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orvancepro.com website review
Visit site (opens in a new tab)Reviewed 9 November 202636 issues · 75 checks
This review found 36 issues worth fixing on orvancepro.com, 16 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
62D- #105,003 of 109,350 reviewed websitesbeats 3%
- #60,833 of 61,859 online storesbeats 1%
- #55,668 of 56,401 Shopify storesbeats 1%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.6 s
3.9 s
5.2 s
6.5 s
7.8 s
9.1 s
10.4 s
Speed
Reduce unused JavaScript
26.8 s · 3.4 MBAbout 3.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 26.8 s faster on a phone.
Improve image delivery
2.7 s · 3.0 MB23 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.7 s faster on a phone.
YouTube adds 1.9 s
1.9 sYouTube costs a phone 1.9 s of main-thread work and 5.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
1.6 s · 205 KiBAbout 205 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Render-blocking requests
1.2 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Mobile performance score: 29
29/100Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.6 s
A phone's processor spends 6.6 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Shopify and leadconnectorhq.com and others), adding 7.7 MB and 2.2 s of main-thread time.
1,800 HTML elements
The page has 1,800 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
leadconnectorhq.com adds 67 ms
67 msleadconnectorhq.com costs a phone 67 ms of main-thread work and 900 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 67 ms
67 msShopify costs a phone 67 ms of main-thread work and 575 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
250 ms · 38 KiB22 files are served with short cache lifetimes, so returning visitors download them again (38 KiB).
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 198 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 61.7 s
61.7 sYour largest element takes 61.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Advance Your Patients' Oral Health With”.
Speed Index: 28.1 s
28.1 sVisually, the page fills in at 28.1 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 76.2 s
76.2 sThe page becomes fully interactive after 76.2 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.874
0.874The layout shifts by 0.874 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 409 ms
409 msScripts block taps and scrolling for 409 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
Images and page weight
Page weight: 16.7 MB in 437 requests
16.7 MBYour homepage downloads 16.7 MB in 437 requests on a phone: scripts 6.5 MB (170), images 5.9 MB (57) and other files 2.1 MB (131). Under 2 MB keeps phones on slow connections fast.
23 images far larger than shown
3.9 MB23 images are downloaded at several times the size a phone draws them, for example 150ct-bag-sq1.png at 3,605 px wide, shown at 334 px. Resized copies would save about 3.9 MB.
1 image over 500 KB
150ct-bag-sq1.png weighs 914 KiB. On a phone connection a single image that size takes seconds.
33 images below the first screen load straight away
33 images further down the page (5.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images in older formats
3 images (460 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 4.7 g of CO₂ per visit
4.73 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.73 g of CO₂e: 567.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
71 tap targets too small
71 tap targets are too small or too close together to hit reliably with a finger.
Document should not have more than one main landmark (1 element)
Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 159 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (79 characters)
Your title is 79 characters, so Google will cut it off around 60: “Innovative Oral Hygiene Products for Professionals | OrVance® Pro – OrVance Pro”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
One H1 headline
Your <h1> is empty.
80 internal links, 9 external
The homepage links to 80 pages on orvancepro.com and 9 external pages.
5 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “OrVance® Pro offers innovative oral health products for dental practices to enable them to provide their patients with …”.
Canonical URL set
The canonical URL is https://orvancepro.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://orvancepro.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,581 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://orvancepro.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
13 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 19 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,067 words of copy
The homepage carries about 1,067 words of visible text.
4 checks passed
21 calls to action
The homepage has 21 calls to action, for example “Register”, “Request Samples” and “Contact Us”.
12 short forms
12 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 3 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at orvancepro.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pagefly Ai Page Builder · Minmaxify Order Limits · rechargecdn.com · automizely.com · chimpstatic.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on orvancepro.com, including 18 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.