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osaji.net website review
Visit site (opens in a new tab)Reviewed 10 November 202646 issues · 91 checks
This review found 46 issues worth fixing on osaji.net, 19 of them high impact, across 91 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67D- #86,434 of 96,080 reviewed websitesbeats 8%
- #49,120 of 51,969 online storesbeats 4%
- #44,949 of 47,065 Shopify storesbeats 4%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
| Nov 7, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 129 ms |
| May 30, 2026 | 133 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 144 ms |
| Jun 20, 2026 | 149 ms |
| Jun 27, 2026 | 154 ms |
| Jul 4, 2026 | 157 ms |
| Jul 11, 2026 | 134 ms |
| Jul 18, 2026 | 119 ms |
| Jul 25, 2026 | 115 ms |
| Aug 1, 2026 | 115 ms |
| Aug 8, 2026 | 117 ms |
| Aug 15, 2026 | 130 ms |
| Aug 22, 2026 | 142 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 145 ms |
| Sep 12, 2026 | 144 ms |
| Sep 19, 2026 | 142 ms |
| Sep 26, 2026 | 142 ms |
| Oct 3, 2026 | 142 ms |
| Oct 10, 2026 | 141 ms |
| Oct 17, 2026 | 142 ms |
| Oct 24, 2026 | 141 ms |
| Oct 31, 2026 | 142 ms |
| Nov 7, 2026 | 143 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.9 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.9 s faster on a phone.
Use efficient cache lifetimes
2.1 s · 1.4 MB36 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.4 s
A phone's processor spends 7.4 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,388 HTML elements
The page has 4,388 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (visumo.io, Google Tag Manager and ContentSquare and others), adding 3.0 MB and 1.7 s of main-thread time.
visumo.io adds 588 ms
588 msvisumo.io costs a phone 588 ms of main-thread work and 1,006 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 481 KiB12 images could be 481 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Google Tag Manager adds 327 ms
327 msGoogle Tag Manager costs a phone 327 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 107 ms
107 msShopify costs a phone 107 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 248 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 51 KiBPolyfills for old browsers add 51 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 24 KiB24 KiB could be saved by minifying JavaScript.
Render-blocking requests
100 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 68.8 s
68.8 sYour largest element takes 68.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 32.2 s
32.2 sVisually, the page fills in at 32.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 72.2 s
72.2 sThe page becomes fully interactive after 72.2 s. Good is under 3.8 s.
Total Blocking Time: 656 ms
656 msScripts block taps and scrolling for 656 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 211 ms
211 msReal visitors wait 211 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 414 ms
414 msReal visitors wait 414 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 15.2 MB in 473 requests
15.2 MBYour homepage downloads 15.2 MB in 473 requests on a phone: fonts 8.5 MB (4), images 3.0 MB (91) and scripts 2.3 MB (94). Under 2 MB keeps phones on slow connections fast.
8 images far larger than shown
586 KiB8 images are downloaded at several times the size a phone draws them, for example nailbalm_2_1500x1500_69d469b2-9259-4bc3-bcde-c51e934864fb.jp at 1,500 px wide, shown at 115 px. Resized copies would save about 586 KiB.
An image on the first screen is lazy-loaded
Parfum_SP_Carousel_W800xH800px.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
12 images below the first screen load straight away
12 images further down the page (774 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 4.3 g of CO₂ per visit
4.31 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.31 g of CO₂e: 517.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Images must have alternative text (25 elements)
Images must have alternative text: 25 elements on the page fail this check, rated critical by axe-core.
116 text elements with low contrast
116 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
Main landmark should not be contained in another landmark (3 elements)
Main landmark should not be contained in another landmark: 3 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one main landmark (1 element)
Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
9 links without text
9 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (9 elements)
ARIA role should be appropriate for the element: 9 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 11 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (23 characters)
Your title is only 23 characters: “OSAJI〈オサジ〉| 公式オンラインショップ”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is short (46 characters)
Your meta description is only 46 characters: “健やかで美しい皮膚を保つためのスキンケアライフスタイルを提案する敏感肌ブランド"OSAJI"”. 70 to 160 characters is enough to sell the click.
One H1 headline
Your <h1> is empty.
203 internal links, 17 external
The homepage links to 203 pages on osaji.net and 17 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://osaji.net/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://osaji.net/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (217 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://osaji.net/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
10 pages without a meta description
https://osaji.net/collections/all-products, https://osaji.net/collections/facialcare, https://osaji.net/collections/makeup, https://osaji.net/collections/haircare, https://osaji.net/collections/fragrance and https://osaji.net/collections/kako-%E5%AE%B6%E9%A6%99 and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://osaji.net/collections/kako-%E5%AE%B6%E9%A6%99, whose canonical is https://osaji.net/collections/kako-%e5%ae%b6%e9%a6%99. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 pages without an H1
https://osaji.net/collections/all-products, https://osaji.net/collections/facialcare, https://osaji.net/collections/bodyitem, https://osaji.net/collections/makeup, https://osaji.net/collections/makenail and https://osaji.net/collections/haircare and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 pages with very little text
https://osaji.net/collections/all-products, https://osaji.net/collections/facialcare, https://osaji.net/collections/bodyitem, https://osaji.net/collections/makeup, https://osaji.net/collections/makenail and https://osaji.net/collections/haircare and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://osaji.net/.
21 small tap targets
21 of 59 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to fetch”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 327 words of copy
The homepage carries about 327 words of visible text.
4 checks passed
3 calls to action
The homepage has 3 calls to action, for example “SHOP”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and a star rating.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
31 cookies set on arrival
31Opening the homepage sets 31 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
48 other companies contacted
Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at osaji.net, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Microsoft Clarity · Omni Hub · Order Bonus · Bindec Wishlist · Bindec Limitedpopup · Subscription Test · storecrm.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on osaji.net, including 18 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.