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patchandco.com.au website review
Visit site (opens in a new tab)Reviewed 11 November 202631 issues · 70 checks
This review found 31 issues worth fixing on patchandco.com.au, 8 of them high impact, across 70 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #60,382 of 98,509 reviewed websitesbeats 34%
- #37,421 of 53,791 online storesbeats 26%
- #975 of 2,293 WooCommerce storesbeats 52%
Closest competitors among WooCommerce stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.0 s
3.7 s
4.3 s
4.9 s
Speed
Render-blocking requests
1.3 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Google CDN adds 1.1 s
1.1 sGoogle CDN costs a phone 1.1 s of main-thread work and 743 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 5.9 s
A phone's processor spends 5.9 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3 third-party services on the page
3 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Google Fonts), adding 876 KiB and 1.2 s of main-thread time.
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 590 ms. During a long task the page ignores taps.
Reduce unused JavaScript
397 KiBAbout 397 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
50 ms · 257 KiB28 images could be 257 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.
Font display
300 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).
1,811 HTML elements
The page has 1,811 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
56 KiBAbout 56 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 109 ms
109 msYour server sent the HTML in 109 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 14.5 s
14.5 sThe page becomes fully interactive after 14.5 s. Good is under 3.8 s.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
Speed Index: 6.0 s
6.0 sVisually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 2.8 s
2.8 sYour largest element takes 2.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Patch & Co”.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Images and page weight
Page weight: 3.2 MB in 117 requests
3.2 MBYour homepage downloads 3.2 MB in 117 requests on a phone: images 1.3 MB (68), scripts 1.3 MB (27) and other files 357 KiB (4). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.90 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 108.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
81 text elements with low contrast
81 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Main landmark should not be contained in another landmark (1 element)
Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one main landmark (1 element)
Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 75 images in the HTML carry an alt attribute.
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (181 characters)
Your meta description is 181 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
168 internal links, 0 external
The homepage links to 168 pages on patchandco.com.au and 0 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Handmade Patchwork Quilts”.
Title: 62 characters
Your title is a healthy 62 characters: “Patch & Co - Patchwork quilts, handmade with love in Australia”.
Canonical URL set
The canonical URL is https://patchandco.com.au/.
Structured data in place
Structured data found: Article, Organization, Person, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://patchandco.com.au/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (875 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://patchandco.com.au/llms.txt (28 KiB, 113 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.
1 checks passed
Linked pages load
7 pages of 15 loaded without an error (the rest turned automated requests away).
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
18 of 19 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 815 words of copy
The homepage carries about 815 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
2 calls to action
The homepage has 2 calls to action, for example “Shop Now” and “Contact”.
1 short form
A short form (3 fields at most) is right on the homepage.
Privacy and tracking
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at patchandco.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Hosting
- Hostinger
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on patchandco.com.au, including 14 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.