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patchandco.com.au website review

Visit site (opens in a new tab)Reviewed 11 November 202631 issues · 70 checks

This review found 31 issues worth fixing on patchandco.com.au, 8 of them high impact, across 70 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of patchandco.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. patchandco.com.au at 0.6 s0.6 s
  2. patchandco.com.au at 1.2 s1.2 s
  3. patchandco.com.au at 1.8 s1.8 s
  4. patchandco.com.au at 2.4 s2.4 s
  5. patchandco.com.au at 3.0 s3.0 s
  6. patchandco.com.au at 3.7 s3.7 s
  7. patchandco.com.au at 4.3 s4.3 s
  8. patchandco.com.au at 4.9 s4.9 s

Speed

10 to fix66
  • Render-blocking requests

    1.3 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Google CDN adds 1.1 s

    1.1 s

    Google CDN costs a phone 1.1 s of main-thread work and 743 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 5.9 s

    A phone's processor spends 5.9 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Google Fonts), adding 876 KiB and 1.2 s of main-thread time.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 590 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    397 KiB

    About 397 KiB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    50 ms · 257 KiB

    28 images could be 257 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Font display

    300 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

  • 1,811 HTML elements

    The page has 1,811 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    56 KiB

    About 56 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 109 ms

    109 ms

    Your server sent the HTML in 109 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix68
  • Time to Interactive: 14.5 s

    14.5 s

    The page becomes fully interactive after 14.5 s. Good is under 3.8 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 2.8 s

    2.8 s

    Your largest element takes 2.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Patch & Co”.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.004

    0.004

    The layout barely moves while loading (CLS 0.004, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.2 MB in 117 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 117 requests on a phone: images 1.3 MB (68), scripts 1.3 MB (27) and other files 357 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 108.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8891
  • 81 text elements with low contrast

    81 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 75 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10091
  • Meta description is long (181 characters)

    Your meta description is 181 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 168 internal links, 0 external

    The homepage links to 168 pages on patchandco.com.au and 0 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Handmade Patchwork Quilts”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Patch & Co - Patchwork quilts, handmade with love in Australia”.

  • Canonical URL set

    The canonical URL is https://patchandco.com.au/.

  • Structured data in place

    Structured data found: Article, Organization, Person, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://patchandco.com.au/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (875 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://patchandco.com.au/llms.txt (28 KiB, 113 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

Best practices

2 to fixGoogle 9291
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    18 of 19 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 815 words of copy

    The homepage carries about 815 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Shop Now” and “Contact”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage.

Privacy and tracking

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at patchandco.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Hosting
Hostinger

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on patchandco.com.au, including 14 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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