pawford.com website review

About 407 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

About 142 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.0 s faster on a phone.

9 images could be 445 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

10 files are served with short cache lifetimes, so returning visitors download them again (37 KiB).

A phone's processor spends 3.2 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

rechargecdn.com costs a phone 144 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 96 ms of main-thread work and 341 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (rechargecdn.com, Clarity and Shopify and others), adding 951 KiB and 432 ms of main-thread time.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 16.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Daily wellness chews”.

The page becomes fully interactive after 16.9 s. Good is under 3.8 s.

Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

heroo.webp weighs 515 KiB. On a phone connection a single image that size takes seconds.

3 images are downloaded at several times the size a phone draws them, for example pawford-usa.webp at 1,309 px wide, shown at 88 px. Resized copies would save about 863 KiB.

Your homepage downloads 3.8 MB in 228 requests on a phone: images 1.1 MB (22), scripts 1.0 MB (65) and other files 862 KiB (125). Under 2 MB keeps phones on slow connections fast.

6 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 130.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

37 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Headings skip levels (h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

Your title is 67 characters, so Google will cut it off around 60: “Pawford® Dog Supplements | Allergy, Calming & Joint Chews - Pawford”.

The homepage links to 46 pages on pawford.com and 9 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://pawford.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://pawford.com/products/pawford-support-system declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

https://pawford.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/ and https://pawford.com/products/pawford-support-system all use the title “Pawford® Dog Supplements | Allergy, Calming & Joint Chews - Pawford”. Search engines can't tell which page to show for a search, so each competes with the others.

https://pawford.com/collections/new-chews, https://pawford.com/customer_authentication/redirect, https://pawford.com/collections/all, https://pawford.com/collections/frontpage, https://pawford.com/pages/policy and https://pawford.com/pages/terms-and-conditions and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://pawford.com/customer_authentication/redirect and https://pawford.com/apps/aftership have no <h1> headline, so visitors and search engines get no clear main topic.

https://pawford.com/apps/aftership has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Uncaught Error: Goaffpro is already loaded. This message prevents duplicate loading of the script. Kindly ignore.”.

The homepage carries about 866 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.