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pelacase.com website review
Visit site (opens in a new tab)Reviewed 4 November 202638 issues · 84 checks
This review found 38 issues worth fixing on pelacase.com, 10 of them high impact, across 84 checks. The most urgent: page weight: 14.3 MB in 497 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #49,289 of 96,968 reviewed websitesbeats 44%
- #31,006 of 52,667 online storesbeats 36%
- #29,537 of 47,730 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 179 ms |
| May 23, 2026 | 187 ms |
| May 30, 2026 | 191 ms |
| Jun 6, 2026 | 196 ms |
| Jun 13, 2026 | 202 ms |
| Jun 20, 2026 | 204 ms |
| Jun 27, 2026 | 211 ms |
| Jul 4, 2026 | 216 ms |
| Jul 11, 2026 | 222 ms |
| Jul 18, 2026 | 230 ms |
| Jul 25, 2026 | 246 ms |
| Aug 1, 2026 | 353 ms |
| Aug 8, 2026 | 468 ms |
| Aug 15, 2026 | 553 ms |
| Aug 22, 2026 | 624 ms |
| Aug 29, 2026 | 594 ms |
| Sep 5, 2026 | 573 ms |
| Sep 12, 2026 | 543 ms |
| Sep 19, 2026 | 463 ms |
| Sep 26, 2026 | 377 ms |
| Oct 3, 2026 | 285 ms |
| Oct 10, 2026 | 236 ms |
| Oct 17, 2026 | 319 ms |
| Oct 24, 2026 | 415 ms |
| Oct 31, 2026 | 435 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 7.4 s
A phone's processor spends 7.4 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,776 HTML elements
The page has 4,776 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
2.4 MB14 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, alia-prod.com and JSDelivr CDN and others), adding 2.9 MB and 1.4 s of main-thread time.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
830 KiBAbout 830 KiB of JavaScript is downloaded but never used on this page.
Render-blocking requests
750 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Use efficient cache lifetimes
516 KiB35 files are served with short cache lifetimes, so returning visitors download them again (516 KiB).
Google Tag Manager adds 404 ms
404 msGoogle Tag Manager costs a phone 404 ms of main-thread work and 506 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
alia-prod.com adds 243 ms
243 msalia-prod.com costs a phone 243 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 141 ms
141 msrebuyengine.com costs a phone 141 ms of main-thread work and 553 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 173 ms. During a long task the page ignores taps.
Legacy JavaScript
97 KiBPolyfills for old browsers add 97 KiB JavaScript that modern phones do not need.
Reduce unused CSS
29 KiBAbout 29 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 39.6 s
39.6 sThe page becomes fully interactive after 39.6 s. Good is under 3.8 s.
Largest Contentful Paint: 8.0 s
8.0 sYour largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 10.6 s
10.6 sVisually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.
Real-user INP: 402 ms
402 msReal visitors wait 402 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 132% slower for real visitors
+132%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 179 ms to 435 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 410 ms
410 msScripts block taps and scrolling for 410 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.108
0.108The layout shifts by 0.108 while loading, so content jumps under the reader's thumb. Good is under 0.1.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Real-user TTFB: 486 ms
486 msReal visitors wait 486 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 14.3 MB in 497 requests
14.3 MBYour homepage downloads 14.3 MB in 497 requests on a phone: images 5.8 MB (55), media 4.1 MB (4) and scripts 2.5 MB (143). Under 2 MB keeps phones on slow connections fast.
5 images far larger than shown
300 KiB5 images are downloaded at several times the size a phone draws them, for example PeopleI_veLoved_HomepageSectionImage_4x5_ef2ccecc-f7de-4ff3- at 1,080 px wide, shown at 284 px. Resized copies would save about 300 KiB.
About 4.1 g of CO₂ per visit
4.05 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.05 g of CO₂e: 486.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Headings should not be empty (11 elements)
Headings should not be empty: 11 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 161 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (76 characters)
Your title is 76 characters, so Google will cut it off around 60: “Eco-Friendly iPhone, Google and Samsung Cases - 100% Compostable – Pela Case”.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
459 internal links, 18 external
The homepage links to 459 pages on pelacase.com and 18 external pages.
7 checks passed
Meta description: 112 characters
Your meta description is 112 characters: “World's First 100% Compostable, Eco-Friendly iPhone and Android phone cases working towards plastic free oceans!”.
One H1 headline
Your main headline reads: “Buy a Phone Case, Get 1 Free”.
Canonical URL set
The canonical URL is https://pelacase.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://pelacase.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,974 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://pelacase.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
10 pages share a meta description
https://pelacase.com/pages/our-impact, https://pelacase.com/pages/our-footprint, https://pelacase.com/pages/our-manufacturing, https://pelacase.com/pages/our-materials, https://pelacase.com/pages/pela-360 and https://pelacase.com/blogs/news and 4 others use the same meta description. A description written for each page earns more clicks.
1 page without an H1
https://pelacase.com/pages/contact has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 180 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://files.alia-prod.com/alia-images-prod/1727234994627.
22 small tap targets
22 of 49 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 1,716 words of copy
The homepage carries about 1,716 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Holiday” and “Shop Power Banks”.
33 calls to action
The homepage has 33 calls to action, for example “Contact Us”, “Shop Now” and “Shop Holiday”.
12 short forms
12 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 44 testimonial or review blocks, 2 customer or partner logos, 2 trust badges and “50,000+ Reviews”.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
47 cookies set on arrival
47Opening the homepage sets 47 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
73 other companies contacted
Loading the homepage contacts 73 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pelacase.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Cloudflare
Company
- Employees
- 190
- Headquarters
- Kelowna
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on pelacase.com, including 22 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.