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pelacase.com website review

Visit site (opens in a new tab)Reviewed 4 November 202638 issues · 84 checks

This review found 38 issues worth fixing on pelacase.com, 10 of them high impact, across 84 checks. The most urgent: page weight: 14.3 MB in 497 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.8 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20261.9 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20262.1 s
Aug 1, 20262.3 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.4 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
691 ms112 msMay 16Oct 31435 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026179 ms
May 23, 2026187 ms
May 30, 2026191 ms
Jun 6, 2026196 ms
Jun 13, 2026202 ms
Jun 20, 2026204 ms
Jun 27, 2026211 ms
Jul 4, 2026216 ms
Jul 11, 2026222 ms
Jul 18, 2026230 ms
Jul 25, 2026246 ms
Aug 1, 2026353 ms
Aug 8, 2026468 ms
Aug 15, 2026553 ms
Aug 22, 2026624 ms
Aug 29, 2026594 ms
Sep 5, 2026573 ms
Sep 12, 2026543 ms
Sep 19, 2026463 ms
Sep 26, 2026377 ms
Oct 3, 2026285 ms
Oct 10, 2026236 ms
Oct 17, 2026319 ms
Oct 24, 2026415 ms
Oct 31, 2026435 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pelacase.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pelacase.com at 1.1 s1.1 s
  2. pelacase.com at 2.2 s2.2 s
  3. pelacase.com at 3.3 s3.3 s
  4. pelacase.com at 4.4 s4.4 s
  5. pelacase.com at 5.6 s5.6 s
  6. pelacase.com at 6.7 s6.7 s
  7. pelacase.com at 7.8 s7.8 s
  8. pelacase.com at 8.9 s8.9 s

Speed

11 to fix51
  • Main-thread work: 7.4 s

    A phone's processor spends 7.4 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,776 HTML elements

    The page has 4,776 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    2.4 MB

    14 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, alia-prod.com and JSDelivr CDN and others), adding 2.9 MB and 1.4 s of main-thread time.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    830 KiB

    About 830 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    750 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Use efficient cache lifetimes

    516 KiB

    35 files are served with short cache lifetimes, so returning visitors download them again (516 KiB).

  • Google Tag Manager adds 404 ms

    404 ms

    Google Tag Manager costs a phone 404 ms of main-thread work and 506 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • alia-prod.com adds 243 ms

    243 ms

    alia-prod.com costs a phone 243 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 141 ms

    141 ms

    rebuyengine.com costs a phone 141 ms of main-thread work and 553 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 173 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    97 KiB

    Polyfills for old browsers add 97 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    29 KiB

    About 29 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 39.6 s

    39.6 s

    The page becomes fully interactive after 39.6 s. Good is under 3.8 s.

  • Largest Contentful Paint: 8.0 s

    8.0 s

    Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 10.6 s

    10.6 s

    Visually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 402 ms

    402 ms

    Real visitors wait 402 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 132% slower for real visitors

    +132%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 179 ms to 435 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 410 ms

    410 ms

    Scripts block taps and scrolling for 410 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.108

    0.108

    The layout shifts by 0.108 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 486 ms

    486 ms

    Real visitors wait 486 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix60
  • Page weight: 14.3 MB in 497 requests

    14.3 MB

    Your homepage downloads 14.3 MB in 497 requests on a phone: images 5.8 MB (55), media 4.1 MB (4) and scripts 2.5 MB (143). Under 2 MB keeps phones on slow connections fast.

  • 5 images far larger than shown

    300 KiB

    5 images are downloaded at several times the size a phone draws them, for example PeopleI_veLoved_HomepageSectionImage_4x5_ef2ccecc-f7de-4ff3- at 1,080 px wide, shown at 284 px. Resized copies would save about 300 KiB.

  • About 4.1 g of CO₂ per visit

    4.05 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.05 g of CO₂e: 486.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 9294
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings should not be empty (11 elements)

    Headings should not be empty: 11 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 161 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8590
  • Title is long (76 characters)

    Your title is 76 characters, so Google will cut it off around 60: “Eco-Friendly iPhone, Google and Samsung Cases - 100% Compostable – Pela Case”.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 459 internal links, 18 external

    The homepage links to 459 pages on pelacase.com and 18 external pages.

7 checks passed
  • Meta description: 112 characters

    Your meta description is 112 characters: “World's First 100% Compostable, Eco-Friendly iPhone and Android phone cases working towards plastic free oceans!”.

  • One H1 headline

    Your main headline reads: “Buy a Phone Case, Get 1 Free”.

  • Canonical URL set

    The canonical URL is https://pelacase.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://pelacase.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,974 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://pelacase.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 10 pages share a meta description

    https://pelacase.com/pages/our-impact, https://pelacase.com/pages/our-footprint, https://pelacase.com/pages/our-manufacturing, https://pelacase.com/pages/our-materials, https://pelacase.com/pages/pela-360 and https://pelacase.com/blogs/news and 4 others use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://pelacase.com/pages/contact has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 180 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 2 broken images

    2 images failed to load on a phone, for example https://files.alia-prod.com/alia-images-prod/1727234994627.

  • 22 small tap targets

    22 of 49 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,716 words of copy

    The homepage carries about 1,716 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Holiday” and “Shop Power Banks”.

  • 33 calls to action

    The homepage has 33 calls to action, for example “Contact Us”, “Shop Now” and “Shop Holiday”.

  • 12 short forms

    12 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 44 testimonial or review blocks, 2 customer or partner logos, 2 trust badges and “50,000+ Reviews”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 47 cookies set on arrival

    47

    Opening the homepage sets 47 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 73 other companies contacted

    Loading the homepage contacts 73 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pelacase.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Cloudflare

Company

Employees
190
Headquarters
Kelowna

Upkeep, stack, hiring and company data from programmable.info

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