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proaimusa.com website review
Visit site (opens in a new tab)Reviewed 12 November 202643 issues · 94 checks
This review found 43 issues worth fixing on proaimusa.com, 20 of them high impact, across 94 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
60D- #104,847 of 107,696 reviewed websitesbeats 2%
- #60,340 of 60,918 online storesbeats 1%
- #55,182 of 55,579 Shopify storesbeats 1%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.9 s |
| Oct 24, 2026 | 2.9 s |
| Oct 31, 2026 | 2.8 s |
| Nov 7, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 231 ms |
| May 30, 2026 | 215 ms |
| Jun 6, 2026 | 187 ms |
| Jun 13, 2026 | 170 ms |
| Jun 20, 2026 | 163 ms |
| Jun 27, 2026 | 170 ms |
| Jul 4, 2026 | 195 ms |
| Jul 11, 2026 | 229 ms |
| Jul 18, 2026 | 238 ms |
| Jul 25, 2026 | 229 ms |
| Aug 1, 2026 | 227 ms |
| Aug 8, 2026 | 220 ms |
| Aug 15, 2026 | 214 ms |
| Aug 22, 2026 | 220 ms |
| Aug 29, 2026 | 228 ms |
| Sep 5, 2026 | 237 ms |
| Sep 12, 2026 | 253 ms |
| Sep 19, 2026 | 261 ms |
| Sep 26, 2026 | 277 ms |
| Oct 3, 2026 | 229 ms |
| Oct 10, 2026 | 213 ms |
| Oct 17, 2026 | 229 ms |
| Oct 24, 2026 | 244 ms |
| Oct 31, 2026 | 255 ms |
| Nov 7, 2026 | 282 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.5 s
2.3 s
3.0 s
3.8 s
4.6 s
5.3 s
6.1 s
Speed
Reduce unused JavaScript
1.8 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Shopify adds 1.4 s
1.4 sShopify costs a phone 1.4 s of main-thread work and 841 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
1.1 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 21
21/100Your mobile performance score is 21. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.8 s
A phone's processor spends 8.8 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,489 HTML elements
The page has 4,489 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, negate.io and hsappstatic.net and others), adding 2.4 MB and 2.9 s of main-thread time.
Use efficient cache lifetimes
300 ms · 701 KiB40 files are served with short cache lifetimes, so returning visitors download them again (701 KiB).
Reduce unused CSS
450 ms · 169 KiBAbout 169 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
negate.io adds 536 ms
536 msnegate.io costs a phone 536 ms of main-thread work and 40 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
hsappstatic.net adds 349 ms
349 mshsappstatic.net costs a phone 349 ms of main-thread work and 719 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 338 ms. During a long task the page ignores taps.
Klaviyo adds 96 ms
96 msKlaviyo costs a phone 96 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 77 KiBPolyfills for old browsers add 77 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
140 KiB6 images could be 140 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Minify CSS
15 KiB15 KiB could be saved by minifying CSS.
Minify JavaScript
15 KiB15 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.72
0.72For real visitors the layout shifts by 0.72 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 10.5 s
10.5 sYour largest element takes 10.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Cranes”.
Time to Interactive: 34.5 s
34.5 sThe page becomes fully interactive after 34.5 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.736
0.736The layout shifts by 0.736 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 9.0 s
9.0 sVisually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.0 s
1.0 sScripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 231 ms to 282 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 5.9 MB in 345 requests
5.9 MBYour homepage downloads 5.9 MB in 345 requests on a phone: scripts 3.6 MB (154), other files 907 KiB (118) and images 699 KiB (24). Under 2 MB keeps phones on slow connections fast.
About 1.7 g of CO₂ per visit
1.66 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.66 g of CO₂e: 199.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
3 elements use ARIA attributes their role does not allow, which confuses screen readers.
28 text elements with low contrast
28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
35 links without text
35 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (8 elements)
Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 49 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (295 characters)
Your meta description is 295 characters; Google truncates after about 160, so the end of your pitch is cut.
263 internal links, 16 external
The homepage links to 263 pages on proaimusa.com and 16 external pages.
6 checks passed
Title: 43 characters
Your title is a healthy 43 characters: “Proaim - Quality Equipment for Film & Video”.
Canonical URL set
The canonical URL is https://www.proaimusa.com/.
Structured data in place
Structured data found: BreadcrumbList, OnlineStore, Organization, ProfessionalService and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.proaimusa.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,709 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.proaimusa.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 linked pages are broken
Your homepage links to https://www.proaimusa.com/pages/faq-old, https://www.proaimusa.com/collections/jibs and https://www.proaimusa.com/collections/jib-stands, which answer with an error. Visitors hit a dead end and search engines drop them.
1 page without a meta description
https://www.proaimusa.com/pages/become-an-affiliate has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.proaimusa.com/pages/become-an-affiliate has no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
https://www.proaimusa.com/collections/all-stabilizer-gimbals, https://www.proaimusa.com/collections/body-mounted-stabilizers and https://www.proaimusa.com/collections/shock-absorbing-systems took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 115 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 8 pages that loaded have a <title>.
Best practices
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
60 of 71 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 24 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 793 words of copy
The homepage carries about 793 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Buy Now”.
29 calls to action
The homepage has 29 calls to action, for example “Buy Now”, “Quick shop” and “Login/Signup”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 4 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
26 cookies set on arrival
26Opening the homepage sets 26 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at proaimusa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 25 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Schema Plus For Seo · Instaslides · Ta Labels Badges · Persistent Cart · Klaviyo Email Marketing Sms · Proviews · Vo Product Options · Wiser Upsell Cross Sell · Easyvideo Shoppable Videos · Uppromote Affiliate · Trymry · Cart Persistify · Affirm · Countdown Timer · Preorder Now · Affliate By Secomapp · testimonialhub.com · stamped.io · herokuapp.com · b-cdn.net · kxcdn.com · useamp.com · hubapi.com · personalizer.io · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on proaimusa.com, including 23 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.