Website review, no card needed

proposify.com logo

proposify.com website review

Visit site (opens in a new tab)Reviewed 24 October 202633 issues · 101 checks

This review found 33 issues worth fixing on proposify.com, 21 of them high impact, across 101 checks. The most urgent: hubspotusercontent-na1.net adds 2.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.9 sMay 2Oct 173.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.3 s
May 9, 20263.3 s
May 16, 20263.3 s
May 23, 20263.3 s
May 30, 20263.4 s
Jun 6, 20263.4 s
Jun 13, 20263.4 s
Jun 20, 20263.4 s
Jun 27, 20263.3 s
Jul 4, 20263.3 s
Jul 11, 20263.3 s
Jul 18, 20263.3 s
Jul 25, 20263.3 s
Aug 1, 20263.2 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20263.0 s
Aug 29, 20263.0 s
Sep 5, 20263.1 s
Sep 12, 20263.2 s
Sep 19, 20263.3 s
Sep 26, 20263.3 s
Oct 3, 20263.3 s
Oct 10, 20263.3 s
Oct 17, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
262 ms181 msMay 2Oct 17217 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026190 ms
May 9, 2026194 ms
May 16, 2026190 ms
May 23, 2026193 ms
May 30, 2026197 ms
Jun 6, 2026195 ms
Jun 13, 2026197 ms
Jun 20, 2026213 ms
Jun 27, 2026224 ms
Jul 4, 2026227 ms
Jul 11, 2026236 ms
Jul 18, 2026253 ms
Jul 25, 2026232 ms
Aug 1, 2026229 ms
Aug 8, 2026234 ms
Aug 15, 2026220 ms
Aug 22, 2026228 ms
Aug 29, 2026229 ms
Sep 5, 2026226 ms
Sep 12, 2026226 ms
Sep 19, 2026218 ms
Sep 26, 2026217 ms
Oct 3, 2026213 ms
Oct 10, 2026217 ms
Oct 17, 2026217 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of proposify.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. proposify.com at 0.9 s0.9 s
  2. proposify.com at 1.8 s1.8 s
  3. proposify.com at 2.8 s2.8 s
  4. proposify.com at 3.7 s3.7 s
  5. proposify.com at 4.6 s4.6 s
  6. proposify.com at 5.5 s5.5 s
  7. proposify.com at 6.4 s6.4 s
  8. proposify.com at 7.3 s7.3 s

proposify.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix16
  • hubspotusercontent-na1.net adds 2.1 s

    2.1 s

    hubspotusercontent-na1.net costs a phone 2.1 s of main-thread work and 15.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    2.8 s · 483 KiB

    46 files are served with short cache lifetimes, so returning visitors download them again (483 KiB).

  • Reduce unused JavaScript

    1.3 s · 569 KiB

    About 569 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.3 s faster on a phone.

  • Hotjar adds 1.5 s

    1.5 s

    Hotjar costs a phone 1.5 s of main-thread work and 65 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.4 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 16

    16/100

    Your mobile performance score is 16 (desktop: 100). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.7 s

    A phone's processor spends 8.7 s on main-thread work while loading, 5.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 7,466 HTML elements

    The page has 7,466 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hubspotusercontent-na1.net, Hotjar and hsappstatic.net and others), adding 17.1 MB and 4.3 s of main-thread time.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 1.2 s. During a long task the page ignores taps.

  • hsappstatic.net adds 375 ms

    375 ms

    hsappstatic.net costs a phone 375 ms of main-thread work and 700 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 54 KiB

    About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Phones get a much slower page than desktops

    Desktop scores 100 but mobile only 16. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 8.0 s

    8.0 s

    The first text or image appears after 8.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 15.8 s

    15.8 s

    Your largest element takes 15.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Leaving money on the table with proposals? Get our data-bac…”.

  • Time to Interactive: 101.2 s

    101.2 s

    The page becomes fully interactive after 101.2 s. Good is under 3.8 s.

  • Total Blocking Time: 2.0 s

    2.0 s

    Scripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.267

    0.267

    The layout shifts by 0.267 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 229 ms

    229 ms

    Real visitors wait 229 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.20

    0.20

    For real visitors the layout shifts by 0.20 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 190 ms to 217 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 681 ms

    681 ms

    Real visitors wait 681 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70
  • Page weight: 18.6 MB in 106 requests

    18.6 MB

    Your homepage downloads 18.6 MB in 106 requests on a phone: other files 15.9 MB (29), scripts 1.5 MB (26) and fonts 756 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • About 5.3 g of CO₂ per visit

    5.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.28 g of CO₂e: 633.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fix92
  • 22 images without alt text

    22 images have no alt text, which hurts accessibility and image search.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

SEO

1 to fixGoogle 8598
  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 109 internal links, 34 external

    The homepage links to 109 pages on proposify.com and 34 external pages.

8 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “Maximize efficiency with Proposify's proposal software. Get real-time insights, streamline sales, and close deals faste…”.

  • One H1 headline

    Your main headline reads: “Professional, branded proposals from conversation to close.”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Proposify - Proposal Software to Streamline Your Sales Process”.

  • Canonical URL set

    The canonical URL is https://www.proposify.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.proposify.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,978 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 2 broken images

    2 images failed to load on a phone, for example https://www.proposify.com/.

  • 3 small tap targets

    3 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://content.hotjar.io/?site_id=5078807&gzip=1' from origin 'https://www.proposify.com'…”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix88
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.proposify.com/youtu.be/zpxLAG8a25k?si=dai57J9ti9hgmDre (404).

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 3 links through redirect chains

    3 links go through two or more redirects, for example https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLK0IaGaW%2B3YzFwsGd%2BEm0Y3TiFQ32YTKXb5zddX94rEwwL%2BzRTH3XRt%2F5QQHuqjB8rzm6gMXy9Zo2gjXImlkM89gck4l0EzVy4sYd2UDp%2FmNngSgvcaPHvNTCokFjcQxKOsm3eGSdo7G912lk6%2B0q9pqbxaLEuJuFo5AsKgJDfcdz%2BcO8j7ryNfZJZbtElK%2FQ%3D%3D&portalId=5261428.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (proposify.com).

  • Valid certificate (67 days left)

    The certificate from Google Trust Services · WE1 verifies for proposify.com and is valid for another 67 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://proposify.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 9 days

    proposify.com is registered until Nov 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

  • DNSSEC is off

    proposify.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 13 years old

    13 years

    proposify.com was registered in Nov 2012 through Namescout Ltd. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only pki.goog, amazon.com, amazonaws.com and amazontrust.com to issue certificates for proposify.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,247 words of copy

    The homepage carries about 1,247 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start free trial” and “Book a demo”.

  • 32 calls to action

    The homepage has 32 calls to action, for example “Pricing”, “Demo Center” and “Contact support”.

  • Social proof on the page

    Social proof on the homepage: 76 testimonial or review blocks, 20 customer or partner logos and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Hotjar and HubSpot.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a mx include:5261428.spf06.hubspotemail.net include:spf0.proposify.com include:stspg-customer.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k2” and “smtp”), so receivers can verify mail really came from you.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Hotjar and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • It loads jQuery 1.11.2, older than 3.5 (which fixed known security holes).

Stack

CMS
HubSpot
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Hotjar

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 33 issues on proposify.com, including 21 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25