prosper.com website review

About 433 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

28 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

14 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).

2 images could be 399 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Optanon and others), adding 1.1 MB and 762 ms of main-thread time.

The page goes through 2 redirects before it starts loading, costing about 809 ms. Link and advertise the final URL directly.

The HTML itself could arrive about 650 ms sooner: redirects, a slow server response or missing compression delay everything after it.

About 117 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 510 ms faster on a phone.

Google Tag Manager costs a phone 392 ms of main-thread work and 399 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.9 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

11 long tasks block the main thread while loading, the longest for 145 ms. During a long task the page ignores taps.

Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 2.2 s for your server to start answering (75th percentile). Good is under 800 ms.

Your largest element takes 12.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “I have an offer code Fast, easy, secure $ Amount Amount mus…”.

The first text or image appears after 5.2 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 13.5 s. Good is under 3.8 s.

The layout shifts by 0.467 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

Scripts block taps and scrolling for 223 ms in total while the page loads. Good is under 200 ms.

4 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 230 ms to 263 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.4 MB in 92 requests on a phone: images 1.7 MB (18), scripts 1.2 MB (27) and stylesheets 220 KiB (20). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 5 elements on the page fail this check, rated critical by axe-core.

23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 70 elements on the page fail this check, rated moderate by axe-core.

The skip-link target should exist and be focusable: 2 elements on the page fail this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Structured data found (BreadcrumbList, FinancialService, ImageObject and Organization) but with 2 problems, for example “WebPage: url is not an absolute URL ("/")”.

The homepage links to 97 pages on prosper.com and 14 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/pl-offers/get-rate/step-1 has no meta description, so Google writes the search snippet from whatever text it finds.

/personal-loans and /pl-offers/get-rate/step-1 have no <h1> headline, so visitors and search engines get no clear main topic.

/pl-offers/get-rate/step-1 has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343007919&tm=gtm002&Ver=2&mid=f9fb6f6d-9f92-4d75-9271-35b09f08633e&bo=1&sid=dced2a40d49f11f1b61295143b804136&vid=dced6ec0d49f11f1a20893cb6ec17bde&vids=1&msclkid=N&gtm_.

12 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

2 links go through two or more redirects, for example https://www.prosper.com/.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

prosper.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 10 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 1,312 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Heap and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 16 cookies (measured from a US location before any click).

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.