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prove.com website review

Visit site (opens in a new tab)Reviewed 2 November 202635 issues · 101 checks

This review found 35 issues worth fixing on prove.com, 12 of them high impact, across 101 checks. The most urgent: page weight: 13.4 MB in 204 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s2.7 sMay 16Oct 313.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.1 s
May 23, 20263.1 s
May 30, 20263.2 s
Jun 6, 20263.2 s
Jun 13, 20263.7 s
Jun 20, 20263.5 s
Jun 27, 20263.4 s
Jul 4, 20263.6 s
Jul 11, 20263.3 s
Jul 18, 20263.4 s
Jul 25, 20263.3 s
Aug 1, 20263.2 s
Aug 8, 20263.2 s
Aug 15, 20263.3 s
Aug 22, 20263.4 s
Aug 29, 20263.3 s
Sep 5, 20263.2 s
Sep 12, 20263.0 s
Sep 19, 20262.9 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20263.2 s
Oct 17, 20263.1 s
Oct 24, 20263.1 s
Oct 31, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
195 ms142 msMay 16Oct 31169 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026166 ms
May 23, 2026155 ms
May 30, 2026172 ms
Jun 6, 2026172 ms
Jun 13, 2026186 ms
Jun 20, 2026189 ms
Jun 27, 2026185 ms
Jul 4, 2026188 ms
Jul 11, 2026182 ms
Jul 18, 2026177 ms
Jul 25, 2026183 ms
Aug 1, 2026175 ms
Aug 8, 2026161 ms
Aug 15, 2026159 ms
Aug 22, 2026148 ms
Aug 29, 2026153 ms
Sep 5, 2026163 ms
Sep 12, 2026171 ms
Sep 19, 2026171 ms
Sep 26, 2026166 ms
Oct 3, 2026155 ms
Oct 10, 2026153 ms
Oct 17, 2026160 ms
Oct 24, 2026169 ms
Oct 31, 2026169 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of prove.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. prove.com at 0.7 s0.7 s
  2. prove.com at 1.4 s1.4 s
  3. prove.com at 2.2 s2.2 s
  4. prove.com at 2.9 s2.9 s
  5. prove.com at 3.6 s3.6 s
  6. prove.com at 4.3 s4.3 s
  7. prove.com at 5.1 s5.1 s
  8. prove.com at 5.8 s5.8 s

prove.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix59
  • Render-blocking requests

    1.2 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Main-thread work: 4.6 s

    A phone's processor spends 4.6 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    5.3 MB

    30 files are served with short cache lifetimes, so returning visitors download them again (5.3 MB).

  • Improve image delivery

    3.3 MB

    10 images could be 3.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Osano CMP and Facebook and others), adding 12.9 MB and 1.4 s of main-thread time.

  • website-files.com adds 118 ms

    118 ms

    website-files.com costs a phone 118 ms of main-thread work and 11.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 473 KiB

    About 473 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 546 ms

    546 ms

    Google Tag Manager costs a phone 546 ms of main-thread work and 704 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,810 HTML elements

    The page has 2,810 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 228 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    142 KiB

    About 142 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.2 s

    4.2 s

    Real visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Time to Interactive: 21.2 s

    21.2 s

    The page becomes fully interactive after 21.2 s. Good is under 3.8 s.

  • Speed Index: 10.8 s

    10.8 s

    Visually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 617 ms

    617 ms

    Scripts block taps and scrolling for 617 ms in total while the page loads. Good is under 200 ms.

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 995 ms

    995 ms

    Real visitors wait 995 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.5 s

    3.5 s

    Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Learn what’s next for trust from the leaders defining it. M…”. Most of its time is element render delay (2.3 s).

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 166 ms to 169 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 161 ms

    161 ms

    Real visitors wait 161 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 13.4 MB in 204 requests

    13.4 MB

    Your homepage downloads 13.4 MB in 204 requests on a phone: images 5.9 MB (59), media 4.9 MB (2) and scripts 1.5 MB (50). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    6a6760a142aead15d4b23a2f_2-Home page-p-500.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images in older formats

    4 images (369 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.8 g of CO₂ per visit

    3.81 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.81 g of CO₂e: 457.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9293
  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 329 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 2 H1 headlines

    There are 2 <h1> headlines (“Trust Infrastructure for an Agentic World” and “IMPROVE San Francisco 2026”). One clear main headline is easier for people and search engines.

  • 224 internal links, 16 external

    The homepage links to 224 pages on prove.com and 16 external pages.

7 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “The modern way of proving identity. Trusted by 2,000+ leading companies to reduce fraud and improve consumer experience…”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Prove - Most accurate digital identity verification platform”.

  • Canonical URL set

    The canonical URL is https://www.prove.com/.

  • Structured data in place

    Structured data found: Organization and SoftwareApplication.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.prove.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,520 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (22 KiB, 74 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 1 page without a meta description

    /legal/privacy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /legal/privacy, whose canonical is /legal/overview. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /legal/privacy has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 152 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 10071
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=137035674&tm=gtm002&Ver=2&mid=5ec39f47-9887-408f-8098-6f80080e999a&bo=1&sid=b6c88360d69411f18e77990f2c728c78&vid=b6c8d100d69411f1b8835f2f2a36b337&vids=1&msclkid=N&gtm_.

  • 4 small tap targets

    4 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example http://developer.prove.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (prove.com).

  • Valid certificate (84 days left)

    The certificate from Google Trust Services · WE1 verifies for prove.com and is valid for another 84 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://prove.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 54 links work

    All 54 links checked from your homepage (40 internal, 14 external) answered without errors.

Domain and trust

  • DNSSEC is off

    prove.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 30 years old

    30 years

    prove.com was registered in Nov 1995 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, sectigo.com and pki.goog to issue certificates for prove.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Nov 2027

    prove.com is registered until Nov 2027.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 2,398 words of copy

    The homepage carries about 2,398 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Sales”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact Sales” and “REGISTER NOW”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 20 customer or partner logos, a star rating, 21 trust badges and “Trusted by 2,000+ companies”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Hotjar and HubSpot.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:us._netblocks.mimecast.com include:_spf.google.com ip4:52.73.203.75 include:_spf.intacct.com ip4:147.160…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 5 mores (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • 55 other companies contacted

    Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
Webflow

Hiring

Hiring
13 open roles
Teams
Finance - Accounting (2), Product (2), Assurance and Intelligence (1), Customer Success - Partners (1)
Job board
greenhouse

Company

Employees
306
Founded
2008
Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on prove.com, including 20 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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