Website review, no card needed

prowilo.fr logo

prowilo.fr website review

Visit site (opens in a new tab)Reviewed 13 November 202647 issues · 89 checks

This review found 47 issues worth fixing on prowilo.fr, 25 of them high impact, across 89 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.9 sMay 23Nov 72.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.0 s
May 30, 20262.1 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.4 s
Jun 27, 20262.2 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.3 s
Aug 1, 20262.4 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.2 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.3 s
Nov 7, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
116 ms89 msMay 23Nov 7110 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026109 ms
May 30, 2026106 ms
Jun 6, 2026101 ms
Jun 13, 2026103 ms
Jun 20, 2026102 ms
Jun 27, 2026100 ms
Jul 4, 2026104 ms
Jul 11, 2026104 ms
Jul 18, 202698 ms
Jul 25, 202699 ms
Aug 1, 202695 ms
Aug 8, 202692 ms
Aug 15, 202695 ms
Aug 22, 202697 ms
Aug 29, 2026100 ms
Sep 5, 2026101 ms
Sep 12, 2026103 ms
Sep 19, 2026110 ms
Sep 26, 2026108 ms
Oct 3, 2026113 ms
Oct 10, 2026104 ms
Oct 17, 2026104 ms
Oct 24, 2026106 ms
Oct 31, 2026105 ms
Nov 7, 2026110 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of prowilo.fr (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. prowilo.fr at 0.8 s0.8 s
  2. prowilo.fr at 1.6 s1.6 s
  3. prowilo.fr at 2.5 s2.5 s
  4. prowilo.fr at 3.3 s3.3 s
  5. prowilo.fr at 4.1 s4.1 s
  6. prowilo.fr at 4.9 s4.9 s
  7. prowilo.fr at 5.7 s5.7 s
  8. prowilo.fr at 6.6 s6.6 s

Speed

7 to fix33
  • Improve image delivery

    28.0 s · 41.7 MB

    58 images could be 41.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 28.0 s faster on a phone.

  • Reduce unused JavaScript

    4.3 s · 702 KiB

    About 702 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.

  • Render-blocking requests

    2.3 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

  • Reduce unused CSS

    1.1 s · 125 KiB

    About 125 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Font display

    850 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 850 ms).

  • Google CDN adds 86 ms

    86 ms

    Google CDN costs a phone 86 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and chatbase.co and others), adding 680 KiB and 216 ms of main-thread time.

  • Legacy JavaScript

    250 ms · 9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 115 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 786 ms of it running JavaScript. That is comfortably low.

  • Server response: 128 ms

    128 ms

    Your server sent the HTML in 128 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 70.8 s

    70.8 s

    Your largest element takes 70.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 24.5 s

    24.5 s

    Visually, the page fills in at 24.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 73.5 s

    73.5 s

    The page becomes fully interactive after 73.5 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.76

    0.76

    The layout shifts by 0.76 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • 44 images without width and height

    44 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 109 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 103 ms

    103 ms

    Real visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 733 ms

    733 ms

    Real visitors wait 733 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 138 ms

    138 ms

    Scripts block the page for only 138 ms while loading. Good is under 200 ms.

Images and page weight

6 to fix19
  • Page weight: 48.3 MB in 88 requests

    48.3 MB

    Your homepage downloads 48.3 MB in 88 requests on a phone: images 46.7 MB (65), scripts 1.1 MB (6) and fonts 174 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 32 images over 500 KB

    32 images weigh 39.0 MB together. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    2.8 MB

    2 images are downloaded at several times the size a phone draws them, for example background_mobile_6ac39caf19934.jpg at 3,038 px wide, shown at 390 px. Resized copies would save about 2.8 MB.

  • 40 images in older formats

    40 images (41.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    background_mobile_6ac39caf19934.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image below the first screen load straight away

    1 image further down the page (329 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 13.7 g of CO₂ per visit

    13.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 13.69 g of CO₂e: 1642.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

12 to fixGoogle 7382
  • Invalid ARIA attributes

    2 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • Certain ARIA roles must contain particular children (2 elements)

    Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • ARIA input fields must have an accessible name (3 elements)

    ARIA input fields must have an accessible name: 3 elements on the page fail this check, rated serious by axe-core.

  • ARIA toggle fields must have an accessible name (2 elements)

    ARIA toggle fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 88 images without alt text

    88 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 24 links without text

    24 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements marked as presentational should be consistently ignored (2 elements)

    Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 11 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8374
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://prowilo.fr/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 72 internal links, 9 external

    The homepage links to 72 pages on prowilo.fr and 9 external pages.

3 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “WILOVAPE, la solution plus écologique et plus économique aux Puffs Jetables et au Tabac. 12 saveurs intenses ! Arrête l…”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “WILOVAPE - L'alternative aux PUFFS et au TABAC – Wilovape”.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://prowilo.fr/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,072 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 13 pages without a meta description

    https://prowilo.fr/wilo, https://prowilo.fr/wilo/wilo-batterie, https://prowilo.fr/wilo/wilo-e-liquide, https://prowilo.fr/wilo/wilo-cartouche, https://prowilo.fr/wilo/wilo-x-greeneo and https://prowilo.fr/wilo-boost and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages slow to respond

    https://prowilo.fr/greeneo-cbd and https://prowilo.fr/greeneo-cbd/cbd-fleurs took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 38 small tap targets

    38 of 80 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'getAttribute')”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix25
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • A 9-field form

    Your longest form asks for 9 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 607 words of copy

    The homepage carries about 607 words of visible text.

Privacy and tracking

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at prowilo.fr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
PrestaShop;Shopify;Shopify Plus
Hosting
OVHcloud

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 47 issues on prowilo.fr, including 13 speed issues, 6 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25