raa.com.au website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

8 third-party services load with your homepage (Google Tag Manager, Google CDN and dataweavers.io and others), adding 4.0 MB and 1.5 s of main-thread time.

About 1.0 MB of JavaScript is downloaded but never used on this page.

Your mobile performance score is 57 (desktop: 60). Pages that score under 90 lose visitors before the first paint.

About 197 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

Google Tag Manager costs a phone 610 ms of main-thread work and 694 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 images could be 592 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

21 files are served with short cache lifetimes, so returning visitors download them again (436 KiB).

dataweavers.io costs a phone 181 ms of main-thread work and 2.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google CDN costs a phone 269 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.9 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

14 long tasks block the main thread while loading, the longest for 219 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

Polyfills for old browsers add 58 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 23.2 s. Good is under 3.8 s.

Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 707 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

5 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 183 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.6 MB in 118 requests on a phone: scripts 2.3 MB (37), images 914 KiB (30) and fonts 726 KiB (9). Under 2 MB keeps phones on slow connections fast.

6 images further down the page (338 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

6 images (348 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.30 g of CO₂e: 155.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

5 images have no alt text, which hurts accessibility and image search.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

13 visible links have no text or label, so screen readers cannot say where they go.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is only 25 characters: “RAA | Motor, Home, Travel”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 148 pages on raa.com.au and 34 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.raa.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.raa.com.au/insurance and https://www.raa.com.au/insurance/All-about-insurance all use the title “RAA insurance – Get a quote today | RAA”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.raa.com.au/insurance and https://www.raa.com.au/insurance/All-about-insurance use the same meta description. A description written for each page earns more clicks.

https://www.raa.com.au/membership/Member-discounts-and-offers took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=146000953&tm=gtm002&Ver=2&mid=b609607b-b3b4-40ad-8b0f-e8d75e6e82fd&bo=1&sid=93fe7c00d1e011f19e600fda02efa7ae&vid=93feb230d1e011f1af9c7f1d25876827&vids=1&msclkid=N&gtm_.

13 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

6 errors were logged to the browser console while the page loaded, for example “Uncaught ReferenceError: require$$0 is not defined”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: “Join 800,000+ members”. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 366 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.