reebok.eu website review

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Facebook, TikTok and Klaviyo and others), adding 1.2 MB and 827 ms of main-thread time.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

27 images could be 790 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

A phone's processor spends 4.0 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 327 KiB of JavaScript is downloaded but never used on this page.

The page has 2,216 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 115 ms of main-thread work and 563 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

10 files are served with short cache lifetimes, so returning visitors download them again (238 KiB).

11 long tasks block the main thread while loading, the longest for 209 ms. During a long task the page ignores taps.

Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need.

About 19 KiB of CSS is downloaded but never applied on this page.

18 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 15.5 s. Good is under 3.8 s.

Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Introducing the LTD Collection. A playground for creative e…”.

Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 143 ms to 182 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 5.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

Real visitors wait 885 ms for your server to start answering (75th percentile). Good is under 800 ms.

Scripts block taps and scrolling for 398 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

Your homepage downloads 4.1 MB in 264 requests on a phone: images 1.3 MB (57), scripts 1.3 MB (80) and other files 1.1 MB (107). Under 2 MB keeps phones on slow connections fast.

4 images are downloaded at several times the size a phone draws them, for example DSC04983.jpg at 750 px wide, shown at 165 px. Resized copies would save about 389 KiB.

1 image (146 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 139.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

8 visible links have no text or label, so screen readers cannot say where they go.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (1 element).

There is no <h1>, so neither visitors nor Google get a clear main headline.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("//www.reebok.eu/cdn/shop/files/reebok-logo.svg?v=174058…”.

The homepage links to 408 pages on reebok.eu and 11 external pages.

There is no https://www.reebok.eu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.reebok.eu/collections/f45-training took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=9e6eeea3-8990-4602-a66c-d0a003d1e6cd&referrer=&landingpage=https%3A%2F%2Fwww.reebok.eu%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%2017_.

32 of 48 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Large scripts ship without source maps.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 24 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 432 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 27 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.