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reedit.jp website review

Visit site (opens in a new tab)Reviewed 4 November 202658 issues · 99 checks

This review found 58 issues worth fixing on reedit.jp, 23 of them high impact, across 99 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.5 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 11, 20262.3 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Sep 5, 20262.1 s
Sep 12, 20262.2 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20261.8 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
295 ms194 msMay 16Oct 31206 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026255 ms
May 23, 2026258 ms
May 30, 2026259 ms
Jun 6, 2026265 ms
Jun 20, 2026271 ms
Jun 27, 2026275 ms
Jul 11, 2026279 ms
Jul 18, 2026277 ms
Jul 25, 2026278 ms
Aug 1, 2026282 ms
Sep 5, 2026281 ms
Sep 12, 2026283 ms
Sep 19, 2026277 ms
Sep 26, 2026275 ms
Oct 3, 2026277 ms
Oct 10, 2026277 ms
Oct 17, 2026283 ms
Oct 24, 2026249 ms
Oct 31, 2026206 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of reedit.jp (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. reedit.jp at 1.0 s1.0 s
  2. reedit.jp at 2.0 s2.0 s
  3. reedit.jp at 2.9 s2.9 s
  4. reedit.jp at 3.9 s3.9 s
  5. reedit.jp at 4.9 s4.9 s
  6. reedit.jp at 5.9 s5.9 s
  7. reedit.jp at 6.9 s6.9 s
  8. reedit.jp at 7.8 s7.8 s

Speed

14 to fix23
  • Render-blocking requests

    4.1 s

    41 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.1 s.

  • Mobile performance score: 23

    23/100

    Your mobile performance score is 23. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,041 HTML elements

    The page has 5,041 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    500 ms · 5.3 MB

    33 files are served with short cache lifetimes, so returning visitors download them again (5.3 MB).

  • Improve image delivery

    150 ms · 4.2 MB

    83 images could be 4.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, visumo.io and revico.jp and others), adding 7.9 MB and 1.7 s of main-thread time.

  • Reduce unused JavaScript

    750 ms · 840 KiB

    About 840 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • visumo.io adds 505 ms

    505 ms

    visumo.io costs a phone 505 ms of main-thread work and 7.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    600 ms · 119 KiB

    About 119 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Google CDN adds 697 ms

    697 ms

    Google CDN costs a phone 697 ms of main-thread work and 106 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 555 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    300 ms · 61 KiB

    61 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 300 ms faster on a phone.

  • revico.jp adds 285 ms

    285 ms

    revico.jp costs a phone 285 ms of main-thread work and 203 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 41 KiB

    41 KiB could be saved by minifying JavaScript.

  • Minify CSS

    150 ms · 19 KiB

    19 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 145 ms

    145 ms

    Your server sent the HTML in 145 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 615 ms

    615 ms

    Real visitors wait 615 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Time to Interactive: 21.6 s

    21.6 s

    The page becomes fully interactive after 21.6 s. Good is under 3.8 s.

  • Speed Index: 10.7 s

    10.7 s

    Visually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.4 s

    4.4 s

    The first text or image appears after 4.4 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.459

    0.459

    The layout shifts by 0.459 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 5.1 s

    5.1 s

    Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “撥水ダンボール素材のセットアップ特集”.

  • Total Blocking Time: 887 ms

    887 ms

    Scripts block taps and scrolling for 887 ms in total while the page loads. Good is under 200 ms.

  • Real-user CLS: 0.25

    0.25

    For real visitors the layout shifts by 0.25 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

4 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 255 ms to 206 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

4 to fix33
  • Page weight: 14.2 MB in 246 requests

    14.2 MB

    Your homepage downloads 14.2 MB in 246 requests on a phone: media 6.2 MB (10), images 5.9 MB (111) and scripts 1.7 MB (46). Under 2 MB keeps phones on slow connections fast.

  • 32 images far larger than shown

    1.5 MB

    32 images are downloaded at several times the size a phone draws them, for example 139903_603.jpg at 760 px wide, shown at 170 px. Resized copies would save about 1.5 MB.

  • 40 images in older formats

    40 images (3.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 11 images below the first screen load straight away

    11 images further down the page (813 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.0 g of CO₂ per visit

    4.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.02 g of CO₂e: 482.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

15 to fixGoogle 7583
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • 31 text elements with low contrast

    31 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Positive tabindex

    2 elements have a tabindex above 0, which scrambles the keyboard order.

  • Form elements should have a visible label (1 element)

    Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Main landmark should not be contained in another landmark (2 elements)

    Main landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • ARIA role should be appropriate for the element (29 elements)

    ARIA role should be appropriate for the element: 29 elements on the page fail this check, rated minor by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 15 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8586
  • Meta description is long (182 characters)

    Your meta description is 182 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 420 internal links, 21 external

    The homepage links to 420 pages on reedit.jp and 21 external pages.

5 checks passed
  • Title: 35 characters

    Your title is a healthy 35 characters: “Re:EDIT (リエディ) 公式 - 人気レディースファッション通販”.

  • Canonical URL set

    The canonical URL is https://reedit.jp/shop/.

  • Structured data in place

    Structured data found: Website.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://reedit.jp/Sitemap_index.xml.

AI search readiness

2 to fix70
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Parts of the site are closed to 3 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot), Claude search (Claude-SearchBot) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

  • No llms.txt

    There is no https://reedit.jp/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (425 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix98
  • 11 pages share a meta description

    https://reedit.jp/shop/e/etop-ranking-all, https://reedit.jp/shop/pages/2026-autumun-reedit-collection.aspx, https://reedit.jp/shop/pages/2026-autumun-meism.aspx, https://reedit.jp/shop/pages/2026-11th-annivesary-sata.aspx, https://reedit.jp/shop/pages/2026-autumun-kamiyama.aspx and https://reedit.jp/shop/pages/special-occasion-outfit.aspx and 5 others use the same meta description. A description written for each page earns more clicks.

  • 2 pages with very little text

    https://reedit.jp/shop/c/csnrepair and https://reedit.jp/shop/pages/Influencer-outer.aspx have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 187 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Connecting to 'https://stats.g.doubleclick.net/g/collect?v=2&tid=G-K3P97V8N6R&cid=613061739.1793826091&gtm=45je6b30v928…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    65 of 78 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 544 words of copy

    The homepage carries about 544 words of visible text.

2 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at reedit.jp, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
mixlogue;Shopify;Shopify Plus
Analytics
Google Analytics
Hosting
CloudFront

Upkeep, stack, hiring and company data from programmable.info

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This review found 58 issues on reedit.jp, including 24 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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