revlon.co.uk website review

About 318 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

12 files are served with short cache lifetimes, so returning visitors download them again (127 KiB).

5 images could be 259 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

About 97 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

Google Tag Manager costs a phone 239 ms of main-thread work and 340 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Google Tag Manager, Optanon and Shopify and others), adding 829 KiB and 403 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 137 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

10 KiB could be saved by minifying CSS.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 13.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “#color_blackest-black”.

The page becomes fully interactive after 13.0 s. Good is under 3.8 s.

Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 148 ms to 177 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

The layout shifts by 0.145 while loading, so content jumps under the reader's thumb. Good is under 0.1.

7 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 2.6 MB in 166 requests on a phone: scripts 919 KiB (54), other files 701 KiB (79) and images 582 KiB (18). Under 2 MB keeps phones on slow connections fast.

revlon-dot-com-homepage-banner-jan-2025-glimmer-shimmer-shin is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 87.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 elements hidden from screen readers can still receive keyboard focus.

<html> element must have a valid value for the lang attribute: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

1 visible link has no text or label, so screen readers cannot say where it goes.

The page declares lang=“en_GB”, which is not a usable language code, so screen readers and translation tools guess.

Elements with visible text labels do not have matching accessible names. (4 elements).

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 21 characters: “Revlon United Kingdom”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 75 pages on revlon.co.uk and 24 external pages.

https://www.revlon.co.uk/collections/lip-gloss-and-lacquer, https://www.revlon.co.uk/collections/eyes and https://www.revlon.co.uk/collections/eyebrow took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

6 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

Chrome logged issues while loading the page (“Content security policy”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 156 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 9 cookies (measured from a US location before any click).

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.