revlon.it website review

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

Your mobile performance score is 86. Pages that score under 90 lose visitors before the first paint.

10 images could be 706 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 381 KiB of JavaScript is downloaded but never used on this page.

Google Tag Manager costs a phone 340 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Google Tag Manager, Optanon and Shopify and others), adding 682 KiB and 483 ms of main-thread time.

9 files are served with short cache lifetimes, so returning visitors download them again (87 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

4 long tasks block the main thread while loading, the longest for 143 ms. During a long task the page ignores taps.

About 94 KiB of CSS is downloaded but never applied on this page.

10 KiB could be saved by minifying CSS.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 10.3 s. Good is under 3.8 s.

Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

7 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 132 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Progetto_senza_titolo_15.gif weighs 1.4 MB. On a phone connection a single image that size takes seconds.

Your homepage downloads 3.1 MB in 171 requests on a phone: images 1.2 MB (20), other files 782 KiB (94) and scripts 771 KiB (41). Under 2 MB keeps phones on slow connections fast.

1 image (1.4 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

Progetto_senza_titolo_15.gif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image further down the page (26 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

Elements with visible text labels do not have matching accessible names. (4 elements).

Your title is only 12 characters: “Revlon Italy”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

The homepage links to 87 pages on revlon.it and 17 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.revlon.it/collections/bestseller has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

6 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 293 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 8 cookies (measured from a US location before any click).

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.