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ritehite.com website review

Visit site (opens in a new tab)Reviewed 28 October 202650 issues · 89 checks

This review found 50 issues worth fixing on ritehite.com, 23 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.3 sMay 9Oct 243.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.5 s
May 16, 20262.5 s
May 23, 20262.6 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.8 s
Jun 20, 20262.8 s
Jun 27, 20262.8 s
Jul 4, 20262.9 s
Jul 11, 20262.9 s
Jul 18, 20262.9 s
Jul 25, 20262.9 s
Aug 1, 20263.0 s
Aug 8, 20263.2 s
Aug 15, 20263.2 s
Aug 22, 20263.3 s
Aug 29, 20263.4 s
Sep 5, 20263.3 s
Sep 12, 20263.4 s
Sep 19, 20263.4 s
Sep 26, 20263.4 s
Oct 3, 20263.4 s
Oct 10, 20263.3 s
Oct 17, 20263.4 s
Oct 24, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
171 ms84 msMay 9Oct 24137 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202694 ms
May 16, 202695 ms
May 23, 202695 ms
May 30, 202696 ms
Jun 6, 202697 ms
Jun 13, 202698 ms
Jun 20, 202697 ms
Jun 27, 202696 ms
Jul 4, 202697 ms
Jul 11, 202696 ms
Jul 18, 202699 ms
Jul 25, 2026104 ms
Aug 1, 2026107 ms
Aug 8, 2026120 ms
Aug 15, 2026122 ms
Aug 22, 2026127 ms
Aug 29, 2026133 ms
Sep 5, 2026132 ms
Sep 12, 2026156 ms
Sep 19, 2026155 ms
Sep 26, 2026161 ms
Oct 3, 2026156 ms
Oct 10, 2026144 ms
Oct 17, 2026151 ms
Oct 24, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ritehite.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ritehite.com at 0.9 s0.9 s
  2. ritehite.com at 1.9 s1.9 s
  3. ritehite.com at 2.8 s2.8 s
  4. ritehite.com at 3.7 s3.7 s
  5. ritehite.com at 4.6 s4.6 s
  6. ritehite.com at 5.6 s5.6 s
  7. ritehite.com at 6.5 s6.5 s
  8. ritehite.com at 7.4 s7.4 s

Speed

9 to fix29
  • Reduce unused JavaScript

    3.5 s · 693 KiB

    About 693 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

  • Use efficient cache lifetimes

    2.5 s · 1.4 MB

    78 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).

  • Render-blocking requests

    1.2 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Mobile performance score: 29

    29/100

    Your mobile performance score is 29 (desktop: 30). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,095 HTML elements

    The page has 3,095 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Optanon and Facebook and others), adding 1.5 MB and 1.1 s of main-thread time.

  • Google Tag Manager adds 548 ms

    548 ms

    Google Tag Manager costs a phone 548 ms of main-thread work and 553 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 102 ms

    102 ms

    Google CDN costs a phone 102 ms of main-thread work and 373 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 60 KiB

    About 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    50 ms · 33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Improve image delivery

    15 KiB

    1 image could be 15 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify JavaScript

    15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

14 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.4 s

    4.4 s

    Real visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.52

    0.52

    For real visitors the layout shifts by 0.52 (75th percentile). Good is under 0.1.

  • Real-user FCP: 3.1 s

    3.1 s

    Real visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 17.7 s

    17.7 s

    Your largest element takes 17.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 20.9 s

    20.9 s

    The page becomes fully interactive after 20.9 s. Good is under 3.8 s.

  • First Contentful Paint: 5.2 s

    5.2 s

    The first text or image appears after 5.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 10.2 s

    10.2 s

    Visually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.468

    0.468

    The layout shifts by 0.468 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) got 52% slower for real visitors

    +52%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 94 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 36% slower for real visitors

    +36%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.5 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 321 ms

    321 ms

    Scripts block taps and scrolling for 321 ms in total while the page loads. Good is under 200 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

1 checks passed
  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Images and page weight

3 to fix45
  • Page weight: 8.4 MB in 195 requests

    8.4 MB

    Your homepage downloads 8.4 MB in 195 requests on a phone: images 6.2 MB (56), scripts 1.8 MB (55) and fonts 198 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    Industrial-Software-Solutions.ashx weighs 4.7 MB. On a phone connection a single image that size takes seconds.

  • 4 images in older formats

    4 images (4.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.4 g of CO₂ per visit

    2.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.39 g of CO₂e: 286.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8489
  • Unlabelled dropdowns

    1 dropdown has no label.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h5, h1 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8580
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 6 H1 headlines

    There are 6 <h1> headlines (“Smarter Solutions For Safer, More Efficient Facil…”, “See Issues Before They Happen” and “Essential Guides For Every Industry”). One clear main headline is easier for people and search engines.

  • Meta description is long (233 characters)

    Your meta description is 233 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 16 links crawlers can't follow

    16 links have no real href, so search engines can't follow them.

  • 12 links with vague text

    12 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 322 internal links, 27 external

    The homepage links to 322 pages on ritehite.com and 27 external pages.

4 checks passed
  • Title: 56 characters

    Your title is a healthy 56 characters: “Industrial Handling & Loading Dock Solutions | Rite-Hite”.

  • Canonical URL set

    The canonical URL is https://www.ritehite.com/en/am.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ritehite.com/sitemapindex.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.ritehite.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,557 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix70
  • 6 pages without a title

    https://www.ritehite.com/en/am/about-us, https://www.ritehite.com/en/am/news, https://www.ritehite.com/en/am/podcasts, https://www.ritehite.com/en/am/resource-center, https://www.ritehite.com/en/am/about-us/careers and https://www.ritehite.com/en/am/find-a-rep have no <title>, so Google invents the link text in results.

  • 3 pages without a meta description

    https://www.ritehite.com/en/am/contact, https://www.ritehite.com/en/am/resource-center and https://www.ritehite.com/en/am/find-a-rep have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.ritehite.com/en/am/podcasts, whose canonical is https://www.ritehite.com/en/am/about-us. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    https://www.ritehite.com/en/am/contact and https://www.ritehite.com/en/am/about-us/careers have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5105595&tm=gtm002&Ver=2&mid=cde038e7-6b7f-4e51-b8eb-83149c16d648&bo=1&sid=a879cac0d2e311f1ab516365aab52ddf&vid=a879d4b0d2e311f1a682e71727bb5111&vids=1&msclkid=N&pi=918.

  • 20 small tap targets

    20 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 29-field form

    Your longest form asks for 29 fields (1 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 493 words of copy

    The homepage carries about 493 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Call” and “CONTACT”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Contact”, “Call” and “How to Order”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 4 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 33 cookies set on arrival

    33

    Opening the homepage sets 33 cookies (measured from a US location before any click).

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ritehite.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
Azure

Company

Founded
1965
Headquarters
Milwaukee

Upkeep, stack, hiring and company data from programmable.info

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This review found 50 issues on ritehite.com, including 23 speed issues, 6 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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