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ritholtzwealth.com website review

Visit site (opens in a new tab)Reviewed 21 October 202634 issues · 81 checks

This review found 34 issues worth fixing on ritholtzwealth.com, 8 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.3 sMay 2Oct 172.8 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.4 s
May 9, 20262.4 s
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.6 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.7 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.7 s
Aug 15, 20262.7 s
Aug 22, 20262.8 s
Aug 29, 20262.6 s
Sep 5, 20262.5 s
Sep 12, 20262.6 s
Sep 19, 20262.5 s
Sep 26, 20262.6 s
Oct 3, 20262.7 s
Oct 10, 20262.7 s
Oct 17, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
99 ms75 msMay 2Oct 1795 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202679 ms
May 9, 202686 ms
May 16, 202682 ms
May 23, 202685 ms
May 30, 202679 ms
Jun 6, 202679 ms
Jun 13, 202679 ms
Jun 20, 202678 ms
Jun 27, 202679 ms
Jul 4, 202680 ms
Jul 11, 202681 ms
Jul 18, 202679 ms
Jul 25, 202679 ms
Aug 1, 202678 ms
Aug 8, 202678 ms
Aug 15, 202682 ms
Aug 22, 202679 ms
Aug 29, 202679 ms
Sep 5, 202679 ms
Sep 12, 202680 ms
Sep 19, 202680 ms
Sep 26, 202693 ms
Oct 3, 202696 ms
Oct 10, 202693 ms
Oct 17, 202695 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ritholtzwealth.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ritholtzwealth.com at 0.4 s0.4 s
  2. ritholtzwealth.com at 0.8 s0.8 s
  3. ritholtzwealth.com at 1.1 s1.1 s
  4. ritholtzwealth.com at 1.5 s1.5 s
  5. ritholtzwealth.com at 1.9 s1.9 s
  6. ritholtzwealth.com at 2.3 s2.3 s
  7. ritholtzwealth.com at 2.6 s2.6 s
  8. ritholtzwealth.com at 3.0 s3.0 s

Speed

9 to fix84
  • Render-blocking requests

    1.8 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Use efficient cache lifetimes

    750 ms · 11.1 MB

    71 files are served with short cache lifetimes, so returning visitors download them again (11.1 MB).

  • Improve image delivery

    2.5 MB

    11 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    290 ms · 943 KiB

    About 943 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 290 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and vidvisor.io and others), adding 6.3 MB and 589 ms of main-thread time.

  • Mobile performance score: 84

    84/100

    Your mobile performance score is 84 (desktop: 87). Pages that score under 90 lose visitors before the first paint.

  • vidvisor.io adds 97 ms

    97 ms

    vidvisor.io costs a phone 97 ms of main-thread work and 4.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 362 ms

    362 ms

    Google Tag Manager costs a phone 362 ms of main-thread work and 648 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 0 ms

    0 ms

    YouTube costs a phone 0 ms of main-thread work and 922 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 92 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 695 ms of it running JavaScript. That is comfortably low.

  • Server response: 53 ms

    53 ms

    Your server sent the HTML in 53 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 18.2 s

    18.2 s

    The page becomes fully interactive after 18.2 s. Good is under 3.8 s.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 3.0 s

    3.0 s

    Your largest element takes 3.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “On the cutting edge of wealth management, there are no limi…”. Most of its time is element render delay (1.6 s).

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 79 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 106 ms

    106 ms

    Real visitors wait 106 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 163 ms

    163 ms

    Scripts block the page for only 163 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.061

    0.061

    The layout barely moves while loading (CLS 0.061, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 17.0 MB in 110 requests

    17.0 MB

    Your homepage downloads 17.0 MB in 110 requests on a phone: media 9.1 MB (2), images 5.7 MB (49) and scripts 1.7 MB (22). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (123 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.8 g of CO₂ per visit

    4.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.83 g of CO₂e: 579.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fix84
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

SEO

3 to fixGoogle 8586
  • Title is short (15 characters)

    Your title is only 15 characters: “Ritholtz | Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 4 H1 headlines

    There are 4 <h1> headlines (“We Focus On What Works.”, “YourLegacy,Elevated” and “Everything You Need.The Way you want to get it.”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 27 internal links, 49 external

    The homepage links to 27 pages on ritholtzwealth.com and 49 external pages.

6 checks passed
  • Meta description: 111 characters

    Your meta description is 111 characters: “Welcome to Ritholtz, your trusted partner for financial planning, investment strategies, and wealth management.”.

  • Canonical URL set

    The canonical URL is https://www.ritholtzwealth.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ritholtzwealth.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.ritholtzwealth.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (714 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 2 pages share a title

    https://www.ritholtzwealth.com/about-us and https://www.ritholtzwealth.com/about all use the title “About Us | Ritholtz Wealth Management”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://www.ritholtzwealth.com/about-us and https://www.ritholtzwealth.com/about use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.ritholtzwealth.com/about, whose canonical is https://www.ritholtzwealth.com/about-us. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    https://www.ritholtzwealth.com/services and https://www.ritholtzwealth.com/disclosures have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    https://www.ritholtzwealth.com/about-us and https://www.ritholtzwealth.com/contact took over 3 s to send their HTML from our server.

  • 7 internal pages checked

    We fetched 7 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 7 pages we checked loaded without an error.

  • Every page has a meta description

    All 7 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    18 of 22 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 760 words of copy

    The homepage carries about 760 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT” and “TALK TO AN ADVISOR”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact”, “Talk To An Advisor” and “Contact us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ritholtzwealth.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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