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rittal.at website review
Visit site (opens in a new tab)Reviewed 25 October 202627 issues · 72 checks
This review found 27 issues worth fixing on rittal.at, 8 of them high impact, across 72 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.4 s |
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 102 ms |
| May 9, 2026 | 102 ms |
| May 16, 2026 | 103 ms |
| May 23, 2026 | 104 ms |
| May 30, 2026 | 104 ms |
| Jun 6, 2026 | 106 ms |
| Jun 13, 2026 | 107 ms |
| Jun 20, 2026 | 109 ms |
| Jun 27, 2026 | 110 ms |
| Jul 4, 2026 | 110 ms |
| Jul 11, 2026 | 110 ms |
| Jul 18, 2026 | 108 ms |
| Jul 25, 2026 | 108 ms |
| Aug 1, 2026 | 110 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 113 ms |
| Aug 29, 2026 | 112 ms |
| Sep 5, 2026 | 111 ms |
| Sep 12, 2026 | 111 ms |
| Sep 19, 2026 | 111 ms |
| Sep 26, 2026 | 112 ms |
| Oct 3, 2026 | 113 ms |
| Oct 10, 2026 | 113 ms |
| Oct 17, 2026 | 110 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.6 s · 316 KiBAbout 316 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Mobile performance score: 58
58/100Your mobile performance score is 58 (desktop: 90). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
850 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
Font display
650 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 650 ms).
Reduce unused CSS
450 ms · 91 KiBAbout 91 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 271 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 26 KiB3 files are served with short cache lifetimes, so returning visitors download them again (26 KiB).
2 third-party services on the page
2 third-party services load with your homepage (Cloudflare and Browser-Update.org), adding 15 KiB and 15 ms of main-thread time.
Phones get a much slower page than desktops
Desktop scores 90 but mobile only 58. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 925 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 4.5 s
4.5 sThe first text or image appears after 4.5 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 5.2 s
5.2 sYour largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Diese Webseite verwendet Cookies, die für den Betrieb erfor…”. Most of its time is element render delay (2.4 s).
Real-user TTFB: 966 ms
966 msReal visitors wait 966 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 408 ms
408 msScripts block taps and scrolling for 408 ms in total while the page loads. Good is under 200 ms.
Time to Interactive: 5.2 s
5.2 sThe page becomes fully interactive after 5.2 s. Good is under 3.8 s.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 102 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 108 ms
108 msReal visitors wait 108 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
About 0.2 g of CO₂ per visit
0.19 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.19 g of CO₂e: 23.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Page weight: 696 KiB in 25 requests
696 KiBYour homepage downloads 696 KiB in 25 requests on a phone: scripts 525 KiB (5), stylesheets 94 KiB (1) and fonts 26 KiB (1). That is a lean page.
Accessibility
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
32 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 33 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (98 characters)
Your title is 98 characters, so Google will cut it off around 60: “Rittal | Mit uns gestalten Sie Ihre wertschöpfenden Prozesse schneller, effizienter und …”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
98 internal links, 8 external
The homepage links to 98 pages on rittal.at and 8 external pages.
6 checks passed
Meta description: 98 characters
Your meta description is 98 characters: “Rittal | Mit uns gestalten Sie Ihre wertschöpfenden Prozesse schneller, effizienter und präziser.”.
One H1 headline
Your main headline reads: “Mit uns gestalten Sie Ihre wertschöpfenden Prozesse schneller, effizienter und präziser.”.
Canonical URL set
The canonical URL is https://www.rittal.com/at-de_AT/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.rittal.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.rittal.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
1 page without a meta description
https://www.rittal.com/supportarm-p/latest/index.html has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.rittal.com/supportarm-p/latest/index.html has no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://www.rittal.com/at-de_AT/Services/spare-parts-accessory-search and https://www.rittal.com/at-de_AT/Unternehmen/Messen-und-Events/Events_AT have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 small tap targets
2 of 5 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 64 words
The homepage has only about 64 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
Analytics in place
Analytics detected: Cloudflare Web Analytics.
Privacy and tracking
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rittal.at, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on rittal.at, including 13 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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