roamstyling.no website review

hcaptcha.com costs a phone 1.5 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 5.2 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

3 third-party services load with your homepage (hcaptcha.com, Shopify and shop.app), adding 2.3 MB and 1.9 s of main-thread time.

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

10 long tasks block the main thread while loading, the longest for 491 ms. During a long task the page ignores taps.

Shopify costs a phone 309 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 383 KiB of JavaScript is downloaded but never used on this page.

4 images could be 54 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

6 files are served with short cache lifetimes, so returning visitors download them again (130 KiB).

Polyfills for old browsers add 59 KiB JavaScript that modern phones do not need.

About 35 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 22.5 s. Good is under 3.8 s.

Scripts block taps and scrolling for 850 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.9 MB in 420 requests on a phone: scripts 1.9 MB (240), other files 932 KiB (139) and HTML 536 KiB (7). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 131.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

3 images have no alt text, which hurts accessibility and image search.

3 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is only 14 characters: “Roam – Roam NO”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 51 characters: “Et helt nytt utvalg av skjønnhetsprodukter for menn”. 70 to 160 characters is enough to sell the click.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 52 pages on roamstyling.no and 0 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://roamstyling.no/collections/product-list, https://roamstyling.no/collections/alle-produkter-kopi, https://roamstyling.no/collections/alle-produkter-kopi-1, https://roamstyling.no/policies/refund-policy, https://roamstyling.no/policies/privacy-policy and https://roamstyling.no/policies/terms-of-service and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://roamstyling.no/pages/om-oss has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Identifier 'section' has already been declared”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 75 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.