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robertsoncollege.com website review
Visit site (opens in a new tab)Reviewed 31 October 202627 issues · 85 checks
This review found 27 issues worth fixing on robertsoncollege.com, 9 of them high impact, across 85 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.4 s |
| May 16, 2026 | 4.1 s |
| May 23, 2026 | 3.9 s |
| May 30, 2026 | 3.8 s |
| Jun 6, 2026 | 3.9 s |
| Jun 13, 2026 | 4.0 s |
| Jun 20, 2026 | 4.0 s |
| Jun 27, 2026 | 3.9 s |
| Jul 4, 2026 | 3.9 s |
| Jul 11, 2026 | 3.7 s |
| Jul 18, 2026 | 3.7 s |
| Jul 25, 2026 | 3.8 s |
| Aug 1, 2026 | 3.9 s |
| Aug 8, 2026 | 4.1 s |
| Aug 15, 2026 | 4.2 s |
| Aug 22, 2026 | 4.1 s |
| Aug 29, 2026 | 3.7 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 144 ms |
| May 16, 2026 | 146 ms |
| May 23, 2026 | 145 ms |
| May 30, 2026 | 145 ms |
| Jun 6, 2026 | 145 ms |
| Jun 13, 2026 | 138 ms |
| Jun 20, 2026 | 141 ms |
| Jun 27, 2026 | 140 ms |
| Jul 4, 2026 | 138 ms |
| Jul 11, 2026 | 139 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 138 ms |
| Aug 1, 2026 | 145 ms |
| Aug 8, 2026 | 164 ms |
| Aug 15, 2026 | 179 ms |
| Aug 22, 2026 | 197 ms |
| Aug 29, 2026 | 204 ms |
| Sep 5, 2026 | 202 ms |
| Sep 12, 2026 | 204 ms |
| Sep 19, 2026 | 206 ms |
| Sep 26, 2026 | 211 ms |
| Oct 3, 2026 | 218 ms |
| Oct 10, 2026 | 229 ms |
| Oct 17, 2026 | 236 ms |
| Oct 24, 2026 | 242 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.5 s
2.2 s
2.9 s
3.7 s
4.4 s
5.1 s
5.8 s
Speed
Main-thread work: 5.2 s
A phone's processor spends 5.2 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Facebook, TikTok and Salesforce.com and others), adding 698 KiB and 983 ms of main-thread time.
Mobile performance score: 68
68/100Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
150 ms · 628 KiBAbout 628 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 534 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
522 KiB18 files are served with short cache lifetimes, so returning visitors download them again (522 KiB).
Facebook adds 415 ms
415 msFacebook costs a phone 415 ms of main-thread work and 282 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
TikTok adds 251 ms
251 msTikTok costs a phone 251 ms of main-thread work and 169 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 40 KiBAbout 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
150 ms · 29 KiB2 images could be 29 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
100 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 100 ms.
Legacy JavaScript
82 KiBPolyfills for old browsers add 82 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 14.4 s
14.4 sThe page becomes fully interactive after 14.4 s. Good is under 3.8 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 65% slower for real visitors
+65%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 144 ms to 242 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.7 s
1.7 sReal visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.
7 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 186 ms
186 msReal visitors wait 186 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 40% faster for real visitors
-40%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.4 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest Contentful Paint: 2.1 s
2.1 sYour largest element renders in 2.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the image.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
About 0.6 g of CO₂ per visit
0.56 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.56 g of CO₂e: 66.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 2.0 MB in 118 requests
2.0 MBYour homepage downloads 2.0 MB in 118 requests on a phone: scripts 1.6 MB (50), images 107 KiB (22) and stylesheets 100 KiB (9). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Images must have alternative text (2 elements)
Images must have alternative text: 2 elements on the page fail this check, rated critical by axe-core.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA role should be appropriate for the element (6 elements)
ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
113 internal links, 10 external
The homepage links to 113 pages on robertsoncollege.com and 10 external pages.
7 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “Career-focused diploma and certificate programs in business, technology, health and community services. Study in Winnip…”.
One H1 headline
Your main headline reads: “We help students find meaningful work”.
Title: 45 characters
Your title is a healthy 45 characters: “Robertson College | Career Training in Canada”.
Canonical URL set
The canonical URL is https://www.robertsoncollege.com/.
Structured data in place
Structured data found: BreadcrumbList, LocalBusiness, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://ai.robertsoncollege.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,619 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.robertsoncollege.com/llms.txt (16 KiB, 77 links), a plain-text guide to the site for AI tools.
Other pages
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://www.robertsoncollege.com/school/school-of-business, whose canonical is https://www.robertsoncollege.com/school-of-business. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages slow to respond
https://www.robertsoncollege.com/school/school-of-business and https://www.robertsoncollege.com/school/school-of-health took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://e.acuityplatform.com/p?pk=2510311834962531891&pg=24532.
4 small tap targets
4 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
A 10-field form
Your longest form asks for 10 fields (8 required). Every extra field lowers completion.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 586 words of copy
The homepage carries about 586 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book Admissions Call”.
15 calls to action
The homepage has 15 calls to action, for example “Contact Us”, “Talk to Us” and “Book a 15-minute Call”.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at robertsoncollege.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Company
- Founded
- 1911
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on robertsoncollege.com, including 15 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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