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sectoralarm.no website review

Visit site (opens in a new tab)Reviewed 26 October 202634 issues · 84 checks

This review found 34 issues worth fixing on sectoralarm.no, 9 of them high impact, across 84 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.1 sMay 9Oct 241.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
235 ms182 msMay 9Oct 24229 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026190 ms
May 16, 2026188 ms
May 23, 2026188 ms
May 30, 2026195 ms
Jun 6, 2026204 ms
Jun 13, 2026217 ms
Jun 20, 2026220 ms
Jun 27, 2026220 ms
Jul 4, 2026220 ms
Jul 11, 2026219 ms
Jul 18, 2026220 ms
Jul 25, 2026218 ms
Aug 1, 2026214 ms
Aug 8, 2026213 ms
Aug 15, 2026214 ms
Aug 22, 2026216 ms
Aug 29, 2026219 ms
Sep 5, 2026221 ms
Sep 12, 2026221 ms
Sep 19, 2026222 ms
Sep 26, 2026221 ms
Oct 3, 2026220 ms
Oct 10, 2026220 ms
Oct 17, 2026225 ms
Oct 24, 2026229 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sectoralarm.no (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sectoralarm.no at 0.5 s0.5 s
  2. sectoralarm.no at 0.9 s0.9 s
  3. sectoralarm.no at 1.4 s1.4 s
  4. sectoralarm.no at 1.8 s1.8 s
  5. sectoralarm.no at 2.3 s2.3 s
  6. sectoralarm.no at 2.7 s2.7 s
  7. sectoralarm.no at 3.2 s3.2 s
  8. sectoralarm.no at 3.7 s3.7 s

Speed

6 to fix68
  • Improve image delivery

    2.7 s · 569 KiB

    1 image could be 569 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.7 s faster on a phone.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68 (desktop: 92). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Reduce unused JavaScript

    450 ms · 178 KiB

    About 178 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 66 KiB

    About 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,776 HTML elements

    The page has 2,776 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    250 ms · 9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 170 ms. During a long task the page ignores taps.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Trust Pilot, cookieinformation.com and Unpkg and others), adding 191 KiB and 138 ms of main-thread time.

  • Use efficient cache lifetimes

    55 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (55 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 477 ms of it running JavaScript. That is comfortably low.

  • Server response: 103 ms

    103 ms

    Your server sent the HTML in 103 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 6.9 s

    6.9 s

    Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 8.5 s

    8.5 s

    The page becomes fully interactive after 8.5 s. Good is under 3.8 s.

  • Real-user INP: 264 ms

    264 ms

    Real visitors wait 264 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 190 ms to 229 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 596 ms

    596 ms

    Real visitors wait 596 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 177 ms

    177 ms

    Scripts block the page for only 177 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.05

    0.05

    The layout barely moves while loading (CLS 0.05, good is under 0.1).

Images and page weight

2 to fix75
  • 1 image over 500 KB

    no-anipacks-yalecambell.png weighs 602 KiB. On a phone connection a single image that size takes seconds.

  • 1 image in older formats

    1 image (602 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.5 g of CO₂ per visit

    0.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.7 MB in 62 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 62 requests on a phone: images 877 KiB (16), scripts 591 KiB (22) and stylesheets 81 KiB (3). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9694
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (39 elements)

    All page content should be contained by landmarks: 39 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • 7 form fields without a label

    7 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h6, h3 → h6 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 58 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9291
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 11 links crawlers can't follow

    11 links have no real href, so search engines can't follow them.

  • 172 internal links, 10 external

    The homepage links to 172 pages on sectoralarm.no and 10 external pages.

6 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “Sikre hjemmet ditt med alarm som inkluderer innbrudds-, brann- og panikkalarm med FG-godkjennelse. Bestill alarm til go…”.

  • One H1 headline

    Your main headline reads: “Alarm med overvåkning 24/7”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Alarm - Brann- og innbruddsalarm | Et trygt hjem | Sector Alarm”.

  • Canonical URL set

    The canonical URL is https://www.sectoralarm.no/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.sectoralarm.no/sitemap/.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.sectoralarm.no/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,924 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 2 linked pages hidden from search

    https://www.sectoralarm.no/kundeservice/kontakt-kundeservice/chat and https://www.sectoralarm.no/kundeservice/nylig-blitt-kunde are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://www.sectoralarm.no/kundeservice/kontakt-kundeservice/chat and https://www.sectoralarm.no/kundeservice/nylig-blitt-kunde have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.sectoralarm.no/kundeservice has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9282
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=28000433&Ver=2&mid=fd6ade07-a211-4a3a-9001-582cb8ee01db&bo=2&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=Alarm%20-%20Brann-%20og%20innbruddsalarm%20%7C%20Et%20t.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    31 of 32 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,390 words of copy

    The homepage carries about 1,390 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • 4 short forms

    4 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 61 testimonial or review blocks, 1 customer or partner logo and 1 trust badge.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sectoralarm.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS

Company

Employees
21
Founded
1995
Headquarters
Oslo

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on sectoralarm.no, including 14 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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