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sectoralarm.se website review
Visit site (opens in a new tab)Reviewed 26 October 202625 issues · 83 checks
This review found 25 issues worth fixing on sectoralarm.se, 14 of them high impact, across 83 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 840 ms |
| May 16, 2026 | 836 ms |
| May 23, 2026 | 846 ms |
| May 30, 2026 | 880 ms |
| Jun 6, 2026 | 896 ms |
| Jun 13, 2026 | 922 ms |
| Jun 20, 2026 | 921 ms |
| Jun 27, 2026 | 938 ms |
| Jul 4, 2026 | 951 ms |
| Jul 11, 2026 | 959 ms |
| Jul 18, 2026 | 977 ms |
| Jul 25, 2026 | 966 ms |
| Aug 1, 2026 | 959 ms |
| Aug 8, 2026 | 958 ms |
| Aug 15, 2026 | 984 ms |
| Aug 22, 2026 | 994 ms |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 978 ms |
| Sep 26, 2026 | 960 ms |
| Oct 3, 2026 | 949 ms |
| Oct 10, 2026 | 951 ms |
| Oct 17, 2026 | 988 ms |
| Oct 24, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 174 ms |
| May 16, 2026 | 171 ms |
| May 23, 2026 | 170 ms |
| May 30, 2026 | 178 ms |
| Jun 6, 2026 | 185 ms |
| Jun 13, 2026 | 193 ms |
| Jun 20, 2026 | 196 ms |
| Jun 27, 2026 | 195 ms |
| Jul 4, 2026 | 192 ms |
| Jul 11, 2026 | 188 ms |
| Jul 18, 2026 | 189 ms |
| Jul 25, 2026 | 191 ms |
| Aug 1, 2026 | 189 ms |
| Aug 8, 2026 | 192 ms |
| Aug 15, 2026 | 195 ms |
| Aug 22, 2026 | 196 ms |
| Aug 29, 2026 | 203 ms |
| Sep 5, 2026 | 206 ms |
| Sep 12, 2026 | 209 ms |
| Sep 19, 2026 | 207 ms |
| Sep 26, 2026 | 204 ms |
| Oct 3, 2026 | 203 ms |
| Oct 10, 2026 | 203 ms |
| Oct 17, 2026 | 207 ms |
| Oct 24, 2026 | 211 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
2.3 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.
Use efficient cache lifetimes
1.7 s · 248 KiB69 files are served with short cache lifetimes, so returning visitors download them again (248 KiB).
Reduce unused JavaScript
1.2 s · 154 KiBAbout 154 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
3,037 HTML elements
The page has 3,037 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 59
59/100Your mobile performance score is 59 (desktop: 96). Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
570 ms · 64 KiBAbout 64 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 570 ms faster on a phone.
Improve image delivery
250 ms · 226 KiB2 images could be 226 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.
Legacy JavaScript
250 ms · 22 KiBPolyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Hubspot, Trust Pilot and cookieinformation.com and others), adding 306 KiB and 232 ms of main-thread time.
Duplicated JavaScript
250 ms · 8 KiB8 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 250 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 101 ms. During a long task the page ignores taps.
Phones get a much slower page than desktops
Desktop scores 96 but mobile only 59. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.6 s
A phone's processor spends 1.6 s on main-thread work while loading, 594 ms of it running JavaScript. That is comfortably low.
Server response: 21 ms
21 msYour server sent the HTML in 21 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 12.4 s
12.4 sYour largest element takes 12.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “coastal_house_hero_wbp”.
First Contentful Paint: 5.0 s
5.0 sThe first text or image appears after 5.0 s on a phone. Good is under 1.8 s.
Time to Interactive: 12.4 s
12.4 sThe page becomes fully interactive after 12.4 s. Good is under 3.8 s.
Speed Index: 7.2 s
7.2 sVisually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.
Real-user INP: 217 ms
217 msReal visitors wait 217 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 174 ms to 211 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 0.8 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 255 ms
255 msReal visitors wait 255 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 75 ms
75 msScripts block the page for only 75 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
1 image below the first screen load straight away
1 image further down the page (217 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.5 g of CO₂ per visit
0.45 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.45 g of CO₂e: 54.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.6 MB in 107 requests
1.6 MBYour homepage downloads 1.6 MB in 107 requests on a phone: scripts 659 KiB (40), images 430 KiB (25) and other files 202 KiB (16). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (2 elements)
Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h6, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
109 internal links, 4 external
The homepage links to 109 pages on sectoralarm.se and 4 external pages.
8 checks passed
Meta description: 132 characters
Your meta description is 132 characters: “Med ett larm från Sector Alarm får du ett effektivt skydd mot inbrott, men också vid brand. Erbjudande på larm till hem…”.
One H1 headline
Your main headline reads: “Skydda ditt hem med ett uppkopplat larm Med över 30 års erfarenhet och branschens nöjdaste kunder.”.
Title: 40 characters
Your title is a healthy 40 characters: “Larm till hem och företag | Sector Alarm”.
Canonical URL set
The canonical URL is https://www.sectoralarm.se/.
Structured data in place
Structured data found: Brand, FAQPage, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.sectoralarm.se/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,129 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.sectoralarm.se/llms.txt (3 KiB, 17 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=26002751&Ver=2&mid=5c414436-282e-481a-a674-10b3ae67884b&bo=2&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=Larm%20till%20hem%20och%20f%C3%B6retag%20%7C%20Sector%2.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
17 of 21 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,290 words of copy
The homepage carries about 1,290 words of visible text.
3 checks passed
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: a star rating and 1 trust badge.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Tag Manager, HubSpot and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sectoralarm.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- HubSpot CMS
- Framework
- jQuery
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on sectoralarm.se, including 13 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.