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serpninja.io website review

Visit site (opens in a new tab)Reviewed 9 November 202624 issues · 76 checks

This review found 24 issues worth fixing on serpninja.io, 5 of them high impact, across 76 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.5 s2.1 sMay 16Oct 312.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.4 s
May 23, 20263.4 s
May 30, 20263.5 s
Jun 6, 20264.0 s
Jun 13, 20264.1 s
Jun 20, 20264.2 s
Jun 27, 20264.0 s
Jul 4, 20263.4 s
Jul 11, 20263.2 s
Jul 18, 20263.0 s
Jul 25, 20262.9 s
Aug 1, 20262.7 s
Aug 8, 20262.7 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.5 s
Sep 5, 20262.5 s
Sep 12, 20262.5 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Oct 31, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
404 ms171 msMay 16Oct 31260 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026235 ms
May 23, 2026235 ms
May 30, 2026219 ms
Jun 6, 2026220 ms
Jun 13, 2026228 ms
Jun 20, 2026236 ms
Jun 27, 2026292 ms
Jul 4, 2026358 ms
Jul 11, 2026377 ms
Jul 18, 2026359 ms
Jul 25, 2026260 ms
Aug 1, 2026228 ms
Aug 8, 2026198 ms
Aug 15, 2026248 ms
Aug 22, 2026216 ms
Aug 29, 2026216 ms
Sep 5, 2026213 ms
Sep 12, 2026210 ms
Sep 19, 2026220 ms
Sep 26, 2026225 ms
Oct 3, 2026238 ms
Oct 10, 2026211 ms
Oct 17, 2026259 ms
Oct 24, 2026274 ms
Oct 31, 2026260 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of serpninja.io (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. serpninja.io at 0.4 s0.4 s
  2. serpninja.io at 0.8 s0.8 s
  3. serpninja.io at 1.1 s1.1 s
  4. serpninja.io at 1.5 s1.5 s
  5. serpninja.io at 1.9 s1.9 s
  6. serpninja.io at 2.3 s2.3 s
  7. serpninja.io at 2.6 s2.6 s
  8. serpninja.io at 3.0 s3.0 s

Speed

3 to fix84
  • Render-blocking requests

    1.1 s

    22 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 84

    84/100

    Your mobile performance score is 84. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    300 ms · 85 KiB

    About 85 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Google Fonts), adding 166 KiB and 3 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.4 s

    A phone's processor spends 0.4 s on main-thread work while loading, 42 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 4.1 s

    4.1 s

    Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Play Video”. Most of its time is element render delay (1.9 s).

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 271 ms

    271 ms

    Real visitors wait 271 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 4.1 s

    4.1 s

    Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 4.1 s

    4.1 s

    The page becomes fully interactive after 4.1 s. Good is under 3.8 s.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 235 ms to 260 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 26% faster for real visitors

    -26%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.2 g of CO₂ per visit

    0.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.16 g of CO₂e: 19.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 575 KiB in 49 requests

    575 KiB

    Your homepage downloads 575 KiB in 49 requests on a phone: fonts 328 KiB (11), stylesheets 140 KiB (27) and images 63 KiB (9). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9492
  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (78 elements)

    All page content should be contained by landmarks: 78 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 37 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10088
  • Meta description is short (68 characters)

    Your meta description is only 68 characters: “Unrivaled Link Building Expertise. Zeroing in on What Truly Matters.”. 70 to 160 characters is enough to sell the click.

  • Structured data has 1 problem

    Structured data found (ImageObject, Organization, PostalAddress and VideoObject) but with 1 problem, for example “VideoObject: hasPart is an empty list”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 87 internal links, 5 external

    The homepage links to 87 pages on serpninja.io and 5 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “#1 White Label Link Building Agency”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Link Building Services for SEO and Marketing Agencies | SERPninja”.

  • Canonical URL set

    The canonical URL is https://serpninja.io/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://serpninja.io/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing url, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://serpninja.io/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,315 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 4 pages share a meta description

    https://serpninja.io/guest-post-service, https://serpninja.io/pbn-rentals, https://serpninja.io/google-my-business-verification and https://serpninja.io/casino-gambling-seo use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://serpninja.io/listicle-backlinks has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    5 of 6 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 619 words of copy

    The homepage carries about 619 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get Started”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Contact”, “Get Started” and “Learn More About Niche Edits”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 31 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at serpninja.io, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 24 issues on serpninja.io, including 11 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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