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shuttlerock.com website review

Visit site (opens in a new tab)Reviewed 28 October 202629 issues · 74 checks

This review found 29 issues worth fixing on shuttlerock.com, 10 of them high impact, across 74 checks. The most urgent: page weight: 19.4 MB in 87 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.8 s1.0 sMay 9Oct 245.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.5 s
May 16, 20263.3 s
May 23, 20263.3 s
May 30, 20263.2 s
Jun 6, 20262.9 s
Jun 13, 20262.0 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.9 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.3 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20263.0 s
Oct 3, 20263.2 s
Oct 10, 20264.2 s
Oct 17, 20264.4 s
Oct 24, 20265.2 s
Real-visitor tap response (INP)75th percentile, phones
182 ms94 msMay 9Oct 24160 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026109 ms
May 16, 2026109 ms
May 23, 2026111 ms
May 30, 2026104 ms
Jun 6, 2026111 ms
Aug 1, 2026113 ms
Aug 8, 2026120 ms
Aug 15, 2026125 ms
Aug 22, 2026119 ms
Aug 29, 2026116 ms
Sep 5, 2026120 ms
Sep 12, 2026118 ms
Sep 19, 2026122 ms
Sep 26, 2026141 ms
Oct 3, 2026136 ms
Oct 10, 2026157 ms
Oct 17, 2026172 ms
Oct 24, 2026160 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of shuttlerock.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shuttlerock.com at 0.6 s0.6 s
  2. shuttlerock.com at 1.3 s1.3 s
  3. shuttlerock.com at 1.9 s1.9 s
  4. shuttlerock.com at 2.6 s2.6 s
  5. shuttlerock.com at 3.2 s3.2 s
  6. shuttlerock.com at 3.9 s3.9 s
  7. shuttlerock.com at 4.5 s4.5 s
  8. shuttlerock.com at 5.1 s5.1 s

Speed

8 to fix59
  • Render-blocking requests

    1.9 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Main-thread work: 4.7 s

    A phone's processor spends 4.7 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    12.2 MB

    23 files are served with short cache lifetimes, so returning visitors download them again (12.2 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and website-files.com and others), adding 1.7 MB and 824 ms of main-thread time.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59 (desktop: 72). Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 384 ms

    384 ms

    Google Tag Manager costs a phone 384 ms of main-thread work and 476 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    392 KiB

    About 392 KiB of JavaScript is downloaded but never used on this page.

  • website-files.com adds 139 ms

    139 ms

    website-files.com costs a phone 139 ms of main-thread work and 933 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 137 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 9.5 s

    9.5 s

    Visually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 12.6 s

    12.6 s

    The page becomes fully interactive after 12.6 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.1 s

    5.1 s

    Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The creative engine for ambitious companies”.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 52% slower for real visitors

    +52%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 109 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 41% slower for real visitors

    +41%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.5 s to 5.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 382 ms

    382 ms

    Scripts block taps and scrolling for 382 ms in total while the page loads. Good is under 200 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

2 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 19.4 MB in 87 requests

    19.4 MB

    Your homepage downloads 19.4 MB in 87 requests on a phone: media 17.5 MB (6), scripts 991 KiB (33) and images 527 KiB (25). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (24 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 5.5 g of CO₂ per visit

    5.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.50 g of CO₂e: 660.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9398
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 47 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 1 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 41 internal links, 8 external

    The homepage links to 41 pages on shuttlerock.com and 8 external pages.

8 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Shuttlerock combines human creativity with a proprietary AI technology to turn one idea into thousands of on-brand ad a…”.

  • One H1 headline

    Your main headline reads: “The creative engine for ambitious companies”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “AI-Powered Creative Production at Scale | Shuttlerock”.

  • Canonical URL set

    The canonical URL is https://www.shuttlerock.com/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.shuttlerock.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.shuttlerock.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,107 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix80
  • 1 page without a title

    https://www.shuttlerock.com/case-studies/asics has no <title>, so Google invents the link text in results.

  • 1 page without a meta description

    https://www.shuttlerock.com/case-studies/asics has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page with very little text

    https://www.shuttlerock.com/book-a-demo has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    18 of 21 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix70
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 698 words of copy

    The homepage carries about 698 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book a demo” and “Book a demo with Shuttlerock”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Book a demo”, “Book a demo with Shuttlerock” and “Talk to our team”.

  • Analytics in place

    Analytics detected: Google Analytics, Meta Pixel and LinkedIn Insight.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shuttlerock.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Framework
Tailwind CSS
Analytics
Google Analytics
Hosting
Webflow

Upkeep, stack, hiring and company data from programmable.info

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