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silverts.ca website review

Visit site (opens in a new tab)Reviewed 11 November 202638 issues · 87 checks

This review found 38 issues worth fixing on silverts.ca, 13 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.4 sMay 23Nov 71.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.4 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Nov 7, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
482 ms111 msMay 23Nov 7183 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026154 ms
May 30, 2026158 ms
Jun 6, 2026169 ms
Jun 13, 2026186 ms
Jun 20, 2026206 ms
Jun 27, 2026238 ms
Jul 4, 2026263 ms
Jul 11, 2026279 ms
Jul 18, 2026295 ms
Jul 25, 2026329 ms
Aug 1, 2026345 ms
Aug 8, 2026408 ms
Aug 15, 2026435 ms
Aug 22, 2026426 ms
Aug 29, 2026439 ms
Sep 5, 2026422 ms
Sep 12, 2026412 ms
Sep 19, 2026295 ms
Sep 26, 2026229 ms
Oct 3, 2026199 ms
Oct 10, 2026183 ms
Oct 17, 2026178 ms
Oct 24, 2026179 ms
Oct 31, 2026184 ms
Nov 7, 2026183 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of silverts.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. silverts.ca at 0.5 s0.5 s
  2. silverts.ca at 0.9 s0.9 s
  3. silverts.ca at 1.4 s1.4 s
  4. silverts.ca at 1.9 s1.9 s
  5. silverts.ca at 2.3 s2.3 s
  6. silverts.ca at 2.8 s2.8 s
  7. silverts.ca at 3.3 s3.3 s
  8. silverts.ca at 3.7 s3.7 s

Speed

10 to fix52
  • Render-blocking requests

    1.6 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Main-thread work: 6.9 s

    A phone's processor spends 6.9 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,857 HTML elements

    The page has 3,857 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Wunderkind and TikTok and others), adding 2.1 MB and 1.3 s of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    876 KiB

    About 876 KiB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    517 KiB

    15 images could be 517 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Shopify adds 342 ms

    342 ms

    Shopify costs a phone 342 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    300 ms · 148 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (148 KiB).

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 351 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 19.4 s

    19.4 s

    The page becomes fully interactive after 19.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.2 s

    7.2 s

    Your largest element takes 7.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.25

    0.25

    For real visitors the layout shifts by 0.25 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 384 ms

    384 ms

    Scripts block taps and scrolling for 384 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.129

    0.129

    The layout shifts by 0.129 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 154 ms to 183 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 156 ms

    156 ms

    Real visitors wait 156 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 692 ms

    692 ms

    Real visitors wait 692 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70
  • Page weight: 11.8 MB in 430 requests

    11.8 MB

    Your homepage downloads 11.8 MB in 430 requests on a phone: media 6.4 MB (1), scripts 2.0 MB (115) and images 1.9 MB (51). Under 2 MB keeps phones on slow connections fast.

  • About 3.4 g of CO₂ per visit

    3.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.35 g of CO₂e: 402.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8690
  • 47 text elements with low contrast

    47 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (21 elements)

    All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (6 elements)

    ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 8 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7784
  • Title is long (78 characters)

    Your title is 78 characters, so Google will cut it off around 60: “Adaptive Clothing for Seniors, Elderly & Disabled - Silverts – Silverts Canada”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “The Original Adaptive Clothing Company.”). One clear main headline is easier for people and search engines.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 398 internal links, 66 external

    The homepage links to 398 pages on silverts.ca and 66 external pages.

6 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Silverts proudly provides innovative, quality products at affordable prices to help seniors, elderly and those with dis…”.

  • Canonical URL set

    The canonical URL is https://www.silverts.ca/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.silverts.ca/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.silverts.ca/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,201 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without an H1

    https://www.silverts.ca/pages/shipping-prices and https://www.silverts.ca/collections/women-tops-assisted-dressing have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 185 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    2 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 2 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

4 to fixGoogle 6974
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187185079&Ver=2&mid=2337f071-cb37-4141-809c-97c1176011c8&bo=1&sid=6965fde0dd9f11f1a869fbe19bb804f0&vid=69660c20dd9f11f1b52fe9859aed9a92&vids=1&msclkid=N&pi=918639831&l.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “target is not defined”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    69 of 77 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,060 words of copy

    The homepage carries about 1,060 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop now” and “SHOP WOMEN”.

  • 46 calls to action

    The homepage has 46 calls to action, for example “Turkey TRY”, “Shop all Women” and “Shop all Footwear”.

  • 9 short forms

    9 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 38 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 62 other companies contacted

    Loading the homepage contacts 62 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at silverts.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Transcy · Fbp Fast Bundle · Wunderkind · Redo · Instant Ai Page Builder · Klaviyo Email Marketing Sms · Judge Me Reviews · Gorgias Live Chat Helpdesk · Orbe Geolocation · Progress Bar Upsell · Ea Accessibility · hubapi.com · goaffpro.com · virtueimpact.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 38 issues on silverts.ca, including 19 speed issues and 4 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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