skinfo.com website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

About 358 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 690 ms faster on a phone.

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Azure Web Services and Klaviyo and others), adding 1,009 KiB and 683 ms of main-thread time.

Google Tag Manager costs a phone 307 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.2 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 240 ms faster on a phone.

7 long tasks block the main thread while loading, the longest for 234 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

9 files are served with short cache lifetimes, so returning visitors download them again (31 KiB).

Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

3 images could be 23 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 9.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 12.7 s. Good is under 3.8 s.

Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 353 ms in total while the page loads. Good is under 200 ms.

18 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.5 MB in 213 requests on a phone: scripts 1.0 MB (65), other files 914 KiB (118) and images 426 KiB (18). Under 2 MB keeps phones on slow connections fast.

2 images further down the page (40 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 buttons have no accessible name, so screen readers announce just “button”.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

Banner landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

11 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h5, h2 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Your <h1> is empty.

The homepage links to 262 pages on skinfo.com and 13 external pages.

There is no https://skinfo.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 123 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 359 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 20 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.