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skinesa.com website review

Visit site (opens in a new tab)Reviewed 8 November 202635 issues · 80 checks

This review found 35 issues worth fixing on skinesa.com, 8 of them high impact, across 80 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.7 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.2 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.2 s
Oct 3, 20262.1 s
Oct 10, 20262.0 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
129 ms110 msMay 16Oct 31112 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026119 ms
May 23, 2026120 ms
May 30, 2026121 ms
Jun 6, 2026124 ms
Jun 13, 2026125 ms
Jun 20, 2026127 ms
Jun 27, 2026127 ms
Jul 4, 2026124 ms
Jul 11, 2026121 ms
Jul 18, 2026120 ms
Jul 25, 2026117 ms
Aug 1, 2026116 ms
Aug 8, 2026121 ms
Aug 15, 2026121 ms
Aug 22, 2026126 ms
Aug 29, 2026126 ms
Sep 5, 2026122 ms
Sep 12, 2026125 ms
Sep 19, 2026123 ms
Sep 26, 2026125 ms
Oct 3, 2026121 ms
Oct 10, 2026117 ms
Oct 17, 2026115 ms
Oct 24, 2026113 ms
Oct 31, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of skinesa.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. skinesa.com at 3.5 s3.5 s
  2. skinesa.com at 7.0 s7.0 s
  3. skinesa.com at 10.6 s10.6 s
  4. skinesa.com at 14.1 s14.1 s
  5. skinesa.com at 17.6 s17.6 s
  6. skinesa.com at 21.1 s21.1 s
  7. skinesa.com at 24.6 s24.6 s
  8. skinesa.com at 28.1 s28.1 s

Speed

11 to fix60
  • Render-blocking requests

    1.1 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 4.6 s

    A phone's processor spends 4.6 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    750 ms · 228 KiB

    About 228 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (heatmap.com, Klaviyo and Google CDN and others), adding 1.1 MB and 814 ms of main-thread time.

  • Reduce unused CSS

    750 ms · 112 KiB

    About 112 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Improve image delivery

    150 ms · 325 KiB

    17 images could be 325 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    450 ms · 22 KiB

    22 KiB could be saved by minifying CSS.

  • Shopify adds 162 ms

    162 ms

    Shopify costs a phone 162 ms of main-thread work and 621 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 184 ms

    184 ms

    Klaviyo costs a phone 184 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,638 HTML elements

    The page has 1,638 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    250 ms · 45 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (45 KiB).

  • Legacy JavaScript

    150 ms · 35 KiB

    Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 177 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 16.1 s

    16.1 s

    Your largest element takes 16.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Skin probiotic supplement package with daily capsules”.

  • Speed Index: 29.5 s

    29.5 s

    Visually, the page fills in at 29.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 18.8 s

    18.8 s

    The page becomes fully interactive after 18.8 s. Good is under 3.8 s.

  • Real-user TTFB: 856 ms

    856 ms

    Real visitors wait 856 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 47 images without width and height

    47 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 119 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 23% faster for real visitors

    -23%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 136 ms

    136 ms

    Scripts block the page for only 136 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 4.8 MB in 447 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 447 requests on a phone: images 1.9 MB (86), other files 1.4 MB (253) and scripts 958 KiB (88). Under 2 MB keeps phones on slow connections fast.

  • 30 images in older formats

    30 images (4.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 25 images below the first screen load straight away

    25 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 4 images far larger than shown

    261 KiB

    4 images are downloaded at several times the size a phone draws them, for example 1_2.webp at 1,440 px wide, shown at 250 px. Resized copies would save about 261 KiB.

  • About 1.4 g of CO₂ per visit

    1.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 162.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9596
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (62 elements)

    All page content should be contained by landmarks: 62 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 96 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • Meta description is long (181 characters)

    Your meta description is 181 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://www.skinesa.com/search?q={search_term_string}")”.

  • 44 internal links, 4 external

    The homepage links to 44 pages on skinesa.com and 4 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Say hello to to clearhealthy skin.”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Skinesa® | Skin Probiotics | Best Probiotics for Skin Health”.

  • Canonical URL set

    The canonical URL is https://www.skinesa.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.skinesa.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,261 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.skinesa.com/llms.txt (12 KiB, 2 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://www.skinesa.com/products/skinesa-skin-probiotic and https://www.skinesa.com/products/skinesa-kids-skin-probiotic all use the title “Skinesa® | Best Probiotic Supplements for Skin Health | Probiotic Pil…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 6 pages without a meta description

    https://www.skinesa.com/pages/bulk-buying-options, https://www.skinesa.com/pages/bulk-buying-options-kids, https://www.skinesa.com/pages/faq, https://www.skinesa.com/blogs/bite-sized-science, https://www.skinesa.com/policies/terms-of-service and https://www.skinesa.com/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages share a meta description

    https://www.skinesa.com/products/skinesa-skin-probiotic and https://www.skinesa.com/products/skinesa-kids-skin-probiotic use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    https://www.skinesa.com/pages/reviews and https://www.skinesa.com/pages/faq have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 small tap targets

    4 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 897 words of copy

    The homepage carries about 897 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Adults” and “Shop Kids”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Shop Adults”, “Shop Kids” and “Shop Skinesa® Adults”.

  • 5 short forms

    5 short forms (2 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 23 testimonial or review blocks, 10 customer or partner logos, 1 trust badge and “150,000+ SATISFIED CUSTOMERS”.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at skinesa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blotout Edgetag · Judge Me Reviews · Klaviyo Email Marketing Sms

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2025.

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on skinesa.com, including 18 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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