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skingredients.com website review
Visit site (opens in a new tab)Reviewed 9 November 202636 issues · 86 checks
This review found 36 issues worth fixing on skingredients.com, 8 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #18,827 of 103,592 reviewed websitesbeats 77%
- #12,079 of 57,800 online storesbeats 73%
- #11,722 of 52,614 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 115 ms |
| May 23, 2026 | 120 ms |
| May 30, 2026 | 123 ms |
| Jun 6, 2026 | 127 ms |
| Jun 13, 2026 | 127 ms |
| Jun 20, 2026 | 128 ms |
| Jun 27, 2026 | 130 ms |
| Jul 4, 2026 | 135 ms |
| Jul 11, 2026 | 135 ms |
| Jul 18, 2026 | 134 ms |
| Jul 25, 2026 | 128 ms |
| Aug 1, 2026 | 127 ms |
| Aug 8, 2026 | 128 ms |
| Aug 15, 2026 | 130 ms |
| Aug 22, 2026 | 136 ms |
| Aug 29, 2026 | 138 ms |
| Sep 5, 2026 | 144 ms |
| Sep 12, 2026 | 143 ms |
| Sep 19, 2026 | 141 ms |
| Sep 26, 2026 | 141 ms |
| Oct 3, 2026 | 142 ms |
| Oct 10, 2026 | 144 ms |
| Oct 17, 2026 | 147 ms |
| Oct 24, 2026 | 152 ms |
| Oct 31, 2026 | 154 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
1.9 s
2.4 s
2.9 s
3.4 s
3.9 s
Speed
Render-blocking requests
1.5 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (hsappstatic.net, Google CDN and Shopify and others), adding 3.0 MB and 1.5 s of main-thread time.
Improve image delivery
950 ms · 706 KiB40 images could be 706 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.
Reduce unused JavaScript
1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page.
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
hsappstatic.net adds 503 ms
503 mshsappstatic.net costs a phone 503 ms of main-thread work and 715 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 312 ms. During a long task the page ignores taps.
Google CDN adds 235 ms
235 msGoogle CDN costs a phone 235 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,794 HTML elements
The page has 2,794 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 202 ms
202 msShopify costs a phone 202 ms of main-thread work and 735 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 161 ms
161 msrebuyengine.com costs a phone 161 ms of main-thread work and 473 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
160 KiB18 files are served with short cache lifetimes, so returning visitors download them again (160 KiB).
Reduce unused CSS
87 KiBAbout 87 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
76 KiBPolyfills for old browsers add 76 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 14.4 s
14.4 sYour largest element takes 14.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 38.6 s
38.6 sThe page becomes fully interactive after 38.6 s. Good is under 3.8 s.
Speed Index: 7.5 s
7.5 sVisually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 30% slower for real visitors
+30%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 115 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
56 images without width and height
56 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Total Blocking Time: 344 ms
344 msScripts block taps and scrolling for 344 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 156 ms
156 msReal visitors wait 156 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 389 ms
389 msReal visitors wait 389 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Images and page weight
Page weight: 8.6 MB in 420 requests
8.6 MBYour homepage downloads 8.6 MB in 420 requests on a phone: images 4.2 MB (115), scripts 2.6 MB (117) and other files 1.3 MB (138). Under 2 MB keeps phones on slow connections fast.
30 images below the first screen load straight away
30 images further down the page (1.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.5 g of CO₂ per visit
2.45 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.45 g of CO₂e: 294.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
10 images without alt text
10 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
17 links without text
17 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (13 characters)
Your title is only 13 characters: “Skingredients”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (287 characters)
Your meta description is 287 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
One H1 headline
Your <h1> is empty.
205 internal links, 6 external
The homepage links to 205 pages on skingredients.com and 6 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://skingredients.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://skingredients.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,283 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://skingredients.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://skingredients.com/pages/15-minute-skin-hydration-reset and https://skingredients.com/collections/cleansers have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://skingredients.com/pages/15-minute-skin-hydration-reset has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 118 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
29 small tap targets
29 of 52 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 422 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,528 words of copy
The homepage carries about 1,528 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP 25% OFF”.
7 calls to action
The homepage has 7 calls to action, for example “SHOP 25% OFF”, “Shop” and “Login/Sign Up”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 9 testimonial or review blocks, a star rating and 10 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Hotjar.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, HubSpot, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
18 cookies set on arrival
18Opening the homepage sets 18 cookies, 7 of them by other companies (measured from a US location before any click).
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at skingredients.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Rebuy Personalization Engine · Klaviyo Email Marketing Sms · Judge Me Reviews · Eg Auto Add To Cart · Dealeasy · chimpstatic.com · webgains.com · trustpilot.com · rebuyengine.com · hubapi.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on skingredients.com, including 19 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.