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skinkandy.com website review
Visit site (opens in a new tab)Reviewed 21 October 202647 issues · 83 checks
This review found 47 issues worth fixing on skinkandy.com, 18 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #63,449 of 103,484 reviewed websitesbeats 34%
- #40,110 of 57,712 online storesbeats 26%
- #37,990 of 52,506 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.1 s |
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 134 ms |
| May 9, 2026 | 136 ms |
| May 16, 2026 | 136 ms |
| May 23, 2026 | 137 ms |
| May 30, 2026 | 137 ms |
| Jun 6, 2026 | 141 ms |
| Jun 13, 2026 | 144 ms |
| Jun 20, 2026 | 146 ms |
| Jun 27, 2026 | 149 ms |
| Jul 4, 2026 | 153 ms |
| Jul 11, 2026 | 156 ms |
| Jul 18, 2026 | 162 ms |
| Jul 25, 2026 | 164 ms |
| Aug 1, 2026 | 168 ms |
| Aug 8, 2026 | 171 ms |
| Aug 15, 2026 | 177 ms |
| Aug 22, 2026 | 179 ms |
| Aug 29, 2026 | 182 ms |
| Sep 5, 2026 | 185 ms |
| Sep 12, 2026 | 186 ms |
| Sep 19, 2026 | 188 ms |
| Sep 26, 2026 | 190 ms |
| Oct 3, 2026 | 190 ms |
| Oct 10, 2026 | 190 ms |
| Oct 17, 2026 | 195 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.4 s · 650 KiB17 images could be 650 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.
Render-blocking requests
1.4 s22 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 38
38/100Your mobile performance score is 38 (desktop: 58). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.7 s
A phone's processor spends 5.7 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Google Maps and others), adding 2.4 MB and 1.8 s of main-thread time.
Reduce unused JavaScript
1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 785 ms
785 msGoogle Tag Manager costs a phone 785 ms of main-thread work and 532 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 462 KiB28 files are served with short cache lifetimes, so returning visitors download them again (462 KiB).
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 591 ms. During a long task the page ignores taps.
Google CDN adds 401 ms
401 msGoogle CDN costs a phone 401 ms of main-thread work and 730 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 99 KiBAbout 99 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
2,628 HTML elements
The page has 2,628 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google Maps adds 171 ms
171 msGoogle Maps costs a phone 171 ms of main-thread work and 452 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 125 ms
125 msShopify costs a phone 125 ms of main-thread work and 333 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Duplicated JavaScript
150 ms · 8 KiB8 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
13 KiB13 KiB could be saved by minifying JavaScript.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 65 ms
65 msYour server sent the HTML in 65 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 11.2 s
11.2 sYour largest element takes 11.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Slider 1 Image for Mobile”.
Time to Interactive: 30.6 s
30.6 sThe page becomes fully interactive after 30.6 s. Good is under 3.8 s.
First Contentful Paint: 4.4 s
4.4 sThe first text or image appears after 4.4 s on a phone. Good is under 1.8 s.
Total Blocking Time: 958 ms
958 msScripts block taps and scrolling for 958 ms in total while the page loads. Good is under 200 ms.
Speed Index: 7.1 s
7.1 sVisually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 43% slower for real visitors
+43%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 134 ms to 195 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
6 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 188 ms
188 msReal visitors wait 188 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 622 ms
622 msReal visitors wait 622 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 17% faster for real visitors
-17%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 6.3 MB in 343 requests
6.3 MBYour homepage downloads 6.3 MB in 343 requests on a phone: scripts 2.6 MB (110), images 1.8 MB (66) and other files 1.3 MB (106). Under 2 MB keeps phones on slow connections fast.
5 images in older formats
5 images (646 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
84 KiB1 image is downloaded at several times the size a phone draws it, for example KCDT_-_P2b_main_banner_mobile_2.jpg at 1,451 px wide, shown at 390 px. Resized copies would save about 84 KiB.
1 image below the first screen load straight away
1 image further down the page (94 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.8 g of CO₂ per visit
1.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.80 g of CO₂e: 215.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
22 tap targets too small
22 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
4 elements hidden from screen readers can still receive keyboard focus.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
8 form fields without a label
8 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (5 elements)
Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
6 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Piercing isn’t just what we do, it’s who we are. Wide range of piercing types and jewellery across Australia and New Ze…”.
Title: 63 characters
Your title is a healthy 63 characters: “SkinKandy | Australia’s #1 Piercing Studios with 110+ locations”.
Canonical URL set
The canonical URL is https://skinkandy.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://skinkandy.com/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 2,096 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://skinkandy.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Best practices
11 small tap targets
11 of 52 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://skinkandy.com/cdn/shop/t/119/assets/block.css?v=59267' because its MIME type ('tex…”.
Missing source maps
Large scripts ship without source maps.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,096 words of copy
The homepage carries about 2,096 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book” and “BOOK PIERCING”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
36 other companies contacted
Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at skinkandy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on skinkandy.com, including 23 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.