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skinload.ae website review
Visit site (opens in a new tab)Reviewed 11 November 202638 issues · 83 checks
This review found 38 issues worth fixing on skinload.ae, 11 of them high impact, across 83 checks. The most urgent: main-thread work: 30.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70C- #86,410 of 103,151 reviewed websitesbeats 14%
- #51,646 of 57,449 online storesbeats 8%
- #47,796 of 52,283 Shopify storesbeats 7%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.6 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 30, 2026 | 210 ms |
| Jun 6, 2026 | 223 ms |
| Jun 13, 2026 | 216 ms |
| Jun 20, 2026 | 237 ms |
| Jul 18, 2026 | 216 ms |
| Jul 25, 2026 | 190 ms |
| Aug 1, 2026 | 182 ms |
| Aug 8, 2026 | 182 ms |
| Aug 15, 2026 | 187 ms |
| Aug 22, 2026 | 189 ms |
| Aug 29, 2026 | 195 ms |
| Sep 5, 2026 | 198 ms |
| Sep 12, 2026 | 202 ms |
| Sep 19, 2026 | 217 ms |
| Sep 26, 2026 | 220 ms |
| Oct 3, 2026 | 212 ms |
| Oct 10, 2026 | 205 ms |
| Oct 17, 2026 | 195 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.1 s
3.2 s
4.3 s
5.3 s
6.4 s
7.5 s
8.5 s
Speed
Main-thread work: 30.1 s
A phone's processor spends 30.1 s on main-thread work while loading, 6.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 41
41/100Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8,742 HTML elements
The page has 8,742 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (loox.io, Shopify and Klaviyo and others), adding 2.3 MB and 2.1 s of main-thread time.
Improve image delivery
150 ms · 1.0 MB25 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
950 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Use efficient cache lifetimes
750 ms · 181 KiB12 files are served with short cache lifetimes, so returning visitors download them again (181 KiB).
loox.io adds 680 ms
680 msloox.io costs a phone 680 ms of main-thread work and 103 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
300 ms · 386 KiBAbout 386 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 536 ms
536 msShopify costs a phone 536 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 482 ms
482 msKlaviyo costs a phone 482 ms of main-thread work and 616 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 104 KiBAbout 104 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Legacy JavaScript
300 ms · 27 KiBPolyfills for old browsers add 27 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 289 ms. During a long task the page ignores taps.
azurefd.net adds 90 ms
90 msazurefd.net costs a phone 90 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Duplicated JavaScript
61 KiB61 KiB JavaScript is shipped twice across bundles.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 21 ms
21 msYour server sent the HTML in 21 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 24.1 s
24.1 sThe page becomes fully interactive after 24.1 s. Good is under 3.8 s.
Largest Contentful Paint: 6.6 s
6.6 sYour largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Skin Load Vegan Perfect Cover Concealer, Porcelain shade, t…”.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
Speed Index: 6.9 s
6.9 sVisually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.141
0.141The layout shifts by 0.141 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 210 ms to 195 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Largest content (LCP) got 26% faster for real visitors
-26%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 9.7 MB in 822 requests
9.7 MBYour homepage downloads 9.7 MB in 822 requests on a phone: images 4.1 MB (244), scripts 1.9 MB (238) and media 1.7 MB (1). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
3067_Concealer-02.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
8 images below the first screen load straight away
8 images further down the page (574 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images far larger than shown
91 KiB3 images are downloaded at several times the size a phone draws them, for example categories-02.png at 390 px wide, shown at 99 px. Resized copies would save about 91 KiB.
About 2.7 g of CO₂ per visit
2.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.74 g of CO₂e: 328.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
37 text elements with low contrast
37 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (22 elements)
ARIA role should be appropriate for the element: 22 elements on the page fail this check, rated minor by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 10 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
169 internal links, 6 external
The homepage links to 169 pages on skinload.ae and 6 external pages.
7 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Welcome to Skin Load – your destination for vegan, cruelty-free BB creams with SPF50+ and ethical skincare. Shades for …”.
Title: 50 characters
Your title is a healthy 50 characters: “Skin Load – Vegan BB Creams & Natural Skincare UAE”.
Canonical URL set
The canonical URL is https://www.skinload.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, Product and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.skinload.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,979 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.skinload.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
https://www.skinload.com/pages/our-story has no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
https://www.skinload.com/collections/concealer and https://www.skinload.com/collections/skin-body-care took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
126 of 134 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,254 words of copy
The homepage carries about 1,254 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop All” and “Contact Us”.
7 calls to action
The homepage has 7 calls to action, for example “Shop All”, “Contact Us” and “Join Now”.
118 short forms
118 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 8 testimonial or review blocks, a star rating and 1 trust badge.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at skinload.ae, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Bucks · Microsoft Clarity · Klaviyo Email Marketing Sms · Orbe Geolocation · loox.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on skinload.ae, including 20 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.