skinlube.com website review

The page has 4,366 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

Shopify costs a phone 64 ms of main-thread work and 541 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 third-party services load with your homepage (Shopify, smile.io and shop.app and others), adding 785 KiB and 77 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

8 files are served with short cache lifetimes, so returning visitors download them again (103 KiB).

About 43 KiB of JavaScript is downloaded but never used on this page.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

1 image could be 6 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 4.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 4.3 s. Good is under 3.8 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.3 MB in 276 requests on a phone: other files 988 KiB (130), scripts 449 KiB (85) and fonts 432 KiB (10). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (26 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 78.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Form elements must have labels: 1 element on the page fails this check, rated critical by axe-core.

26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Your title is only 9 characters: “Skin Lube”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 26 characters: “Natural Massage & Lube Oil”. 70 to 160 characters is enough to sell the click.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 42 pages on skinlube.com and 19 external pages.

https://skinlube.com/collections/all, https://skinlube.com/collections/tallow-whip, https://skinlube.com/collections/tallow-balm, https://skinlube.com/collections/body-oil, https://skinlube.com/collections/bundles and https://skinlube.com/pages/our-story and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://skinlube.com/pages/our-story, https://skinlube.com/products/the-stay-ready-set, https://skinlube.com/products/natural-massage-lube-oil-4-oz, https://skinlube.com/products/amber-manuka-tallow-balm-2-oz-1, https://skinlube.com/products/balsam-lavender-tallow-balm-2-oz and https://skinlube.com/products/frankincense-face-body-tallow-whip-2-oz and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 (Forbidden)”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 333 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.