skinngroup.com website review

10 files are served with short cache lifetimes, so returning visitors download them again (227 KiB).

About 258 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

13 images could be 369 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

8 third-party services load with your homepage (rise-ai.com, 506.io and Shopify and others), adding 1.1 MB and 274 ms of main-thread time.

Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

rise-ai.com costs a phone 136 ms of main-thread work and 467 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 146 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

2 long tasks block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 14.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 14.2 s. Good is under 3.8 s.

The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.1 MB in 201 requests on a phone: other files 985 KiB (100), images 928 KiB (38) and scripts 874 KiB (47). Under 2 MB keeps phones on slow connections fast.

2 images further down the page (47 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 104.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (2 elements).

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 16 characters: “Skinn Group B.V.”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 60 pages on skinngroup.com and 2 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

/ and https://skinngroup.com/apps/shop all use the title “Skinn Group B.V.”. Search engines can't tell which page to show for a search, so each competes with the others.

https://skinngroup.com/collections/shop-alles, https://skinngroup.com/apps/shop, https://skinngroup.com/pages/professional and https://skinngroup.com/pages/contact have no meta description, so Google writes the search snippet from whatever text it finds.

https://skinngroup.com/collections/shop-alles, https://skinngroup.com/apps/shop, https://skinngroup.com/pages/professional, https://skinngroup.com/pages/contact and https://skinngroup.com/pages/hello have no <h1> headline, so visitors and search engines get no clear main topic.

https://skinngroup.com/pages/hello has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 244 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 8 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.