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skisundown.com website review

Visit site (opens in a new tab)Reviewed 23 October 202631 issues · 83 checks

This review found 31 issues worth fixing on skisundown.com, 17 of them high impact, across 83 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s3.0 sMay 2Oct 173.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.4 s
May 9, 20263.4 s
May 16, 20263.5 s
Jun 6, 20263.5 s
Jun 13, 20263.4 s
Jun 20, 20263.4 s
Jun 27, 20263.3 s
Jul 4, 20263.2 s
Jul 11, 20263.2 s
Aug 1, 20263.2 s
Aug 8, 20263.1 s
Aug 15, 20263.1 s
Aug 22, 20263.1 s
Aug 29, 20263.2 s
Sep 5, 20263.3 s
Sep 12, 20263.4 s
Sep 19, 20263.5 s
Sep 26, 20263.3 s
Oct 3, 20263.4 s
Oct 10, 20263.3 s
Oct 17, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
98 ms69 msMay 2Oct 1795 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202673 ms
May 9, 202673 ms
Jun 13, 202672 ms
Jun 20, 202676 ms
Jun 27, 202677 ms
Jul 4, 202679 ms
Aug 1, 202676 ms
Aug 8, 202678 ms
Aug 15, 202672 ms
Aug 22, 202672 ms
Aug 29, 202672 ms
Sep 5, 202672 ms
Sep 12, 202677 ms
Sep 19, 202678 ms
Sep 26, 202679 ms
Oct 3, 202682 ms
Oct 10, 202687 ms
Oct 17, 202695 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of skisundown.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. skisundown.com at 0.8 s0.8 s
  2. skisundown.com at 1.7 s1.7 s
  3. skisundown.com at 2.5 s2.5 s
  4. skisundown.com at 3.3 s3.3 s
  5. skisundown.com at 4.2 s4.2 s
  6. skisundown.com at 5.0 s5.0 s
  7. skisundown.com at 5.8 s5.8 s
  8. skisundown.com at 6.6 s6.6 s

Speed

4 to fix38
  • Use efficient cache lifetimes

    12.4 s · 10.4 MB

    38 files are served with short cache lifetimes, so returning visitors download them again (10.4 MB).

  • Improve image delivery

    8.8 s · 1.9 MB

    9 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.8 s faster on a phone.

  • Render-blocking requests

    1.5 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38 (desktop: 76). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Reduce unused JavaScript

    150 ms · 108 KiB

    About 108 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, termly.io and Other Google APIs/SDKs and others), adding 463 KiB and 176 ms of main-thread time.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Phones get a much slower page than desktops

    Desktop scores 76 but mobile only 38. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 257 ms of it running JavaScript. That is comfortably low.

  • Server response: 54 ms

    54 ms

    Your server sent the HTML in 54 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.0 s

    4.0 s

    Real visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.3 s

    3.3 s

    Real visitors see the first content after 3.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 16.4 s

    16.4 s

    Your largest element takes 16.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Cumulative Layout Shift: 0.896

    0.896

    The layout shifts by 0.896 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 16.6 s

    16.6 s

    The page becomes fully interactive after 16.6 s. Good is under 3.8 s.

  • Speed Index: 10.9 s

    10.9 s

    Visually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 73 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 100 ms

    100 ms

    Real visitors wait 100 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 52 ms

    52 ms

    Scripts block the page for only 52 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix28
  • Page weight: 10.7 MB in 55 requests

    10.7 MB

    Your homepage downloads 10.7 MB in 55 requests on a phone: media 7.5 MB (1), images 2.6 MB (24) and scripts 330 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    HeroVideo-2025-Pic.png weighs 1.7 MB. On a phone connection a single image that size takes seconds.

  • 10 images in older formats

    10 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 9 images below the first screen load straight away

    9 images further down the page (494 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images far larger than shown

    145 KiB

    2 images are downloaded at several times the size a phone draws them, for example bg-mountain-03.png at 8,019 px wide, shown at 390 px. Resized copies would save about 145 KiB.

  • About 3.0 g of CO₂ per visit

    3.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.04 g of CO₂e: 365.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9295
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 11 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8395
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 77 internal links, 10 external

    The homepage links to 77 pages on skisundown.com and 10 external pages.

7 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “Enjoy skiing in Connecticut at Ski Sundown! Flexible lift tickets, affordable packages, and gear rentals available. Sec…”.

  • One H1 headline

    Your main headline reads: “Winter Made Better.”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Ski Sundown CT | Flexible Lift Tickets & Ski Packages”.

  • Canonical URL set

    The canonical URL is https://skisundown.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://skisundown.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://skisundown.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (878 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 14 pages slow to respond

    https://skisundown.com/the-mountain/tickets-season-passes/season-passes, https://skisundown.com/the-mountain, https://skisundown.com/the-mountain/the-complete-overview, https://skisundown.com/the-mountain/operating-hours, https://skisundown.com/the-mountain/mountain-information and https://skisundown.com/the-mountain/tickets-season-passes and 8 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 8 small tap targets

    8 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “$(...).slick is not a function”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 572 words of copy

    The homepage carries about 572 words of visible text.

5 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Ski Shop”, “Contact Us” and “Buy Online”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Termly

    A consent management tool (Termly) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at skisundown.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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