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stockroom.com website review

Visit site (opens in a new tab)Reviewed 6 November 202635 issues · 89 checks

This review found 35 issues worth fixing on stockroom.com, 13 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s1.1 sMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.2 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
114 ms97 msMay 16Oct 31102 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026102 ms
May 23, 2026101 ms
May 30, 2026104 ms
Jun 6, 2026105 ms
Jun 13, 2026107 ms
Jun 20, 2026111 ms
Jun 27, 2026107 ms
Jul 4, 2026105 ms
Jul 11, 2026104 ms
Jul 18, 2026103 ms
Jul 25, 2026105 ms
Aug 1, 2026105 ms
Aug 8, 2026110 ms
Aug 15, 2026112 ms
Aug 22, 2026112 ms
Aug 29, 2026112 ms
Sep 5, 2026107 ms
Sep 12, 2026104 ms
Sep 19, 2026103 ms
Sep 26, 2026101 ms
Oct 3, 2026103 ms
Oct 10, 202699 ms
Oct 17, 202699 ms
Oct 24, 2026101 ms
Oct 31, 2026102 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of stockroom.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. stockroom.com at 0.4 s0.4 s
  2. stockroom.com at 0.8 s0.8 s
  3. stockroom.com at 1.1 s1.1 s
  4. stockroom.com at 1.5 s1.5 s
  5. stockroom.com at 1.9 s1.9 s
  6. stockroom.com at 2.3 s2.3 s
  7. stockroom.com at 2.6 s2.6 s
  8. stockroom.com at 3.0 s3.0 s

Speed

14 to fix52
  • Reduce unused JavaScript

    4.8 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.

  • Use efficient cache lifetimes

    3.8 s · 1.4 MB

    31 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).

  • Render-blocking requests

    1.1 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • 6,109 HTML elements

    The page has 6,109 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (emotivecdn.io, rebuyengine.com and Clarity and others), adding 2.8 MB and 877 ms of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    500 ms · 207 KiB

    5 images could be 207 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Legacy JavaScript

    450 ms · 95 KiB

    Polyfills for old browsers add 95 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • emotivecdn.io adds 237 ms

    237 ms

    emotivecdn.io costs a phone 237 ms of main-thread work and 585 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 153 ms

    153 ms

    rebuyengine.com costs a phone 153 ms of main-thread work and 704 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 117 ms

    117 ms

    Klaviyo costs a phone 117 ms of main-thread work and 333 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 73 ms

    73 ms

    Shopify costs a phone 73 ms of main-thread work and 462 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • tidio.co adds 66 ms

    66 ms

    tidio.co costs a phone 66 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    140 ms · 30 KiB

    About 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • First Contentful Paint: 8.7 s

    8.7 s

    The first text or image appears after 8.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 25.5 s

    25.5 s

    Your largest element takes 25.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 30.2 s

    30.2 s

    The page becomes fully interactive after 30.2 s. Good is under 3.8 s.

  • Speed Index: 12.2 s

    12.2 s

    Visually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 102 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 120 ms

    120 ms

    Real visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 445 ms

    445 ms

    Real visitors wait 445 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 196 ms

    196 ms

    Scripts block the page for only 196 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.004

    0.004

    The layout barely moves while loading (CLS 0.004, good is under 0.1).

Images and page weight

3 to fix60
  • Page weight: 5.8 MB in 389 requests

    5.8 MB

    Your homepage downloads 5.8 MB in 389 requests on a phone: scripts 2.7 MB (143), images 1.1 MB (20) and other files 986 KiB (136). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    STOCKROOM_BRANDS_SALE_2026_WEEK_1_Homepage_Hero_mobile-optim is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    7 KiB

    1 image is downloaded at several times the size a phone draws it, for example STOCKROOM_BRANDS_SALE_2026_WEEK_1_Homepage_Hero_mobile-optim at 1,200 px wide, shown at 390 px. Resized copies would save about 7 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (120 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.7 g of CO₂ per visit

    1.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.66 g of CO₂e: 198.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fixGoogle 9294
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 26 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • Meta description is long (318 characters)

    Your meta description is 318 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 465 internal links, 11 external

    The homepage links to 465 pages on stockroom.com and 11 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “SHOP THE BEST BDSM GEAR, SEX TOYS & FETISH WEAR ONLINE”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “The Stockroom | BDSM Gear, Sex Toys & Fetish Wear”.

  • Canonical URL set

    The canonical URL is https://stockroom.com/.

  • Structured data in place

    Structured data found: AdultEntertainment, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://stockroom.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,064 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://stockroom.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://stockroom.com/collections/all and https://stockroom.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://stockroom.com/collections/all, https://stockroom.com/policies/shipping-policy, https://stockroom.com/collections/best-sellers, https://stockroom.com/pages/sale-page, https://stockroom.com/pages/shop-by-kink and https://stockroom.com/collections/animal-roleplay and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 193 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    33 of 34 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • About 801 words of copy

    The homepage carries about 801 words of visible text.

7 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “SHOP BY KINK”, “Shop BDSM Gear” and “SHOP GEAR”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 48 other companies contacted

    Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stockroom.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 17 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Consentmo Gdpr · Avada Seo Suite · Product Blocker Ageo · Klaviyo Email Marketing Sms · Warnify Pro Warnings · Rebuy Personalization Engine · Sc Easy Redirects · Product Warnings · Gdpr Backpack · Swish Wishlist King · cloudfront.net · ordersify.com · b-cdn.net · searchserverapi.com · afterpay.com · emotivecdn.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on stockroom.com, including 19 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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