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stockupexpress.com website review
Visit site (opens in a new tab)Reviewed 10 November 202640 issues · 89 checks
This review found 40 issues worth fixing on stockupexpress.com, 11 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #29,199 of 102,897 reviewed websitesbeats 66%
- #19,138 of 57,252 online storesbeats 60%
- #18,494 of 52,092 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 113 ms |
| May 30, 2026 | 119 ms |
| Jun 6, 2026 | 122 ms |
| Jun 13, 2026 | 125 ms |
| Jun 20, 2026 | 127 ms |
| Jun 27, 2026 | 125 ms |
| Jul 4, 2026 | 127 ms |
| Jul 11, 2026 | 126 ms |
| Jul 18, 2026 | 127 ms |
| Jul 25, 2026 | 122 ms |
| Aug 1, 2026 | 127 ms |
| Aug 8, 2026 | 131 ms |
| Aug 15, 2026 | 134 ms |
| Aug 22, 2026 | 136 ms |
| Aug 29, 2026 | 133 ms |
| Sep 5, 2026 | 139 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 146 ms |
| Sep 26, 2026 | 146 ms |
| Oct 3, 2026 | 137 ms |
| Oct 10, 2026 | 129 ms |
| Oct 17, 2026 | 136 ms |
| Oct 24, 2026 | 138 ms |
| Oct 31, 2026 | 138 ms |
| Nov 7, 2026 | 138 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
2.1 s · 819 KiBAbout 819 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Use efficient cache lifetimes
1.1 s · 457 KiB37 files are served with short cache lifetimes, so returning visitors download them again (457 KiB).
8 third-party services on the page
8 third-party services load with your homepage (POWr, powrcdn.com and loox.io and others), adding 1.7 MB and 927 ms of main-thread time.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
530 ms · 116 KiBAbout 116 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 530 ms faster on a phone.
Improve image delivery
200 ms · 370 KiB15 images could be 370 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
POWr adds 425 ms
425 msPOWr costs a phone 425 ms of main-thread work and 77 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
300 ms · 44 KiB44 KiB could be saved by minifying JavaScript.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
powrcdn.com adds 221 ms
221 mspowrcdn.com costs a phone 221 ms of main-thread work and 812 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,820 HTML elements
The page has 2,820 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 37 ms
37 msShopify costs a phone 37 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 92 ms. During a long task the page ignores taps.
Legacy JavaScript
50 ms · 14 KiBPolyfills for old browsers add 14 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Duplicated JavaScript
50 ms · 11 KiB11 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.8 s
10.8 sYour largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 17.4 s
17.4 sThe page becomes fully interactive after 17.4 s. Good is under 3.8 s.
Speed Index: 7.1 s
7.1 sVisually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 120 ms
120 msReal visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 496 ms
496 msReal visitors wait 496 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Total Blocking Time: 51 ms
51 msScripts block the page for only 51 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.4 MB in 243 requests
3.4 MBYour homepage downloads 3.4 MB in 243 requests on a phone: scripts 1.5 MB (95), other files 775 KiB (90) and images 690 KiB (25). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (26 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.0 g of CO₂ per visit
0.97 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.97 g of CO₂e: 116.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
Hidden but focusable
4 elements hidden from screen readers can still receive keyboard focus.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (14 elements)
All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (8 elements)
Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (74 characters)
Your title is 74 characters, so Google will cut it off around 60: “Stockupexpress.com - Official Site - Stock Up & Save More – StockUpExpress”.
Meta description is long (283 characters)
Your meta description is 283 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
15 links crawlers can't follow
15 links have no real href, so search engines can't follow them.
325 internal links, 10 external
The homepage links to 325 pages on stockupexpress.com and 10 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.stockupexpress.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.stockupexpress.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,422 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.stockupexpress.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a meta description
https://www.stockupexpress.com/collections/baby-food-fruits, https://www.stockupexpress.com/collections/diapering, https://www.stockupexpress.com/collections/baby-cereals-juices, https://www.stockupexpress.com/collections/fresh, https://www.stockupexpress.com/collections/fresh-frozen-meats and https://www.stockupexpress.com/collections/global-seafoods-north-america and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 179 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“webkitRequestAnimationFrame is vendor-specific. Please use the standard requestAnimationFrame inste…”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of undefined (reading 'register')”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
19 of 21 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 377 words of copy
The homepage carries about 377 words of visible text.
4 checks passed
16 calls to action
The homepage has 16 calls to action, for example “Shop Now”, “Shop Paper Goods” and “Buy now”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 363 testimonial or review blocks, 1 customer or partner logo, a star rating and 1 trust badge.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
33 other companies contacted
Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stockupexpress.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Cartbite · Mailchimp · powr.io · loox.io · goaffpro.com · printful.com · dailykarma.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on stockupexpress.com, including 17 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.