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stonyfield.com website review

Visit site (opens in a new tab)Reviewed 4 November 202632 issues · 80 checks

This review found 32 issues worth fixing on stonyfield.com, 13 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.0 s3.2 sMay 16Oct 313.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.3 s
May 23, 20263.3 s
May 30, 20263.3 s
Jun 6, 20263.3 s
Jun 13, 20263.4 s
Jun 20, 20263.4 s
Jun 27, 20263.5 s
Jul 4, 20263.6 s
Jul 11, 20263.6 s
Jul 18, 20263.6 s
Jul 25, 20263.6 s
Aug 1, 20263.6 s
Aug 8, 20263.6 s
Aug 15, 20263.6 s
Aug 22, 20263.7 s
Aug 29, 20263.7 s
Sep 5, 20263.8 s
Sep 12, 20263.8 s
Sep 19, 20263.9 s
Sep 26, 20263.9 s
Oct 3, 20263.9 s
Oct 10, 20263.9 s
Oct 17, 20263.9 s
Oct 24, 20263.7 s
Oct 31, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
86 ms78 msMay 16Oct 3179 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202679 ms
May 23, 202679 ms
May 30, 202679 ms
Jun 6, 202680 ms
Jun 13, 202683 ms
Jun 20, 202684 ms
Jun 27, 202684 ms
Jul 4, 202684 ms
Jul 11, 202683 ms
Jul 18, 202683 ms
Jul 25, 202683 ms
Aug 1, 202685 ms
Aug 8, 202685 ms
Aug 15, 202684 ms
Aug 22, 202683 ms
Aug 29, 202682 ms
Sep 5, 202683 ms
Sep 12, 202681 ms
Sep 19, 202681 ms
Sep 26, 202681 ms
Oct 3, 202680 ms
Oct 10, 202679 ms
Oct 17, 202679 ms
Oct 24, 202679 ms
Oct 31, 202679 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of stonyfield.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. stonyfield.com at 0.4 s0.4 s
  2. stonyfield.com at 0.8 s0.8 s
  3. stonyfield.com at 1.1 s1.1 s
  4. stonyfield.com at 1.5 s1.5 s
  5. stonyfield.com at 1.9 s1.9 s
  6. stonyfield.com at 2.3 s2.3 s
  7. stonyfield.com at 2.6 s2.6 s
  8. stonyfield.com at 3.0 s3.0 s

Speed

10 to fix52
  • Reduce unused JavaScript

    6.6 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.6 s faster on a phone.

  • Use efficient cache lifetimes

    1.6 s · 337 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (337 KiB).

  • Render-blocking requests

    1.5 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Hubspot and others), adding 2.2 MB and 1.3 s of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Google CDN adds 530 ms

    530 ms

    Google CDN costs a phone 530 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 369 ms

    369 ms

    Google Tag Manager costs a phone 369 ms of main-thread work and 490 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 65 KiB

    About 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    300 ms · 32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    150 ms · 177 KiB

    5 images could be 177 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 197 ms. During a long task the page ignores taps.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 16.5 s

    16.5 s

    Your largest element takes 16.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 20.5 s

    20.5 s

    The page becomes fully interactive after 20.5 s. Good is under 3.8 s.

  • Speed Index: 6.1 s

    6.1 s

    Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 659 ms

    659 ms

    Scripts block taps and scrolling for 659 ms in total while the page loads. Good is under 200 ms.

  • Real-user TTFB: 996 ms

    996 ms

    Real visitors wait 996 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 86 ms

    86 ms

    Real visitors wait 86 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.036

    0.036

    The layout barely moves while loading (CLS 0.036, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 5.8 MB in 120 requests

    5.8 MB

    Your homepage downloads 5.8 MB in 120 requests on a phone: scripts 2.4 MB (43), media 2.3 MB (1) and images 451 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • 4 images far larger than shown

    133 KiB

    4 images are downloaded at several times the size a phone draws them, for example Untitled-design275.webp at 1,000 px wide, shown at 232 px. Resized copies would save about 133 KiB.

  • 1 image in older formats

    1 image (59 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.7 g of CO₂ per visit

    1.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.65 g of CO₂e: 198.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 9195
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 30 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8580
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Organic Yogurt, Smoothies, Dairy & Dairy Free Products - Stonyfield”.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 80 internal links, 13 external

    The homepage links to 80 pages on stonyfield.com and 13 external pages.

6 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Discover Stonyfield organic yogurt, smoothies and dairy products made with ingredients you can trust. Explore our produ…”.

  • Canonical URL set

    The canonical URL is https://www.stonyfield.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.stonyfield.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (896 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.stonyfield.com/llms.txt (1 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without an H1

    https://www.stonyfield.com/recipes has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 22 small tap targets

    22 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 661 words of copy

    The homepage carries about 661 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “WHERE TO BUY”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Where To Buy”, “Learn More” and “Download Our Substitution Guide”.

  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and HubSpot.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stonyfield.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2025.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Imperva

Hiring

Hiring
163 open roles
Teams
Maintenance (11), Manufacturing (10), Human Resources (7), Sales (6)
Job board
paylocity

Company

Founded
1983
Headquarters
Londonderry

Upkeep, stack, hiring and company data from programmable.info

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