store-ui.in website review

The page goes through 3 redirects before it starts loading, costing about 5.3 s. Link and advertise the final URL directly.

About 647 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

5 third-party services load with your homepage (ui.com, Optanon and postaffiliatepro.com and others), adding 1.9 MB and 915 ms of main-thread time.

ui.com costs a phone 881 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

A phone's processor spends 3.7 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

6 long tasks block the main thread while loading, the longest for 339 ms. During a long task the page ignores taps.

The HTML itself could arrive about 300 ms sooner: redirects, a slow server response or missing compression delay everything after it.

7 files are served with short cache lifetimes, so returning visitors download them again (52 KiB).

Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

About 40 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 20.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “UniFi Ultra Thin Cables Ultra-thin, versatile cables for Un…”.

The page becomes fully interactive after 20.5 s. Good is under 3.8 s.

The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 622 ms in total while the page loads. Good is under 200 ms.

Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 203 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

The layout shifts by 0.199 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your homepage downloads 3.2 MB in 270 requests on a phone: scripts 1.9 MB (86), other files 789 KiB (120) and images 325 KiB (53). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 tap targets are too small or too close together to hit reliably with a finger.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 20 characters: “Ubiquiti Store India”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is only 13 characters: “ReThinking IT”. 70 to 160 characters is enough to sell the click.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

A phone browser shows 323 words, but the HTML your server sends has only 16. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

12 of 42 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 323 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Segment (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 24 cookies, 9 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.