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stytch.com website review
Visit site (opens in a new tab)Reviewed 3 November 202638 issues · 79 checks
This review found 38 issues worth fixing on stytch.com, 11 of them high impact, across 79 checks. The most urgent: main-thread work: 13.4 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.2 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.2 s |
| Jun 6, 2026 | 3.3 s |
| Jun 13, 2026 | 3.3 s |
| Jun 20, 2026 | 3.3 s |
| Jun 27, 2026 | 3.5 s |
| Jul 4, 2026 | 3.5 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.4 s |
| Aug 1, 2026 | 3.4 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 3.3 s |
| Aug 22, 2026 | 3.3 s |
| Aug 29, 2026 | 3.3 s |
| Sep 5, 2026 | 3.3 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.4 s |
| Oct 3, 2026 | 3.5 s |
| Oct 10, 2026 | 3.6 s |
| Oct 17, 2026 | 3.6 s |
| Oct 24, 2026 | 3.6 s |
| Oct 31, 2026 | 3.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 295 ms |
| May 23, 2026 | 308 ms |
| May 30, 2026 | 291 ms |
| Jun 6, 2026 | 295 ms |
| Jun 13, 2026 | 279 ms |
| Jun 20, 2026 | 271 ms |
| Jun 27, 2026 | 279 ms |
| Jul 4, 2026 | 268 ms |
| Jul 11, 2026 | 280 ms |
| Jul 18, 2026 | 286 ms |
| Jul 25, 2026 | 294 ms |
| Aug 1, 2026 | 300 ms |
| Aug 8, 2026 | 297 ms |
| Aug 15, 2026 | 288 ms |
| Aug 22, 2026 | 285 ms |
| Aug 29, 2026 | 277 ms |
| Sep 5, 2026 | 268 ms |
| Sep 12, 2026 | 256 ms |
| Sep 19, 2026 | 249 ms |
| Sep 26, 2026 | 248 ms |
| Oct 3, 2026 | 237 ms |
| Oct 10, 2026 | 256 ms |
| Oct 17, 2026 | 261 ms |
| Oct 24, 2026 | 257 ms |
| Oct 31, 2026 | 278 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 13.4 s
A phone's processor spends 13.4 s on main-thread work while loading, 5.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6,720 HTML elements
The page has 6,720 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 3.7 s. During a long task the page ignores taps.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Hubspot and Google Analytics and others), adding 1.1 MB and 1.0 s of main-thread time.
Mobile performance score: 54
54/100Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 772 ms
772 msGoogle Tag Manager costs a phone 772 ms of main-thread work and 707 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
809 KiBAbout 809 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
353 KiB5 files are served with short cache lifetimes, so returning visitors download them again (353 KiB).
Legacy JavaScript
150 ms · 24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Improve image delivery
16 KiB1 image could be 16 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 110 ms
110 msYour server sent the HTML in 110 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.27
0.27For real visitors the layout shifts by 0.27 (75th percentile). Good is under 0.1.
Real-user TTFB: 1.9 s
1.9 sReal visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 5.9 s
5.9 sScripts block taps and scrolling for 5.9 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 24.6 s
24.6 sThe page becomes fully interactive after 24.6 s. Good is under 3.8 s.
Speed Index: 9.8 s
9.8 sVisually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.4 s
3.4 sReal visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 426 ms
426 msReal visitors wait 426 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.8 s
2.8 sReal visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 2.6 s
2.6 sYour largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Stytch has joined Twilio to build the intelligent identity …”. Most of its time is element render delay (1.3 s).
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Tap response (INP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 295 ms to 278 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.044
0.044The layout barely moves while loading (CLS 0.044, good is under 0.1).
Images and page weight
Page weight: 4.6 MB in 149 requests
4.6 MBYour homepage downloads 4.6 MB in 149 requests on a phone: scripts 2.0 MB (42), other files 1.8 MB (68) and fonts 548 KiB (6). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.31 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.31 g of CO₂e: 157.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Orphan list items
Some list items are not inside a list.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Headings skip levels
Headings skip levels (h1 → h3, h1 → h4 and h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 14 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (69 characters)
Your meta description is only 69 characters: “APIs and SDKs to integrate authentication and security into your app.”. 70 to 160 characters is enough to sell the click.
9 H1 headlines
There are 9 <h1> headlines (“Scales from your first user to Fortune 100 custom…”, “Teams powering AI agents with Stytch” and “The Stytch difference”). One clear main headline is easier for people and search engines.
33 internal links, 4 external
The homepage links to 33 pages on stytch.com and 4 external pages.
5 checks passed
Title: 35 characters
Your title is a healthy 35 characters: “Stytch - A better way to build auth”.
Canonical URL set
The canonical URL is https://stytch.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://stytch.com/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (703 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://stytch.com/llms.txt (97 KiB, 353 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://stytch.com/admin-portal and https://stytch.com/b2b all use the title “All-In-One Suite for B2B Auth | Stytch”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
https://stytch.com/admin-portal and https://stytch.com/b2b use the same meta description. A description written for each page earns more clicks.
5 links to non-canonical URLs
Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://stytch.com/docs/resources/message-deliverability/overview, whose canonical is https://stytch.com/docs/resources/policies/messaging/deliverability/overview. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://stytch.com/start-now has no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://stytch.com/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Executing inline event handler violates the following Content Security Policy directive 'script-src 'self' 'nonce-OGVkN…”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
2 checks passed
Tap targets are thumb-sized
21 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 807 words of copy
The homepage carries about 807 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Watch demo” and “Talk to an expert”.
4 calls to action
The homepage has 4 calls to action, for example “Contact”, “Watch demo” and “Talk to an expert”.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and X (Twitter) Ads (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: TrustArc
A consent management tool (TrustArc) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stytch.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on stytch.com, including 20 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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