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stytch.com website review

Visit site (opens in a new tab)Reviewed 3 November 202638 issues · 79 checks

This review found 38 issues worth fixing on stytch.com, 11 of them high impact, across 79 checks. The most urgent: main-thread work: 13.4 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s3.1 sMay 16Oct 313.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.2 s
May 23, 20263.2 s
May 30, 20263.2 s
Jun 6, 20263.3 s
Jun 13, 20263.3 s
Jun 20, 20263.3 s
Jun 27, 20263.5 s
Jul 4, 20263.5 s
Jul 11, 20263.5 s
Jul 18, 20263.5 s
Jul 25, 20263.4 s
Aug 1, 20263.4 s
Aug 8, 20263.3 s
Aug 15, 20263.3 s
Aug 22, 20263.3 s
Aug 29, 20263.3 s
Sep 5, 20263.3 s
Sep 12, 20263.3 s
Sep 19, 20263.3 s
Sep 26, 20263.4 s
Oct 3, 20263.5 s
Oct 10, 20263.6 s
Oct 17, 20263.6 s
Oct 24, 20263.6 s
Oct 31, 20263.6 s
Real-visitor tap response (INP)75th percentile, phones
319 ms226 msMay 16Oct 31278 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026295 ms
May 23, 2026308 ms
May 30, 2026291 ms
Jun 6, 2026295 ms
Jun 13, 2026279 ms
Jun 20, 2026271 ms
Jun 27, 2026279 ms
Jul 4, 2026268 ms
Jul 11, 2026280 ms
Jul 18, 2026286 ms
Jul 25, 2026294 ms
Aug 1, 2026300 ms
Aug 8, 2026297 ms
Aug 15, 2026288 ms
Aug 22, 2026285 ms
Aug 29, 2026277 ms
Sep 5, 2026268 ms
Sep 12, 2026256 ms
Sep 19, 2026249 ms
Sep 26, 2026248 ms
Oct 3, 2026237 ms
Oct 10, 2026256 ms
Oct 17, 2026261 ms
Oct 24, 2026257 ms
Oct 31, 2026278 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of stytch.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. stytch.com at 1.3 s1.3 s
  2. stytch.com at 2.6 s2.6 s
  3. stytch.com at 3.9 s3.9 s
  4. stytch.com at 5.1 s5.1 s
  5. stytch.com at 6.4 s6.4 s
  6. stytch.com at 7.7 s7.7 s
  7. stytch.com at 9.0 s9.0 s
  8. stytch.com at 10.3 s10.3 s

Speed

8 to fix54
  • Main-thread work: 13.4 s

    A phone's processor spends 13.4 s on main-thread work while loading, 5.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6,720 HTML elements

    The page has 6,720 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 3.7 s. During a long task the page ignores taps.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and Google Analytics and others), adding 1.1 MB and 1.0 s of main-thread time.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 772 ms

    772 ms

    Google Tag Manager costs a phone 772 ms of main-thread work and 707 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    809 KiB

    About 809 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    353 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (353 KiB).

  • Legacy JavaScript

    150 ms · 24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    150 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Improve image delivery

    16 KiB

    1 image could be 16 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 110 ms

    110 ms

    Your server sent the HTML in 110 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.27

    0.27

    For real visitors the layout shifts by 0.27 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 5.9 s

    5.9 s

    Scripts block taps and scrolling for 5.9 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 24.6 s

    24.6 s

    The page becomes fully interactive after 24.6 s. Good is under 3.8 s.

  • Speed Index: 9.8 s

    9.8 s

    Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 426 ms

    426 ms

    Real visitors wait 426 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 2.6 s

    2.6 s

    Your largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Stytch has joined Twilio to build the intelligent identity …”. Most of its time is element render delay (1.3 s).

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 295 ms to 278 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.044

    0.044

    The layout barely moves while loading (CLS 0.044, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 4.6 MB in 149 requests

    4.6 MB

    Your homepage downloads 4.6 MB in 149 requests on a phone: scripts 2.0 MB (42), other files 1.8 MB (68) and fonts 548 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.31 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.31 g of CO₂e: 157.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8593
  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h4 and h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 14 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (69 characters)

    Your meta description is only 69 characters: “APIs and SDKs to integrate authentication and security into your app.”. 70 to 160 characters is enough to sell the click.

  • 9 H1 headlines

    There are 9 <h1> headlines (“Scales from your first user to Fortune 100 custom…”, “Teams powering AI agents with Stytch” and “The Stytch difference”). One clear main headline is easier for people and search engines.

  • 33 internal links, 4 external

    The homepage links to 33 pages on stytch.com and 4 external pages.

5 checks passed
  • Title: 35 characters

    Your title is a healthy 35 characters: “Stytch - A better way to build auth”.

  • Canonical URL set

    The canonical URL is https://stytch.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://stytch.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (703 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://stytch.com/llms.txt (97 KiB, 353 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://stytch.com/admin-portal and https://stytch.com/b2b all use the title “All-In-One Suite for B2B Auth | Stytch”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://stytch.com/admin-portal and https://stytch.com/b2b use the same meta description. A description written for each page earns more clicks.

  • 5 links to non-canonical URLs

    Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://stytch.com/docs/resources/message-deliverability/overview, whose canonical is https://stytch.com/docs/resources/policies/messaging/deliverability/overview. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://stytch.com/start-now has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://stytch.com/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 8893
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Executing inline event handler violates the following Content Security Policy directive 'script-src 'self' 'nonce-OGVkN…”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    21 of 23 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix70
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 807 words of copy

    The homepage carries about 807 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Watch demo” and “Talk to an expert”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact”, “Watch demo” and “Talk to an expert”.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and X (Twitter) Ads (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: TrustArc

    A consent management tool (TrustArc) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stytch.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js

Upkeep, stack, hiring and company data from programmable.info

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