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su.edu.ph website review
Visit site (opens in a new tab)Reviewed 30 October 202629 issues · 78 checks
This review found 29 issues worth fixing on su.edu.ph, 6 of them high impact, across 78 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 228 ms |
| May 16, 2026 | 229 ms |
| May 23, 2026 | 229 ms |
| May 30, 2026 | 227 ms |
| Jun 6, 2026 | 221 ms |
| Jun 13, 2026 | 215 ms |
| Jun 20, 2026 | 210 ms |
| Jun 27, 2026 | 210 ms |
| Jul 4, 2026 | 204 ms |
| Jul 11, 2026 | 198 ms |
| Jul 18, 2026 | 203 ms |
| Jul 25, 2026 | 195 ms |
| Aug 1, 2026 | 187 ms |
| Aug 8, 2026 | 188 ms |
| Aug 15, 2026 | 192 ms |
| Aug 22, 2026 | 194 ms |
| Aug 29, 2026 | 197 ms |
| Sep 5, 2026 | 195 ms |
| Sep 12, 2026 | 201 ms |
| Sep 19, 2026 | 205 ms |
| Sep 26, 2026 | 218 ms |
| Oct 3, 2026 | 230 ms |
| Oct 10, 2026 | 223 ms |
| Oct 17, 2026 | 236 ms |
| Oct 24, 2026 | 211 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
500 ms · 7.2 MB22 images could be 7.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
Mobile performance score: 81
81/100Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
600 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Use efficient cache lifetimes
150 ms · 41 KiB4 files are served with short cache lifetimes, so returning visitors download them again (41 KiB).
Reduce unused JavaScript
150 ms · 29 KiBAbout 29 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.
Reduce unused CSS
17 KiBAbout 17 KiB of CSS is downloaded but never applied on this page.
1 third-party service on the page
1 third-party service load with your homepage (Cloudflare), adding 10 KiB and 9 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.6 s
A phone's processor spends 0.6 s on main-thread work while loading, 203 ms of it running JavaScript. That is comfortably low.
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 4.8 s
4.8 sYour largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Silliman Hall, Dumaguete”.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 250 ms
250 msReal visitors wait 250 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.25
0.25For real visitors the layout shifts by 0.25 (75th percentile). Good is under 0.1.
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 4.9 s
4.9 sThe page becomes fully interactive after 4.9 s. Good is under 3.8 s.
Speed Index: 3.5 s
3.5 sVisually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 228 ms to 211 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
First Contentful Paint: 1.0 s
1.0 sThe first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 8 ms
8 msScripts block the page for only 8 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 8.8 MB in 43 requests
8.8 MBYour homepage downloads 8.8 MB in 43 requests on a phone: images 8.5 MB (22), scripts 178 KiB (10) and fonts 38 KiB (1). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
20930731_10214319410797954_908570010_o.jpg weighs 634 KiB. On a phone connection a single image that size takes seconds.
4 images far larger than shown
1.1 MB4 images are downloaded at several times the size a phone draws them, for example 20930731_10214319410797954_908570010_o.jpg at 2,048 px wide, shown at 413 px. Resized copies would save about 1.1 MB.
5 images in older formats
5 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
20930731_10214319410797954_908570010_o.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image below the first screen load straight away
1 image further down the page (482 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.5 g of CO₂ per visit
2.48 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.48 g of CO₂e: 298.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (18 elements).
2 checks passed
Every image has alt text
All 29 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
55 internal links, 12 external
The homepage links to 55 pages on su.edu.ph and 12 external pages.
6 checks passed
Meta description: 114 characters
Your meta description is 114 characters: “Discover Silliman University in Dumaguete. Explore academic programs, campus life, and stories from our community.”.
One H1 headline
Your main headline reads: “A place to grow in mind, heart, and spirit. A life of purpose and service.”.
Title: 39 characters
Your title is a healthy 39 characters: “Silliman University — A life of purpose”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://su.edu.ph/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (703 words), so crawlers that don't run JavaScript still read it.
Other pages
13 pages without a meta description
/about/campus-map, /about/contact, /church, /about, /admission-procedures and /scholarships and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
/programs and /news use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
21 of 24 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 615 words of copy
The homepage carries about 615 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact”.
5 calls to action
The homepage has 5 calls to action, for example “Contact & directoryContact”, “Search the contact directory” and “Open the contact directory”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Cloudflare Web Analytics.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 other company contacted
Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at su.edu.ph, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- Cloudflare
Company
- Founded
- 1901
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on su.edu.ph, including 13 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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