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su.edu website review

Visit site (opens in a new tab)Reviewed 28 October 202641 issues · 90 checks

This review found 41 issues worth fixing on su.edu, 18 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s1.1 sMay 9Oct 241.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.2 s
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.2 s
Sep 5, 20261.1 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
394 ms151 msMay 9Oct 24366 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026187 ms
May 16, 2026179 ms
May 23, 2026187 ms
May 30, 2026197 ms
Jun 6, 2026225 ms
Jun 13, 2026250 ms
Jun 20, 2026244 ms
Jun 27, 2026246 ms
Jul 4, 2026245 ms
Jul 11, 2026255 ms
Jul 18, 2026246 ms
Jul 25, 2026223 ms
Aug 1, 2026222 ms
Aug 8, 2026210 ms
Aug 15, 2026214 ms
Aug 22, 2026238 ms
Aug 29, 2026237 ms
Sep 5, 2026239 ms
Sep 12, 2026241 ms
Sep 19, 2026261 ms
Sep 26, 2026292 ms
Oct 3, 2026319 ms
Oct 10, 2026346 ms
Oct 17, 2026354 ms
Oct 24, 2026366 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of su.edu (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. su.edu at 0.5 s0.5 s
  2. su.edu at 1.1 s1.1 s
  3. su.edu at 1.6 s1.6 s
  4. su.edu at 2.2 s2.2 s
  5. su.edu at 2.7 s2.7 s
  6. su.edu at 3.3 s3.3 s
  7. su.edu at 3.8 s3.8 s
  8. su.edu at 4.4 s4.4 s

Speed

16 to fix34
  • Reduce unused JavaScript

    7.1 s · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.8 s · 964 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (964 KiB).

  • Improve image delivery

    1.4 s · 1.2 MB

    7 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Google Tag Manager adds 1.1 s

    1.1 s

    Google Tag Manager costs a phone 1.1 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34 (desktop: 43). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,322 HTML elements

    The page has 3,322 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, YouTube and Facebook and others), adding 3.8 MB and 2.1 s of main-thread time.

  • Render-blocking requests

    800 ms

    24 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • YouTube adds 412 ms

    412 ms

    YouTube costs a phone 412 ms of main-thread work and 994 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 160 KiB

    About 160 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Facebook adds 271 ms

    271 ms

    Facebook costs a phone 271 ms of main-thread work and 295 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    300 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 269 ms. During a long task the page ignores taps.

  • Accessibe Accessibility Overlay adds 154 ms

    154 ms

    Accessibe Accessibility Overlay costs a phone 154 ms of main-thread work and 436 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • geckoengage.com adds 62 ms

    62 ms

    geckoengage.com costs a phone 62 ms of main-thread work and 722 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 37 ms

    37 ms

    Your server sent the HTML in 37 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 635 ms

    635 ms

    Real visitors wait 635 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • First Contentful Paint: 18.2 s

    18.2 s

    The first text or image appears after 18.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 44.5 s

    44.5 s

    Your largest element takes 44.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 18.2 s

    18.2 s

    Visually, the page fills in at 18.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 46.9 s

    46.9 s

    The page becomes fully interactive after 46.9 s. Good is under 3.8 s.

  • Total Blocking Time: 961 ms

    961 ms

    Scripts block taps and scrolling for 961 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 97% slower for real visitors

    +97%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 187 ms to 366 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 621 ms

    621 ms

    Real visitors wait 621 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 59.4 MB in 201 requests

    59.4 MB

    Your homepage downloads 59.4 MB in 201 requests on a phone: media 51.0 MB (19), scripts 3.4 MB (69) and images 2.5 MB (28). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    buzzy_icon-circle_big.png weighs 558 KiB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    508 KiB

    1 image is downloaded at several times the size a phone draws it, for example buzzy_icon-circle_big.png at 740 px wide, shown at 74 px. Resized copies would save about 508 KiB.

  • 11 images in older formats

    11 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 16.8 g of CO₂ per visit

    16.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 16.84 g of CO₂e: 2020.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 9896
  • <svg> elements with an img or image role must have alternative text (18 elements)

    <svg> elements with an img or image role must have alternative text: 18 elements on the page fail this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 47 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 327 internal links, 51 external

    The homepage links to 327 pages on su.edu and 51 external pages.

8 checks passed
  • Meta description: 108 characters

    Your meta description is 108 characters: “With 200+ areas of study, there is something for everyone at Shenandoah University. Visit us or apply today.”.

  • One H1 headline

    Your main headline reads: “The Big Little University Rising”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “200+ Areas of Study at Shenandoah University”.

  • Canonical URL set

    The canonical URL is https://www.su.edu/.

  • Structured data in place

    Structured data found: BreadcrumbList, Event, ImageObject, Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.su.edu/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,038 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix85
  • 2 pages without a meta description

    /campus-maps and /bookstore have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 links to non-canonical URLs

    Your homepage links to 5 pages by a URL that isn't their canonical one, for example /jobs, whose canonical is /human-resources. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    /su-giving and /bookstore have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 180 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Unexpected token ';'”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    13 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: “1,400+ Students”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 992 words of copy

    The homepage carries about 992 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Ready to Apply”.

  • 24 calls to action

    The homepage has 24 calls to action, for example “Request Your Transcripts”, “How to Apply for Financial Aid” and “Contact Financial Aid”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at su.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
React
Analytics
Google Tag Manager
Hosting
Fastly

Company

Employees
902
Founded
1875
Headquarters
Winchester

Upkeep, stack, hiring and company data from programmable.info

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