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superkoch.com.br website review

Visit site (opens in a new tab)Reviewed 1 November 202644 issues · 87 checks

This review found 44 issues worth fixing on superkoch.com.br, 17 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.1 s2.1 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.9 s
May 16, 20263.2 s
May 23, 20263.5 s
May 30, 20263.6 s
Jun 6, 20263.8 s
Jun 13, 20263.8 s
Jun 20, 20263.8 s
Jun 27, 20263.7 s
Jul 4, 20263.3 s
Jul 11, 20263.0 s
Jul 18, 20262.7 s
Jul 25, 20262.6 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.5 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.4 s
Oct 17, 20262.6 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
339 ms168 msMay 9Oct 24286 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026269 ms
May 16, 2026269 ms
May 23, 2026273 ms
May 30, 2026277 ms
Jun 6, 2026277 ms
Jun 13, 2026274 ms
Jun 20, 2026269 ms
Jun 27, 2026254 ms
Jul 4, 2026240 ms
Jul 11, 2026224 ms
Jul 18, 2026226 ms
Jul 25, 2026230 ms
Aug 1, 2026227 ms
Aug 8, 2026244 ms
Aug 15, 2026269 ms
Aug 22, 2026293 ms
Aug 29, 2026319 ms
Sep 5, 2026284 ms
Sep 12, 2026246 ms
Sep 19, 2026203 ms
Sep 26, 2026188 ms
Oct 3, 2026193 ms
Oct 10, 2026202 ms
Oct 17, 2026254 ms
Oct 24, 2026286 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of superkoch.com.br (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. superkoch.com.br at 1.3 s1.3 s
  2. superkoch.com.br at 2.5 s2.5 s
  3. superkoch.com.br at 3.8 s3.8 s
  4. superkoch.com.br at 5.0 s5.0 s
  5. superkoch.com.br at 6.3 s6.3 s
  6. superkoch.com.br at 7.6 s7.6 s
  7. superkoch.com.br at 8.8 s8.8 s
  8. superkoch.com.br at 10.1 s10.1 s

Speed

13 to fix28
  • Render-blocking requests

    2.9 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • Reduce unused JavaScript

    1.4 s · 984 KiB

    About 984 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 742 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (742 KiB).

  • osuper.com.br adds 1.4 s

    1.4 s

    osuper.com.br costs a phone 1.4 s of main-thread work and 2.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.2 s

    A phone's processor spends 9.2 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (osuper.com.br, Google Tag Manager and clearsale.com.br and others), adding 3.9 MB and 3.1 s of main-thread time.

  • Improve image delivery

    868 KiB

    27 images could be 868 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 558 ms

    558 ms

    Google Tag Manager costs a phone 558 ms of main-thread work and 699 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 531 ms. During a long task the page ignores taps.

  • clearsale.com.br adds 424 ms

    424 ms

    clearsale.com.br costs a phone 424 ms of main-thread work and 98 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,825 HTML elements

    The page has 2,825 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google Maps adds 164 ms

    164 ms

    Google Maps costs a phone 164 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    160 ms · 65 KiB

    About 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 152 ms

    152 ms

    Your server sent the HTML in 152 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.5 s

    9.5 s

    Your largest element takes 9.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “(E-comm) Final de Semana”.

  • Time to Interactive: 23.0 s

    23.0 s

    The page becomes fully interactive after 23.0 s. Good is under 3.8 s.

  • Total Blocking Time: 2.0 s

    2.0 s

    Scripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 444 ms

    444 ms

    Real visitors wait 444 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.16

    0.16

    For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 981 ms

    981 ms

    Real visitors wait 981 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.132

    0.132

    The layout shifts by 0.132 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 269 ms to 286 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix33
  • Page weight: 4.1 MB in 176 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 176 requests on a phone: scripts 2.4 MB (72), images 1.4 MB (53) and fonts 130 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 139.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 7876
  • 20 buttons without a name

    20 buttons have no accessible name, so screen readers announce just “button”.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 18 text elements with low contrast

    18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 10 tap targets too small

    10 tap targets are too small or too close together to hit reliably with a finger.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

1 checks passed
  • 13 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 16 WCAG 2.2 A/AA and best-practice rules on the phone render: 13 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8590
  • Title is short (17 characters)

    Your title is only 17 characters: “Koch Supermercado”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • Open Graph partly set

    Open Graph is missing og:title, so shared links fall back to guesses.

  • 82 internal links, 12 external

    The homepage links to 82 pages on superkoch.com.br and 12 external pages.

6 checks passed
  • Meta description: 125 characters

    Your meta description is 125 characters: “Compre online arroz, feijão, massas e mantimentos com qualidade no Supermercado Koch. Facilite suas compras com pratici…”.

  • One H1 headline

    Your main headline reads: “Koch Supermercado | Compre online arroz, feijão, massas e mantimentos com qualidade no Supermercado Koch. Facilite suas…”.

  • Canonical URL set

    The canonical URL is https://www.superkoch.com.br/.

  • Structured data in place

    Structured data found: GroceryStore, LocalBusiness, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.superkoch.com.br/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://superkoch.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

Other pages

100
  • 3 pages with very little text

    https://superkoch.com.br/categorias/frios-laticinios, https://superkoch.com.br/categorias/congelados and https://superkoch.com.br/categorias/higiene-beleza have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6987
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “TypeError: Cannot read properties of undefined (reading 'getRegistrations')”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,426 words of copy

    The homepage carries about 1,426 words of visible text.

5 checks passed
  • 3 short forms

    3 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Opening hours shown

    Your opening hours are on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at superkoch.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Analytics | Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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This review found 44 issues on superkoch.com.br, including 25 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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