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superkoch.com.br website review
Visit site (opens in a new tab)Reviewed 1 November 202644 issues · 87 checks
This review found 44 issues worth fixing on superkoch.com.br, 17 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
59FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.9 s |
| May 16, 2026 | 3.2 s |
| May 23, 2026 | 3.5 s |
| May 30, 2026 | 3.6 s |
| Jun 6, 2026 | 3.8 s |
| Jun 13, 2026 | 3.8 s |
| Jun 20, 2026 | 3.8 s |
| Jun 27, 2026 | 3.7 s |
| Jul 4, 2026 | 3.3 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 269 ms |
| May 16, 2026 | 269 ms |
| May 23, 2026 | 273 ms |
| May 30, 2026 | 277 ms |
| Jun 6, 2026 | 277 ms |
| Jun 13, 2026 | 274 ms |
| Jun 20, 2026 | 269 ms |
| Jun 27, 2026 | 254 ms |
| Jul 4, 2026 | 240 ms |
| Jul 11, 2026 | 224 ms |
| Jul 18, 2026 | 226 ms |
| Jul 25, 2026 | 230 ms |
| Aug 1, 2026 | 227 ms |
| Aug 8, 2026 | 244 ms |
| Aug 15, 2026 | 269 ms |
| Aug 22, 2026 | 293 ms |
| Aug 29, 2026 | 319 ms |
| Sep 5, 2026 | 284 ms |
| Sep 12, 2026 | 246 ms |
| Sep 19, 2026 | 203 ms |
| Sep 26, 2026 | 188 ms |
| Oct 3, 2026 | 193 ms |
| Oct 10, 2026 | 202 ms |
| Oct 17, 2026 | 254 ms |
| Oct 24, 2026 | 286 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.5 s
3.8 s
5.0 s
6.3 s
7.6 s
8.8 s
10.1 s
Speed
Render-blocking requests
2.9 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.
Reduce unused JavaScript
1.4 s · 984 KiBAbout 984 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Use efficient cache lifetimes
1.1 s · 742 KiB8 files are served with short cache lifetimes, so returning visitors download them again (742 KiB).
osuper.com.br adds 1.4 s
1.4 sosuper.com.br costs a phone 1.4 s of main-thread work and 2.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 28
28/100Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.2 s
A phone's processor spends 9.2 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (osuper.com.br, Google Tag Manager and clearsale.com.br and others), adding 3.9 MB and 3.1 s of main-thread time.
Improve image delivery
868 KiB27 images could be 868 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 558 ms
558 msGoogle Tag Manager costs a phone 558 ms of main-thread work and 699 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 531 ms. During a long task the page ignores taps.
clearsale.com.br adds 424 ms
424 msclearsale.com.br costs a phone 424 ms of main-thread work and 98 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,825 HTML elements
The page has 2,825 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google Maps adds 164 ms
164 msGoogle Maps costs a phone 164 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
160 ms · 65 KiBAbout 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 152 ms
152 msYour server sent the HTML in 152 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.5 s
9.5 sYour largest element takes 9.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “(E-comm) Final de Semana”.
Time to Interactive: 23.0 s
23.0 sThe page becomes fully interactive after 23.0 s. Good is under 3.8 s.
Total Blocking Time: 2.0 s
2.0 sScripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.
Speed Index: 8.4 s
8.4 sVisually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 444 ms
444 msReal visitors wait 444 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.16
0.16For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 981 ms
981 msReal visitors wait 981 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.132
0.132The layout shifts by 0.132 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 269 ms to 286 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 4.1 MB in 176 requests
4.1 MBYour homepage downloads 4.1 MB in 176 requests on a phone: scripts 2.4 MB (72), images 1.4 MB (53) and fonts 130 KiB (3). Under 2 MB keeps phones on slow connections fast.
About 1.2 g of CO₂ per visit
1.16 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 139.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
20 buttons without a name
20 buttons have no accessible name, so screen readers announce just “button”.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
18 text elements with low contrast
18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
10 tap targets too small
10 tap targets are too small or too close together to hit reliably with a finger.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
1 checks passed
13 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 16 WCAG 2.2 A/AA and best-practice rules on the phone render: 13 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (17 characters)
Your title is only 17 characters: “Koch Supermercado”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
Open Graph partly set
Open Graph is missing og:title, so shared links fall back to guesses.
82 internal links, 12 external
The homepage links to 82 pages on superkoch.com.br and 12 external pages.
6 checks passed
Meta description: 125 characters
Your meta description is 125 characters: “Compre online arroz, feijão, massas e mantimentos com qualidade no Supermercado Koch. Facilite suas compras com pratici…”.
One H1 headline
Your main headline reads: “Koch Supermercado | Compre online arroz, feijão, massas e mantimentos com qualidade no Supermercado Koch. Facilite suas…”.
Canonical URL set
The canonical URL is https://www.superkoch.com.br/.
Structured data in place
Structured data found: GroceryStore, LocalBusiness, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.superkoch.com.br/sitemap.xml.
AI search readiness
No llms.txt
There is no https://superkoch.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Other pages
3 pages with very little text
https://superkoch.com.br/categorias/frios-laticinios, https://superkoch.com.br/categorias/congelados and https://superkoch.com.br/categorias/higiene-beleza have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “TypeError: Cannot read properties of undefined (reading 'getRegistrations')”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,426 words of copy
The homepage carries about 1,426 words of visible text.
5 checks passed
3 short forms
3 short forms (3 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Opening hours shown
Your opening hours are on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at superkoch.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on superkoch.com.br, including 25 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.