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supernosso.com website review
Visit site (opens in a new tab)Reviewed 26 October 202647 issues · 88 checks
This review found 47 issues worth fixing on supernosso.com, 19 of them high impact, across 88 checks. The most urgent: vtexassets.com adds 1.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
58FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.6 s |
| May 16, 2026 | 4.6 s |
| May 23, 2026 | 4.6 s |
| May 30, 2026 | 4.5 s |
| Jun 6, 2026 | 4.4 s |
| Jun 13, 2026 | 4.3 s |
| Jun 20, 2026 | 4.3 s |
| Jun 27, 2026 | 4.2 s |
| Jul 4, 2026 | 4.3 s |
| Jul 11, 2026 | 4.3 s |
| Jul 18, 2026 | 4.3 s |
| Jul 25, 2026 | 4.3 s |
| Aug 1, 2026 | 4.3 s |
| Aug 8, 2026 | 4.3 s |
| Aug 15, 2026 | 4.1 s |
| Aug 22, 2026 | 4.0 s |
| Aug 29, 2026 | 4.0 s |
| Sep 5, 2026 | 3.9 s |
| Sep 12, 2026 | 3.9 s |
| Sep 19, 2026 | 3.9 s |
| Sep 26, 2026 | 4.0 s |
| Oct 3, 2026 | 4.1 s |
| Oct 10, 2026 | 4.2 s |
| Oct 17, 2026 | 4.2 s |
| Oct 24, 2026 | 4.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 440 ms |
| May 16, 2026 | 437 ms |
| May 23, 2026 | 439 ms |
| May 30, 2026 | 430 ms |
| Jun 6, 2026 | 414 ms |
| Jun 13, 2026 | 408 ms |
| Jun 20, 2026 | 396 ms |
| Jun 27, 2026 | 402 ms |
| Jul 4, 2026 | 415 ms |
| Jul 11, 2026 | 419 ms |
| Jul 18, 2026 | 422 ms |
| Jul 25, 2026 | 417 ms |
| Aug 1, 2026 | 393 ms |
| Aug 8, 2026 | 357 ms |
| Aug 15, 2026 | 328 ms |
| Aug 22, 2026 | 303 ms |
| Aug 29, 2026 | 295 ms |
| Sep 5, 2026 | 294 ms |
| Sep 12, 2026 | 296 ms |
| Sep 19, 2026 | 295 ms |
| Sep 26, 2026 | 296 ms |
| Oct 3, 2026 | 300 ms |
| Oct 10, 2026 | 300 ms |
| Oct 17, 2026 | 303 ms |
| Oct 24, 2026 | 309 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.5 s
2.2 s
2.9 s
3.7 s
4.4 s
5.1 s
5.9 s
Speed
vtexassets.com adds 1.1 s
1.1 svtexassets.com costs a phone 1.1 s of main-thread work and 2.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 24
24/100Your mobile performance score is 24 (desktop: 69). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.0 s
A phone's processor spends 7.0 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (vtexassets.com, Google Tag Manager and Google CDN and others), adding 4.8 MB and 3.2 s of main-thread time.
Reduce unused JavaScript
450 ms · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Google Tag Manager adds 923 ms
923 msGoogle Tag Manager costs a phone 923 ms of main-thread work and 744 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 789 ms
789 msGoogle CDN costs a phone 789 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 125 KiBAbout 125 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Use efficient cache lifetimes
520 KiB21 files are served with short cache lifetimes, so returning visitors download them again (520 KiB).
Improve image delivery
300 ms · 140 KiB6 images could be 140 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 269 ms. During a long task the page ignores taps.
1,686 HTML elements
The page has 1,686 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
47 KiBPolyfills for old browsers add 47 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 69 but mobile only 24. A gap that wide usually means heavy scripts and images that hit phones hardest.
Minify JavaScript
10 KiB10 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 30 ms
30 msYour server sent the HTML in 30 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.36
0.36For real visitors the layout shifts by 0.36 (75th percentile). Good is under 0.1.
Time to Interactive: 31.4 s
31.4 sThe page becomes fully interactive after 31.4 s. Good is under 3.8 s.
Largest Contentful Paint: 9.2 s
9.2 sYour largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 5.0 s
5.0 sThe first text or image appears after 5.0 s on a phone. Good is under 1.8 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Speed Index: 7.7 s
7.7 sVisually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 304 ms
304 msReal visitors wait 304 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.8 s
2.8 sReal visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.194
0.194The layout shifts by 0.194 while loading, so content jumps under the reader's thumb. Good is under 0.1.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.6 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Tap response (INP) got 30% faster for real visitors
-30%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 440 ms to 309 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 5.5 MB in 140 requests
5.5 MBYour homepage downloads 5.5 MB in 140 requests on a phone: scripts 3.6 MB (61), other files 734 KiB (42) and images 392 KiB (25). Under 2 MB keeps phones on slow connections fast.
2 images below the first screen load straight away
2 images further down the page (90 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.57 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.57 g of CO₂e: 188.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Orphan list items
Some list items are not inside a list.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.
26 links without text
26 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 55 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 1 problem
Structured data found (ItemList, Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
453 internal links, 16 external
The homepage links to 453 pages on supernosso.com and 16 external pages.
5 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Aproveite as Ofertas do Supernosso na comodidade de sua casa. O Supermercado Online que possui qualidade e confiança em…”.
Title: 54 characters
Your title is a healthy 54 characters: “Supernosso: supermercado com entrega em Belo Horizonte”.
Canonical URL set
The canonical URL is https://www.supernosso.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.supernosso.com.br/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.supernosso.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,521 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
https://www.supernosso.com/prime has no <title>, so Google invents the link text in results.
1 page points its canonical at the homepage
https://www.supernosso.com/visualizar-mais-produtos declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
2 pages share a title
/ and https://www.supernosso.com/visualizar-mais-produtos all use the title “Supernosso: supermercado com entrega em Belo Horizonte”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://www.supernosso.com/prime has no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
https://www.supernosso.com/prime, https://www.supernosso.com/ofertas-folheto and https://www.supernosso.com/visualizar-mais-produtos have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
https://www.supernosso.com/ofertas-folheto and https://www.supernosso.com/bebidas-alcoolicas took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
22 small tap targets
22 of 70 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 434 words of copy
The homepage carries about 434 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Pet Shop”.
1 short form
A short form (3 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at supernosso.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Vue.js
- Analytics
- Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on supernosso.com, including 25 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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