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terryberry.com website review
Visit site (opens in a new tab)Reviewed 30 October 202633 issues · 87 checks
This review found 33 issues worth fixing on terryberry.com, 15 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.3 s |
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.3 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 139 ms |
| May 16, 2026 | 136 ms |
| May 23, 2026 | 145 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 131 ms |
| Jun 20, 2026 | 122 ms |
| Jun 27, 2026 | 127 ms |
| Jul 4, 2026 | 123 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 128 ms |
| Jul 25, 2026 | 127 ms |
| Aug 1, 2026 | 125 ms |
| Aug 8, 2026 | 133 ms |
| Aug 15, 2026 | 134 ms |
| Aug 22, 2026 | 139 ms |
| Aug 29, 2026 | 130 ms |
| Sep 5, 2026 | 125 ms |
| Sep 12, 2026 | 124 ms |
| Sep 19, 2026 | 123 ms |
| Sep 26, 2026 | 129 ms |
| Oct 3, 2026 | 132 ms |
| Oct 10, 2026 | 127 ms |
| Oct 17, 2026 | 127 ms |
| Oct 24, 2026 | 121 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.1 s
3.2 s
4.3 s
5.4 s
6.4 s
7.5 s
8.6 s
Speed
Reduce unused JavaScript
3.1 s · 2.5 MBAbout 2.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.
Use efficient cache lifetimes
2.1 s · 582 KiB24 files are served with short cache lifetimes, so returning visitors download them again (582 KiB).
Render-blocking requests
2.5 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.
Google CDN adds 1.7 s
1.7 sGoogle CDN costs a phone 1.7 s of main-thread work and 2.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 11.9 s
A phone's processor spends 11.9 s on main-thread work while loading, 6.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 1.1 s
1.1 sGoogle Tag Manager costs a phone 1.1 s of main-thread work and 875 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 33
33/100Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Hubspot and others), adding 5.3 MB and 4.4 s of main-thread time.
Reduce unused CSS
900 ms · 133 KiBAbout 133 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Hubspot adds 490 ms
490 msHubspot costs a phone 490 ms of main-thread work and 514 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
chilipiper.com adds 376 ms
376 mschilipiper.com costs a phone 376 ms of main-thread work and 981 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Cookiebot adds 386 ms
386 msCookiebot costs a phone 386 ms of main-thread work and 166 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 329 ms. During a long task the page ignores taps.
Improve image delivery
63 KiB1 image could be 63 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
7 KiB7 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 17.6 s
17.6 sYour largest element takes 17.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A woman with braids in a business outfit is smiling while h…”.
Time to Interactive: 47.3 s
47.3 sThe page becomes fully interactive after 47.3 s. Good is under 3.8 s.
Speed Index: 12.8 s
12.8 sVisually, the page fills in at 12.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 3.3 s
3.3 sScripts block taps and scrolling for 3.3 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 123 ms
123 msReal visitors wait 123 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 587 ms
587 msReal visitors wait 587 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 139 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 10.3 MB in 238 requests
10.3 MBYour homepage downloads 10.3 MB in 238 requests on a phone: scripts 5.1 MB (99), images 2.1 MB (42) and other files 1.5 MB (47). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Home-Hero-Foreground-Image-768x869.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
5 images below the first screen load straight away
5 images further down the page (367 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images far larger than shown
60 KiB2 images are downloaded at several times the size a phone draws them, for example SHRM-Logo.svg at 150 px wide, shown at 35 px. Resized copies would save about 60 KiB.
3 images in older formats
3 images (359 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.9 g of CO₂ per visit
2.92 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.92 g of CO₂e: 350.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 27 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
74 internal links, 5 external
The homepage links to 74 pages on terryberry.com and 5 external pages.
8 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Increase retention & performance with Terryberry’s science-backed employee engagement programs focused on recognition, …”.
One H1 headline
Your main headline reads: “Employee Engagement Solutions”.
Title: 51 characters
Your title is a healthy 51 characters: “Employee Engagement Solutions & Awards - Terryberry”.
Canonical URL set
The canonical URL is https://www.terryberry.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://omstrrybrryprd.wpenginepowered.com/sitemap_index.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,296 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without a meta description
https://www.terryberry.com/about-us/customer-support, https://www.terryberry.com/resources and https://www.terryberry.com/service-award-programs have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.
6 checks passed
Linked pages load
12 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 937 words of copy
The homepage carries about 937 words of visible text.
6 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Get a Demo” and “Schedule Your Demo”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 8 testimonial or review blocks, 5 customer or partner logos and 8 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and HubSpot.
Direct contact links
Visitors can reach you directly: 5 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Microsoft Ads and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at terryberry.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Company
- Founded
- 1918
- Headquarters
- Grand Rapids
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on terryberry.com, including 18 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.