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tess.no website review

Visit site (opens in a new tab)Reviewed 4 November 202629 issues · 77 checks

This review found 29 issues worth fixing on tess.no, 13 of them high impact, across 77 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.4 sJul 4Oct 312.8 s
Show as table
DateReal-visitor load time (LCP)
Jul 4, 20263.4 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20262.9 s
Aug 1, 20262.6 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.6 s
Aug 29, 20262.8 s
Sep 5, 20263.0 s
Sep 12, 20262.9 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.8 s
Oct 24, 20262.7 s
Oct 31, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
139 ms130 msJul 4Oct 31137 ms
Show as table
DateReal-visitor tap response (INP)
Jul 4, 2026131 ms
Jul 11, 2026137 ms
Jul 18, 2026137 ms
Jul 25, 2026137 ms
Aug 1, 2026137 ms
Aug 8, 2026137 ms
Aug 15, 2026138 ms
Aug 22, 2026138 ms
Aug 29, 2026138 ms
Sep 5, 2026137 ms
Sep 12, 2026137 ms
Sep 19, 2026133 ms
Sep 26, 2026133 ms
Oct 3, 2026136 ms
Oct 10, 2026137 ms
Oct 17, 2026137 ms
Oct 24, 2026137 ms
Oct 31, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tess.no (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tess.no at 0.4 s0.4 s
  2. tess.no at 0.8 s0.8 s
  3. tess.no at 1.1 s1.1 s
  4. tess.no at 1.5 s1.5 s
  5. tess.no at 1.9 s1.9 s
  6. tess.no at 2.3 s2.3 s
  7. tess.no at 2.6 s2.6 s
  8. tess.no at 3.0 s3.0 s

Speed

6 to fix66
  • Improve image delivery

    2.0 s · 562 KiB

    5 images could be 562 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.

  • Render-blocking requests

    2.1 s

    34 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 243 KiB

    About 243 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 442 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (442 KiB).

  • Google Tag Manager adds 295 ms

    295 ms

    Google Tag Manager costs a phone 295 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Matomo and cookiebot.eu and others), adding 572 KiB and 407 ms of main-thread time.

  • Minify JavaScript

    150 ms · 93 KiB

    93 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    150 ms · 47 KiB

    About 47 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 155 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 602 ms of it running JavaScript. That is comfortably low.

  • Server response: 57 ms

    57 ms

    Your server sent the HTML in 57 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.2 s

    5.2 s

    Real visitors wait 5.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 5.5 s

    5.5 s

    Real visitors see the first content after 5.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 6.4 s

    6.4 s

    Real visitors wait 6.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 10.4 s

    10.4 s

    Your largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Din totalleverandør Spesialister på slanger og tilhørende t…”.

  • Time to Interactive: 11.5 s

    11.5 s

    The page becomes fully interactive after 11.5 s. Good is under 3.8 s.

  • Real-user CLS: 0.13

    0.13

    For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 131 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 94 ms

    94 ms

    Real visitors wait 94 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 144 ms

    144 ms

    Scripts block the page for only 144 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.2 MB in 105 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 105 requests on a phone: images 1.5 MB (19), scripts 916 KiB (39) and fonts 591 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    105 KiB

    2 images are downloaded at several times the size a phone draws them, for example United-Kingdom_ny.jpg at 276 px wide, shown at 25 px. Resized copies would save about 105 KiB.

  • 3 images in older formats

    3 images (146 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (146 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 107.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9294
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 29 links without text

    29 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 37 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10085
  • Title is short (11 characters)

    Your title is only 11 characters: “Hjem – TESS”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 4 problems

    Structured data found (BreadcrumbList, ImageObject, Organization and WebPage) but with 4 problems, for example “WebPage: thumbnailUrl is not an absolute URL ("https://tess.no/wp-content/uploads/2025/12/Bunkringstrommel-Sirevag…”.

  • No robots.txt

    There is no robots.txt at tess.no/robots.txt, the first file search crawlers ask for.

  • 111 internal links, 21 external

    The homepage links to 111 pages on tess.no and 21 external pages.

5 checks passed
  • Meta description: 135 characters

    Your meta description is 135 characters: “TESS selger slanger og MRO/DVHP-produkter til storindustri og offshore. 140 servicesentre i Norge og skreddersydde fors…”.

  • One H1 headline

    Your main headline reads: “Spesialister på slanger og tilhørende tjenester i over 50 år”.

  • Canonical URL set

    The canonical URL is https://tess.no/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • XML sitemap found

    Your XML sitemap is reachable at https://tess.no/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (472 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://tess.no/llms.txt (16 KiB, 102 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 10 pages without a meta description

    https://tess.no/tjenester/engineering, https://tess.no/tjenester/engineering/on-site-service, https://tess.no/tjenester/engineering/produkter-og-systemer, https://tess.no/tjenester/engineering/produkter-og-systemer/bunkringsstasjoner, https://tess.no/tjenester/engineering/produkter-og-systemer/hpu-og-flusheenheter and https://tess.no/tjenester/engineering/produkter-og-systemer/remote-loading and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    12 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    23 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 393 words of copy

    The homepage carries about 393 words of visible text.

3 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tess.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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