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thomann.de website review
Visit site (opens in a new tab)Reviewed 7 November 202637 issues · 88 checks
This review found 37 issues worth fixing on thomann.de, 11 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 170 ms |
| May 23, 2026 | 169 ms |
| May 30, 2026 | 170 ms |
| Jun 6, 2026 | 170 ms |
| Jun 13, 2026 | 171 ms |
| Jun 20, 2026 | 171 ms |
| Jun 27, 2026 | 171 ms |
| Jul 4, 2026 | 171 ms |
| Jul 11, 2026 | 172 ms |
| Jul 18, 2026 | 171 ms |
| Jul 25, 2026 | 169 ms |
| Aug 1, 2026 | 167 ms |
| Aug 8, 2026 | 168 ms |
| Aug 15, 2026 | 170 ms |
| Aug 22, 2026 | 172 ms |
| Aug 29, 2026 | 173 ms |
| Sep 5, 2026 | 173 ms |
| Sep 12, 2026 | 174 ms |
| Sep 19, 2026 | 175 ms |
| Sep 26, 2026 | 175 ms |
| Oct 3, 2026 | 176 ms |
| Oct 10, 2026 | 176 ms |
| Oct 17, 2026 | 176 ms |
| Oct 24, 2026 | 178 ms |
| Oct 31, 2026 | 182 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
6.6 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.6 s.
Use efficient cache lifetimes
2.2 s · 781 KiB88 files are served with short cache lifetimes, so returning visitors download them again (781 KiB).
Reduce unused JavaScript
1.5 s · 786 KiBAbout 786 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
5,744 HTML elements
The page has 5,744 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 67
67/100Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
600 KiB9 images could be 600 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 388 ms. During a long task the page ignores taps.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 626 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2 third-party services on the page
2 third-party services load with your homepage (Google Tag Manager and static-thomann.de), adding 1.2 MB and 88 ms of main-thread time.
static-thomann.de adds 0 ms
0 msstatic-thomann.de costs a phone 0 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
201 KiBAbout 201 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
18 KiBPolyfills for old browsers add 18 KiB JavaScript that modern phones do not need.
Minify CSS
11 KiB11 KiB could be saved by minifying CSS.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 222 ms
222 msYour server sent the HTML in 222 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 12.0 s
12.0 sThe page becomes fully interactive after 12.0 s. Good is under 3.8 s.
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
Real-user INP: 210 ms
210 msReal visitors wait 210 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Speed Index: 5.7 s
5.7 sVisually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.188
0.188The layout shifts by 0.188 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest Contentful Paint: 3.4 s
3.4 sYour largest element takes 3.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Mit unseren Cookies möchten wir Ihnen ein fluffiges Einkauf…”.
Total Blocking Time: 269 ms
269 msScripts block taps and scrolling for 269 ms in total while the page loads. Good is under 200 ms.
18 images without width and height
18 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 170 ms to 182 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 493 ms
493 msReal visitors wait 493 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 2.7 MB in 92 requests
2.7 MBYour homepage downloads 2.7 MB in 92 requests on a phone: images 1.1 MB (75), scripts 1.0 MB (5) and fonts 331 KiB (6). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
361 KiB1 image is downloaded at several times the size a phone draws it, for example cyber-deals-oneliner.png at 1,920 px wide, shown at 220 px. Resized copies would save about 361 KiB.
3 images in older formats
3 images (483 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (40 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.77 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
5 buttons without a name
5 buttons have no accessible name, so screen readers announce just “button”.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
36 images without alt text
36 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
15 links without text
15 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (22 elements)
Alternative text of images should not be repeated as text: 22 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Musikinstrumente online kaufen beim Marktführer – Musikhaus Thomann”.
No XML sitemap
No XML sitemap at https://www.thomann.de/sitemap.xml, so Google discovers your pages only by following links.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
257 internal links, 13 external
The homepage links to 257 pages on thomann.de and 13 external pages.
6 checks passed
Meta description: 123 characters
Your meta description is 123 characters: “Kaufe dein neues Musikinstrument und Zubehör online bei Europas größtem Musikhändler. Top-Qualität und Auswahl bei Thom…”.
One H1 headline
Your main headline reads: “Willkommen bei Thomann”.
Canonical URL set
The canonical URL is https://www.thomann.de/de/index.html.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No llms.txt
There is no https://www.thomann.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 1 crawler
robots.txt blocks GPTBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,685 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://www.thomann.de/de/cat.html has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.
6 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“CSS appearance value `slider-vertical` is not standardized and will be removed.”).
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
111 of 126 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,295 words of copy
The homepage carries about 1,295 words of visible text.
5 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Shop” and “Download Deals”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 6 testimonial or review blocks and 9 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thomann.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on thomann.de, including 19 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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