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thomann.de website review

Visit site (opens in a new tab)Reviewed 7 November 202637 issues · 88 checks

This review found 37 issues worth fixing on thomann.de, 11 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s1.1 sMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
184 ms165 msMay 16Oct 31182 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026170 ms
May 23, 2026169 ms
May 30, 2026170 ms
Jun 6, 2026170 ms
Jun 13, 2026171 ms
Jun 20, 2026171 ms
Jun 27, 2026171 ms
Jul 4, 2026171 ms
Jul 11, 2026172 ms
Jul 18, 2026171 ms
Jul 25, 2026169 ms
Aug 1, 2026167 ms
Aug 8, 2026168 ms
Aug 15, 2026170 ms
Aug 22, 2026172 ms
Aug 29, 2026173 ms
Sep 5, 2026173 ms
Sep 12, 2026174 ms
Sep 19, 2026175 ms
Sep 26, 2026175 ms
Oct 3, 2026176 ms
Oct 10, 2026176 ms
Oct 17, 2026176 ms
Oct 24, 2026178 ms
Oct 31, 2026182 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thomann.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thomann.de at 0.4 s0.4 s
  2. thomann.de at 0.8 s0.8 s
  3. thomann.de at 1.1 s1.1 s
  4. thomann.de at 1.5 s1.5 s
  5. thomann.de at 1.9 s1.9 s
  6. thomann.de at 2.3 s2.3 s
  7. thomann.de at 2.6 s2.6 s
  8. thomann.de at 3.0 s3.0 s

Speed

10 to fix67
  • Render-blocking requests

    6.6 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.6 s.

  • Use efficient cache lifetimes

    2.2 s · 781 KiB

    88 files are served with short cache lifetimes, so returning visitors download them again (781 KiB).

  • Reduce unused JavaScript

    1.5 s · 786 KiB

    About 786 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • 5,744 HTML elements

    The page has 5,744 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    600 KiB

    9 images could be 600 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 388 ms. During a long task the page ignores taps.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 626 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Google Tag Manager and static-thomann.de), adding 1.2 MB and 88 ms of main-thread time.

  • static-thomann.de adds 0 ms

    0 ms

    static-thomann.de costs a phone 0 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    201 KiB

    About 201 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

  • Minify CSS

    11 KiB

    11 KiB could be saved by minifying CSS.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 222 ms

    222 ms

    Your server sent the HTML in 222 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 12.0 s

    12.0 s

    The page becomes fully interactive after 12.0 s. Good is under 3.8 s.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Real-user INP: 210 ms

    210 ms

    Real visitors wait 210 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.188

    0.188

    The layout shifts by 0.188 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 3.4 s

    3.4 s

    Your largest element takes 3.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Mit unseren Cookies möchten wir Ihnen ein fluffiges Einkauf…”.

  • Total Blocking Time: 269 ms

    269 ms

    Scripts block taps and scrolling for 269 ms in total while the page loads. Good is under 200 ms.

  • 18 images without width and height

    18 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 170 ms to 182 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 493 ms

    493 ms

    Real visitors wait 493 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix75
  • Page weight: 2.7 MB in 92 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 92 requests on a phone: images 1.1 MB (75), scripts 1.0 MB (5) and fonts 331 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    361 KiB

    1 image is downloaded at several times the size a phone draws it, for example cyber-deals-oneliner.png at 1,920 px wide, shown at 220 px. Resized copies would save about 361 KiB.

  • 3 images in older formats

    3 images (483 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (40 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8292
  • 5 buttons without a name

    5 buttons have no accessible name, so screen readers announce just “button”.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 36 images without alt text

    36 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (22 elements)

    Alternative text of images should not be repeated as text: 22 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8587
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Musikinstrumente online kaufen beim Marktführer – Musikhaus Thomann”.

  • No XML sitemap

    No XML sitemap at https://www.thomann.de/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 257 internal links, 13 external

    The homepage links to 257 pages on thomann.de and 13 external pages.

6 checks passed
  • Meta description: 123 characters

    Your meta description is 123 characters: “Kaufe dein neues Musikinstrument und Zubehör online bei Europas größtem Musikhändler. Top-Qualität und Auswahl bei Thom…”.

  • One H1 headline

    Your main headline reads: “Willkommen bei Thomann”.

  • Canonical URL set

    The canonical URL is https://www.thomann.de/de/index.html.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100
  • No llms.txt

    There is no https://www.thomann.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 1 crawler

    robots.txt blocks GPTBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,685 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    https://www.thomann.de/de/cat.html has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

1 to fixGoogle 8197
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“CSS appearance value `slider-vertical` is not standardized and will be removed.”).

  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    111 of 126 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix72
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,295 words of copy

    The homepage carries about 1,295 words of visible text.

5 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Shop” and “Download Deals”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 6 testimonial or review blocks and 9 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thomann.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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