Website review, no card needed

thomasarts.com logo

thomasarts.com website review

Visit site (opens in a new tab)Reviewed 29 October 202630 issues · 78 checks

This review found 30 issues worth fixing on thomasarts.com, 12 of them high impact, across 78 checks. The most urgent: page weight: 24.6 MB in 124 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of thomasarts.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thomasarts.com at 1.6 s1.6 s
  2. thomasarts.com at 3.2 s3.2 s
  3. thomasarts.com at 4.8 s4.8 s
  4. thomasarts.com at 6.4 s6.4 s
  5. thomasarts.com at 8.0 s8.0 s
  6. thomasarts.com at 9.6 s9.6 s
  7. thomasarts.com at 11.2 s11.2 s
  8. thomasarts.com at 12.8 s12.8 s

Speed

11 to fix52
  • Main-thread work: 17.1 s

    A phone's processor spends 17.1 s on main-thread work while loading, 8.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 1.6 s

    1.6 s

    Google Tag Manager costs a phone 1.6 s of main-thread work and 495 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.4 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Google CDN adds 1.1 s

    1.1 s

    Google CDN costs a phone 1.1 s of main-thread work and 753 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Other Google APIs/SDKs and others), adding 1.8 MB and 4.2 s of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Other Google APIs/SDKs adds 897 ms

    897 ms

    Other Google APIs/SDKs costs a phone 897 ms of main-thread work and 301 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    782 KiB

    About 782 KiB of JavaScript is downloaded but never used on this page.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 587 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    360 ms · 91 KiB

    About 91 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 360 ms faster on a phone.

  • Accessibe Accessibility Overlay adds 339 ms

    339 ms

    Accessibe Accessibility Overlay costs a phone 339 ms of main-thread work and 243 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Use efficient cache lifetimes

    88 KiB

    65 files are served with short cache lifetimes, so returning visitors download them again (88 KiB).

  • Improve image delivery

    16 KiB

    1 image could be 16 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 46 ms

    46 ms

    Your server sent the HTML in 46 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix60
  • Speed Index: 15.5 s

    15.5 s

    Visually, the page fills in at 15.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 4.5 s

    4.5 s

    Scripts block taps and scrolling for 4.5 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 23.4 s

    23.4 s

    The page becomes fully interactive after 23.4 s. Good is under 3.8 s.

  • 41 images without width and height

    41 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 2.9 s

    2.9 s

    Your largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 24.6 MB in 124 requests

    24.6 MB

    Your homepage downloads 24.6 MB in 124 requests on a phone: media 21.5 MB (2), scripts 1.9 MB (46) and images 405 KiB (34). Under 2 MB keeps phones on slow connections fast.

  • 5 images below the first screen load straight away

    5 images further down the page (132 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 7.0 g of CO₂ per visit

    6.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.97 g of CO₂e: 835.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8991
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (26 elements)

    All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 44 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9290
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 25 internal links, 5 external

    The homepage links to 25 pages on thomasarts.com and 5 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Emotional Connection”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “TA - Data-driven, Performance Marketing Agency”.

  • Canonical URL set

    The canonical URL is https://www.thomasarts.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.thomasarts.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.thomasarts.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (354 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 11 pages without a meta description

    https://www.thomasarts.com/get-in-touch, https://www.thomasarts.com/work, https://www.thomasarts.com/expertise, https://www.thomasarts.com/careers, https://www.thomasarts.com/team and https://www.thomasarts.com/insights and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages without an H1

    https://www.thomasarts.com/work, https://www.thomasarts.com/expertise, https://www.thomasarts.com/careers, https://www.thomasarts.com/team, https://www.thomasarts.com/contact and https://www.thomasarts.com/diversity-inclusion and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 11 internal pages checked

    We fetched 11 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 11 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 3 small tap targets

    3 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 349 words of copy

    The homepage carries about 349 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Click to contact us.”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Click to contact us.” and “Contact”.

  • Social proof on the page

    Social proof on the homepage: 32 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thomasarts.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
CloudFront

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 30 issues on thomasarts.com, including 17 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25