throofing.com website review

15 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

Your mobile performance score is 81 (desktop: 99). Pages that score under 90 lose visitors before the first paint.

About 54 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 170 ms faster on a phone.

12 files are served with short cache lifetimes, so returning visitors download them again (39 KiB).

5 third-party services load with your homepage (Google CDN, Cloudflare CDN and Google Analytics and others), adding 343 KiB and 82 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 31 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 10 ms faster on a phone.

1 image could be 24 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

4 KiB could be saved by minifying CSS.

The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

Your largest element takes 4.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Looking for a home improvement contractor?”.

The page becomes fully interactive after 4.0 s. Good is under 3.8 s.

Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image further down the page (27 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.11 g of CO₂e: 12.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.

Open Graph is missing og:description, so shared links fall back to guesses.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

Your Organization JSON-LD is missing url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://www.throofing.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

6 errors were logged to the browser console while the page loaded, for example “Mixed Content: The page at 'https://www.throofing.com/' was loaded over HTTPS, but requested an insecure script 'http:/…”.

The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

Chrome logged issues while loading the page (“Mixed content”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 108 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.