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trepol.dk website review
Visit site (opens in a new tab)Reviewed 12 November 202630 issues · 81 checks
This review found 30 issues worth fixing on trepol.dk, 15 of them high impact, across 81 checks. The most urgent: page weight: 14.0 MB in 392 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #30,117 of 106,118 reviewed websitesbeats 66%
- #19,965 of 59,764 online storesbeats 60%
- #19,305 of 54,481 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.2 s |
| Jun 20, 2026 | 3.3 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.3 s |
| Jul 11, 2026 | 3.3 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 3.1 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.1 s |
| Aug 22, 2026 | 3.0 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.3 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.0 s |
| Nov 7, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 179 ms |
| May 30, 2026 | 186 ms |
| Jun 6, 2026 | 202 ms |
| Jun 13, 2026 | 228 ms |
| Jun 20, 2026 | 234 ms |
| Jun 27, 2026 | 239 ms |
| Jul 4, 2026 | 230 ms |
| Jul 11, 2026 | 213 ms |
| Aug 1, 2026 | 211 ms |
| Aug 22, 2026 | 202 ms |
| Aug 29, 2026 | 190 ms |
| Sep 5, 2026 | 179 ms |
| Sep 12, 2026 | 154 ms |
| Sep 19, 2026 | 153 ms |
| Sep 26, 2026 | 137 ms |
| Oct 17, 2026 | 137 ms |
| Oct 24, 2026 | 129 ms |
| Oct 31, 2026 | 129 ms |
| Nov 7, 2026 | 124 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, pop-convert.com and Cookiebot and others), adding 10.2 MB and 568 ms of main-thread time.
Reduce unused JavaScript
740 ms · 780 KiBAbout 780 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 740 ms faster on a phone.
Shopify adds 307 ms
307 msShopify costs a phone 307 ms of main-thread work and 9.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,725 HTML elements
The page has 2,725 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 258 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
150 ms · 211 KiB16 files are served with short cache lifetimes, so returning visitors download them again (211 KiB).
Legacy JavaScript
29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need.
Reduce unused CSS
28 KiBAbout 28 KiB of CSS is downloaded but never applied on this page.
Improve image delivery
22 KiB2 images could be 22 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 36 ms
36 msYour server sent the HTML in 36 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 19.8 s
19.8 sThe page becomes fully interactive after 19.8 s. Good is under 3.8 s.
First Contentful Paint: 4.6 s
4.6 sThe first text or image appears after 4.6 s on a phone. Good is under 1.8 s.
Speed Index: 7.2 s
7.2 sVisually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 4.6 s
4.6 sYour largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “trepol® udvikler og designer eksklusive emhætter og bordpla…”. Most of its time is element render delay (2.5 s).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 125 ms
125 msReal visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Tap response (INP) got 31% faster for real visitors
-31%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 179 ms to 124 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 65% faster for real visitors
-65%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.9 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 169 ms
169 msScripts block the page for only 169 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 14.0 MB in 392 requests
14.0 MBYour homepage downloads 14.0 MB in 392 requests on a phone: media 8.6 MB (1), images 2.1 MB (18) and scripts 1.8 MB (106). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
Kopi_af_Design_uden_navn_10.svg weighs 1.6 MB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
1.2 MB1 image is downloaded at several times the size a phone draws it, for example Kopi_af_Design_uden_navn_10.svg at 947 px wide, shown at 161 px. Resized copies would save about 1.2 MB.
About 4.0 g of CO₂ per visit
3.97 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.97 g of CO₂e: 476.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Form elements must have labels (1 element)
Form elements must have labels: 1 element on the page fails this check, rated critical by axe-core.
31 text elements with low contrast
31 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 19 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (74 characters)
Your title is 74 characters, so Google will cut it off around 60: “trepol - emhætter og emfang designet til det eksklusive køkken – Trepol.dk”.
Meta description is long (317 characters)
Your meta description is 317 characters; Google truncates after about 160, so the end of your pitch is cut.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
115 internal links, 7 external
The homepage links to 115 pages on trepol.dk and 7 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://trepol.dk/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://trepol.dk/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,216 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://trepol.dk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without an H1
https://trepol.dk/pages/new-yorker and https://trepol.dk/pages/unika-emhaetter have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages slow to respond
https://trepol.dk/products/model-94-vaeghaengt, https://trepol.dk/pages/unika-emhaetter, https://trepol.dk/collections/vaeghaengte-emhaetter and https://trepol.dk/products/model-961-indbygget took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
12 small tap targets
12 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 842 words of copy
The homepage carries about 842 words of visible text.
3 checks passed
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 27 testimonial or review blocks and a star rating.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at trepol.dk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Terms Checkbox · Pagefly Ai Page Builder · Smart Seo · Sami Wholesale · Sami Product Labels · Terms And Conditions In Cart · Forms · Stape Remix · Essential Pre Order Presale · Restockrocket · TEPO Product Options (Qikify) · amazonaws.com · pop-convert.com · trustpilot.com · mailmunch.co
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on trepol.dk, including 12 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.