unibet.com website review

7 images could be 6.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 20.7 s faster on a phone.

Your mobile performance score is 65 (desktop: 70). Pages that score under 90 lose visitors before the first paint.

About 372 KiB of JavaScript is downloaded but never used on this page.

LivePerson costs a phone 200 ms of main-thread work and 597 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 third-party services load with your homepage (LivePerson, Optanon and datadome.co and others), adding 897 KiB and 380 ms of main-thread time.

10 files are served with short cache lifetimes, so returning visitors download them again (245 KiB).

3 long tasks block the main thread while loading, the longest for 115 ms. During a long task the page ignores taps.

About 20 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 26.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WELCOME TO UNIBET We bring you the best in sports betting, …”.

Visually, the page fills in at 17.5 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 40.6 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 77 ms to 78 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 9.2 MB in 143 requests on a phone: images 7.1 MB (13), other files 1.1 MB (101) and scripts 795 KiB (24). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 2.61 g of CO₂e: 313.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 dropdown has no label.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 24 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“WELCOME TO UNIBET” and “Welcome to Unibet – Your Global Gaming Destination”). One clear main headline is easier for people and search engines.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.unibet.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 339 words of visible text.

Opening the homepage sets 1 cookie (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.