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unis.org website review

Visit site (opens in a new tab)Reviewed 26 October 202642 issues · 93 checks

This review found 42 issues worth fixing on unis.org, 17 of them high impact, across 93 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.6 sMay 9Oct 243.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.8 s
May 16, 20262.7 s
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20263.0 s
Jun 20, 20262.9 s
Jun 27, 20262.9 s
Jul 4, 20263.1 s
Jul 11, 20262.9 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.1 s
Aug 8, 20263.3 s
Aug 15, 20263.2 s
Aug 22, 20263.0 s
Aug 29, 20262.9 s
Sep 5, 20262.8 s
Sep 12, 20262.9 s
Sep 19, 20263.0 s
Sep 26, 20263.1 s
Oct 3, 20263.2 s
Oct 10, 20263.2 s
Oct 17, 20263.2 s
Oct 24, 20263.2 s
Real-visitor tap response (INP)75th percentile, phones
131 ms94 msMay 9Oct 24127 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026109 ms
May 16, 2026105 ms
May 23, 2026108 ms
May 30, 2026103 ms
Jun 6, 202698 ms
Jun 13, 2026102 ms
Jun 20, 2026100 ms
Jun 27, 2026103 ms
Jul 4, 2026111 ms
Jul 11, 2026102 ms
Jul 18, 2026112 ms
Jul 25, 2026112 ms
Aug 1, 2026111 ms
Aug 8, 2026113 ms
Aug 15, 2026112 ms
Aug 22, 2026116 ms
Aug 29, 2026112 ms
Sep 5, 2026117 ms
Sep 12, 2026121 ms
Sep 19, 2026121 ms
Sep 26, 2026125 ms
Oct 3, 2026127 ms
Oct 10, 2026121 ms
Oct 17, 2026122 ms
Oct 24, 2026127 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of unis.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. unis.org at 0.7 s0.7 s
  2. unis.org at 1.4 s1.4 s
  3. unis.org at 2.0 s2.0 s
  4. unis.org at 2.7 s2.7 s
  5. unis.org at 3.4 s3.4 s
  6. unis.org at 4.1 s4.1 s
  7. unis.org at 4.7 s4.7 s
  8. unis.org at 5.4 s5.4 s

Speed

12 to fix45
  • Use efficient cache lifetimes

    6.0 s · 1.6 MB

    35 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).

  • Reduce unused JavaScript

    3.9 s · 849 KiB

    About 849 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.

  • Render-blocking requests

    3.5 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Reduce unused CSS

    1.1 s · 132 KiB

    About 132 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45 (desktop: 67). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Other Google APIs/SDKs and Usersnap and others), adding 10.3 MB and 669 ms of main-thread time.

  • finalsite.net adds 0 ms

    0 ms

    finalsite.net costs a phone 0 ms of main-thread work and 5.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 451 ms

    451 ms

    Google Tag Manager costs a phone 451 ms of main-thread work and 459 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • juicer.io adds 45 ms

    45 ms

    juicer.io costs a phone 45 ms of main-thread work and 4.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.5 s

    A phone's processor spends 3.5 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 280 ms. During a long task the page ignores taps.

  • 2,551 HTML elements

    The page has 2,551 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.7 s

    3.7 s

    Real visitors see the first content after 3.7 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 8.5 s

    8.5 s

    The first text or image appears after 8.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 18.8 s

    18.8 s

    Your largest element takes 18.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 20.3 s

    20.3 s

    The page becomes fully interactive after 20.3 s. Good is under 3.8 s.

  • Speed Index: 12.2 s

    12.2 s

    Visually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 429 ms

    429 ms

    Scripts block taps and scrolling for 429 ms in total while the page loads. Good is under 200 ms.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 109 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 170 ms

    170 ms

    Real visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 13.8 MB in 76 requests

    13.8 MB

    Your homepage downloads 13.8 MB in 76 requests on a phone: media 7.4 MB (1), images 4.5 MB (36) and scripts 1.5 MB (17). Under 2 MB keeps phones on slow connections fast.

  • 5 images far larger than shown

    3.9 MB

    5 images are downloaded at several times the size a phone draws them, for example 37427495 at 4,096 px wide, shown at 1 px. Resized copies would save about 3.9 MB.

  • 3 images over 500 KB

    3 images weigh 3.3 MB together. On a phone connection a single image that size takes seconds.

  • 5 images in older formats

    5 images (3.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.9 g of CO₂ per visit

    3.92 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.92 g of CO₂e: 470.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 8992
  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 20 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8585
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.unis.org/sitemap.xml, so Google discovers your pages only by following links.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 213 internal links, 22 external

    The homepage links to 213 pages on unis.org and 22 external pages.

5 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “UNIS NYC: a coeducational, college-prep day school founded in 1947 under UN auspices. Explore our PreK–12 IB curriculum…”.

  • One H1 headline

    Your main headline reads: “Home”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “Welcome - United Nations International School”.

  • Canonical URL set

    The canonical URL is https://www.unis.org/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.unis.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,684 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 1 page with very little text

    https://www.unis.org/nav-utility-header-translate has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 9 pages slow to respond

    https://www.unis.org/belonging-at-unis/alumni, https://www.unis.org/nav-cta-mobile-calendar, https://www.unis.org/belonging-at-unis/mission-guiding-principles, https://www.unis.org/belonging-at-unis/unis-governance, https://www.unis.org/belonging-at-unis/students and https://www.unis.org/belonging-at-unis/faculty-and-staff and 3 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 81 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    11 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 663 words of copy

    The homepage carries about 663 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “APPLY (OPENS IN NEW WINDOW/TAB)”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Contact Us”, “How to Apply” and “Contact Admissions Team”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at unis.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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